Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Alejandro Ascencio

West Covina,CA

Summary

Versatile professional with expertise in strategic planning, digital marketing, and operations management. Proven success as a Digital Storefront Manager at Etsy, driving year-over-year revenue growth through effective business development and digital marketing strategies. Skilled in financial management, customer-centric sales, and efficient inventory control. Track record of success at Calvin Klein as a Sales Associate. Ready to bring a dynamic blend of strategic vision and operational proficiency to contribute to business success.

Overview

7
7
years of professional experience

Work History

Digital Storefront Manager

Etsy
West Covina, CA
07.2021 - Current

Strategic Business Development:

  • Initiated and expanded an Etsy shop, achieving consistent year-over-year revenue growth.
  • Developed and executed strategic business plans, incorporating market analysis, competitor research, and trend forecasting.
  • Identified and capitalized on emerging market opportunities, contributing to the overall success and sustainability of the business.

Digital Marketing Proficiency:

  • Implemented and managed comprehensive digital marketing strategies, leveraging social media, email campaigns, and SEO strategies to enhance shop visibility.
  • Utilized analytics tools to measure and optimize marketing performance, resulting in increased traffic and conversion rates.

Financial Management:

  • Maintain a robust financial system, including budgeting, expense tracking, and financial reporting.
  • Implemented pricing strategies to optimize profitability while remaining competitive in the Etsy marketplace.
  • Demonstrated fiscal responsibility through careful cost management and resource allocation.

Sales Associate

Calvin Klein
Commerce, CA
03.2017 - 05.2021

Customer-Centric Sales Expertise:

  • Engaged customers proactively, delivering exceptional service and tailoring product recommendations to individual preferences.
  • Achieved consistent sales success by building rapport, understanding customer needs, and providing a personalized shopping experience.

Cash Handling and Transaction Management:

  • Managed cash transactions accurately and efficiently, demonstrating a high level of integrity and professionalism.
  • Operated point-of-sale (POS) systems competently, ensuring secure and error-free financial transactions.

Inventory Management:

  • Assisted in monitoring and optimizing inventory levels, contributing to efficient stock management.
  • Conducted regular inventory counts, ensuring accurate records and timely replenishment of merchandise.

Education

High School Diploma -

Montebello High School
Montebello, CA
05-2015

Skills

  • Strategic Planning
  • Digital Marketing
  • Operations Management
  • Expense Tracking
  • Business Development
  • Financial Management
  • Business Administration
  • Sales Techniques
  • Inventory Control
  • Product Sales
  • Order Processing
  • Upselling
  • Payment Processing
  • POS System Operation
  • Money Handling
  • Retail Merchandising Expertise

Languages

English
Professional
Spanish
Professional

Timeline

Digital Storefront Manager

Etsy
07.2021 - Current

Sales Associate

Calvin Klein
03.2017 - 05.2021

High School Diploma -

Montebello High School
Alejandro Ascencio