Alejandro Barillas
Summary
Bilingual marketing and business development professional with expertise in remote healthcare marketing and social media strategy. Proven track record in executing targeted campaigns and leading cross-functional teams to meet business objectives. Actively pursuing part-time remote opportunities that utilize both creative and strategic marketing skills.
Overview
7
7
years of professional experience
Work History
Marketing Business Development Manager / Team Lead
H2H Enrollments
07.2021 - Current
Led creative strategy and brand development for H2H Enrollments across digital and print platforms.
- Executed marketing campaigns, including social media strategies and email communications, to drive growth.
- Designed high-quality creative assets such as enrollment materials and digital advertisements.
- Managed social media presence by developing content calendars, original content, and visuals.
- Collaborated with cross-functional teams to align marketing strategies with business goals.
- Optimized paid advertising campaigns on Google Ads and LinkedIn through research and performance tracking.
- Developed company websites and landing pages, ensuring cohesive branding and user engagement.
- Created email and text communication campaigns using Mailchimp for employee education and outreach.
Top Seller & Curator
Depop Shop
Orlando, USA
03.2020 - Current
- Built and maintained a successful resale shop focusing on vintage streetwear
- Managed sales, shipping, customer service, and creative styling
- Surpassed 500+ orders with a 5-star rating
Social Media Influencer & Content Creator
Self Employed Web
01.2020 - Current
- Grew fashion and lifestyle account to over 30,000 followers.
- Produced engaging video content utilizing trending sounds and concepts.
- Collaborated with small brands and vintage shops to create sponsored posts.
Marketing Intern
Boca Negra
Costa Rica
01.2019 - 05.2019
- Researched consumer trends to inform and enhance market strategy
- Supported execution of local campaigns for Costa Rican coffee brand
- Conducted bilingual presentations and produced market reports to communicate findings
Education
B.S. - Business Administration, International Management, Minor in Spanish
Shippensburg University
PA05-2020
Bachelor of Science - Latin American Business & Marketing
Universidad Latina De Costa Rica
Costa Rica05-2019
Skills
- Marketing Strategy
- Social Media Strategy
- Social Media Marketing
- Content Creation
- Email Campaign Management
- Text Campaign Management
- Business Development
- Client Relations
- E-commerce
- CRM
- Excel
- Canva
- Google Suite
- Slack
- Microsoft Teams
- Remote Team Tools
Websites
Tiktok
@alebalv
Earlier Experience
- Customer Account Manager, Honda Financial Services, Dallas, TX
- Sales Associate, American Eagle Outfitters, Chambersburg, PA
- Server, Olive Garden, Chambersburg, PA
- Technical Support, Fitbit, Guatemala City
Timeline
Marketing Business Development Manager / Team Lead
H2H Enrollments
07.2021 - Current
Top Seller & Curator
Depop Shop
03.2020 - Current
Social Media Influencer & Content Creator
Self Employed Web
01.2020 - Current
Marketing Intern
Boca Negra
01.2019 - 05.2019
B.S. - Business Administration, International Management, Minor in Spanish
Shippensburg University
Bachelor of Science - Latin American Business & Marketing
Universidad Latina De Costa Rica