Alejandro Cardenas

• Leverage global trends, audience insights, competitive analysis, social listening and past learnings to create performance-driven GTM strategies and estables brand positioning and and message approaches
• Work with cross-functional partners and creative teams throughout ideation and production process to ensure deliverables align with product objectives.
• Aided in strategic development across brands such as Amazon, Netflix, Oreo, Don Julio and Tanqueray
• Create and write monthly agency newsletter Pulse, providing clients a POV on the latest happenings in culture.

Verizon - Brand Strategy

3/2020 – 5/2020 New York. New York

• Aided in drafting disruption briefs for Verizon’s Mix & Match 3.0 Program and Pride month campaign
• Collaborated with Verizon’s strategists navigating through COVID-19 response programs

Civic Entertainment Group - Account Coordinator

1/2020 – 3/2020 New York, New York

• Contributed to the overall strategy and planning for MWC Barcelona 2020 and Hannover Messi 2020
• Developed the audience development strategy for Ford’s City of Tomorrow thought leadership platform

Zenith/Vm1 - Strategist/Investment

11/2019– 1/2020 New York, New York

• Supported in developing ad spend budget strategy for Q4 & Q1 for the Visible account
• Routinely conducted research on industry trends and developed insights for the Visible client

R/GA - Brand Strategy

9/2019 – 11/2019 New York. New York

• Assisted in uncovering insights and creating briefs for brands such as Verizon, Ally Bank, and Dunkin’
• Researched new social platforms such as TikTok and Twitch to build a point of view on whether Verizon should enter into these spaces

• Co-founded a startup company that offers social media advertising for small businesses in local markets
• Developed and grew social media profiles for small businesses to succeed
• Built websites that encapsulate businesses’ core ideals with a consumer-friendly interface