Alejandro Corona
Chula Vista,CA
Summary
Innovative Sales Leader with a remarkable 15-year journey in the Consumer-Packaged Goods (CPG) realm, who drove revenue expansion and market dominance at renowned organizations such as Coca-Cola, GT's Kombucha, Sol-ti, Poppi, and De La Calle Tepache. Adept at conceiving and executing cutting-edge sales strategies, nurturing high-performing sales squads, and fostering sustainable business expansion. Seeking a challenging National Sales Manager role to leverage my proven track record and visionary leadership in orchestrating unparalleled sales triumph.
Overview
18
18
years of professional experience
Work History
Head of Sales Consultant
Agua Bonita
01.2023 - Current
- Adeptly overseeing client accounts, encompassing seamless order processing, inventory optimization, and unwavering post-sales assistance
- Pioneered sales performance tracking and incisive analysis, steering growth and swiftly implementing enhancement strategies
- Increased sales by fostering relationships with customers, implementing business strategies, and suggesting areas for improvement
- Applied knowledge of market and full range of innovative and unique products to meet customer needs, expanding company's customer base
- Achieved top performance by strategically adapting to rapidly changing, competitive environment
- Increased profitability and pipeline development by leveraging multiple sales strategies and distribution channels
National Sales Manager
De La Calle Tepache
11.2021 - 11.2022
- Spearheaded groundbreaking sales strategies, galvanizing nationwide sales teams to resounding achievement of targets
- Vigilantly monitored performance metrics, ingeniously refining operations, and propelling results
- Masterminded comprehensive sales projections for monthly, quarterly, and annual periods
- Pioneered in-depth market research, identifying untapped customers and novel avenues for expansion
- Managed national sales programs, supervised 8 sales representatives, and evaluated KPIs for promotional opportunities
Regional Sales Manager (Consultant)
Poppi
06.2021 - 08.2021
- Architected Southwest Region framework, strategically optimizing territory structure
- Strategically recruited adept ASM's to align with sales goals and client servicing needs
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth
Director of DSD
Sol-ti
01.2020 - 10.2020
- Engineered robust growth strategies, catalyzing Sol-ti's meteoric $250K monthly financial target
- Captained multi-state operations, fostering pivotal distributor alliances and galvanizing sales teams
- Devised and communicated ambitious sales goals, maintaining transparent executive reporting.
Regional Sales Manager
Gt's Living Foods
02.2017 - 01.2020
- Orchestrated regional supremacy over major accounts, optimizing placements for prolific gains
- Pioneer in securing novel accounts and bolstering product visibility, aligned with managerial direction
- Crafted data-driven insights from sales, revenue trends, and cost analyses, steering strategic decisions.
Account Maestro
THE COCA-COLA COMPANY
03.2006 - 02.2016
Education
Bachelor of Business Brilliance - Business Administration and Management
INPADE (Institute For The Entrepreneur Development)
Mexico07.2013
Skills
- Sales proficiency
- Creation of sales comp structures
- Business growth and retention
- Solution selling
- Business Development
- Strategic planning
- Forecasting
- Staff Training
- Recruitment and selection
- New business acquisition
- Team development
- Market development
- Sales leadership
- Competitive analysis
Accomplishments
- Generated $5M+ Growth: Orchestrated initiatives exceeding revenue goals, achieving a remarkable 25% YoY sales surge at De La Calle
- Expanded Markets: Captured 30% larger market share in competitive SoCal market for GT's Living Foods, driving brand visibility
- Key Account Wins: Secured major chain partnerships at Agua Bonita, boosting contract success by 20% through tailored solutions
- Empowered Teams: Guided De La Calle's sales teams to consistent 15% above-target performance, optimized productivity by 20% at Poppi
- Innovative Strategies: Introduced data-driven insights for 35% shelf presence improvement at GT's Living Foods, enhanced negotiations by 20% at Agua Bonita
- Proactive Forecasting: Crafted precise forecasts for strategic decisions, ensuring transparent executive communication on progress.
Timeline
Head of Sales Consultant
Agua Bonita
01.2023 - Current
National Sales Manager
De La Calle Tepache
11.2021 - 11.2022
Regional Sales Manager (Consultant)
Poppi
06.2021 - 08.2021
Director of DSD
Sol-ti
01.2020 - 10.2020
Regional Sales Manager
Gt's Living Foods
02.2017 - 01.2020
Account Maestro
THE COCA-COLA COMPANY
03.2006 - 02.2016
Bachelor of Business Brilliance - Business Administration and Management
INPADE (Institute For The Entrepreneur Development)