Alejandro Guerrero
Irvine,Ca
Summary
Multi-faceted Sales Manager promoting excellent record of meeting companydefined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 19 Years progressive career background combined with dedication to corporate growth, development and analytical problem-solving skills. I Optimize resource use to achieve challenging targets. I'm diplomatic in resolving disputes and coordinating diverse teams with a forward-thinking skill set at operating departments efficiently to meet target goals.
Overview
19
19
years of professional experience
Work History
Aesthetic Area Sales and Training Manager
Luxemi LLC
Newport Beach, CA
09.2024 - Current
- Inside sales: Build and maintain strong relationships with clients to understand their needs and provide appropriate Treatments.
- Spearheaded new initiatives to help drive KPI’s
- Present product information, features, and benefits to potential clients.
- Oversee 2 new Med Spa’s in Newport Beach and San Clemente
- Recruit NP’s, PA’s, MD’s, RN’s, Esthetician’s, Sales Consultants and Receptionists
- Foster partnerships with medical device representatives and establish accounts with medical grade skincare brands
- Ensure compliance with healthcare regulations and best practices
- Handle patient scheduling, billing, and client service inquiries
- Oversee inventory management and supply orders
- Implement efficient office procedures and policies
- Support grass root marketing and promotional initiatives
- Manage daily operations and administrative tasks
- Supervise and train staff, ensuring high performance and teamwork
- Attend conventions and trainings to help support overall growth
ASSISTANT STORE MANAGER
Sephora
Orange County, Ca
01.2024 - Current
ASSISTANT STORE MANAGER
Sephora USA
San Francisco, Ca
01.2023 - 03.2024
- Sales and Training Assistant Store leader overseeing a high profile store of +$7million in San Francisco
- Train and develop staff of +30 beauty advisors/licensed cosmetologists to cross sell across all brands
- Overall management responsibility for operation in the absence of store director, Including store performance, control of cash, inventory and security, customer service, and management of staff
- Tracking, analyze and take action to improve store performance by forecasting of weekly/daily sales goals and meeting or exceeding established goals
- Forecast, schedule, and monitor labor to be consistent with sales and productivity guidelines and wage budgets; create action plan to address cost control Issues
- Support store director with development and direction in the execution of strategies to Improve product placement and appearance
- Manage Issues relating to store maintenance, cleanliness, safety and sanitation
REGIONAL SALES MANAGER
European Wax Center
San Francisco Bay Area
01.2022 - 01.2023
- Inherited a region at a -24% decrease YTD
- Worked collaboratively with 6 of my direct reports and decreased the deficit bringing the region at +5% to goal and 25% to LY
- Managed successful strategies and serviced membership accounts to strengthen business relationships and increase retention
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
- Held regular performance evaluations to assess strengths and opportunities of team members and provide counseling to improve performance
- Exceeded targets by building, directing and motivating high-performing sales team
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results
- Created and continually oversee training material to streamline standards and processes throughout market and region
- Identified and developed action plans to increase productivity and Net Revenue by double digit increases per door
AREA MANAGER
Dry Bar
San Francisco, Ca
01.2021 - 01.2022
- Revamped business post pandemic to increased sales
- Established and optimized schedules to keep coverage and service in line with forecasted demands per my region
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales
- Managed inventory control, cash control and store opening and closing procedures
SALES MANAGER
Creme De La Mer- Nordstrom
San Diego, Ca
01.2019 - 01.2020
STORE MANAGER
MAC COSMETICS
Las Vegas
01.2006 - 01.2019
- Started with MAC as a Makeup Artist in 2006 and quickly was developed into Leadership roles within Macy's and Nordstrom in Socal and Las Vegas
- Promoted to Store Manager of 2 locations for the Travel Retail Locations at the Las Vegas Airport where I built a $500k business to $1.5million within my first year
- Traveled to help train and develop new Store Managers across North America
- Facilitated new store opening across North America Travel Retail
- Transferred to San Diego International Airport and managed MAC SFS Beauty
Education
BACHELOR OF SCIENCE - TECHNICAL MANAGEMENT SPECIALIZING IN HEALTHCARE SERVICES MANAGEMENT
Devry University
San Diego01.2024
ASSOCIATE OF SCIENCE - BUSINESS ADMINISTRATION
Devry University
San Diego, Ca01.2022
Skills
- Process and procedure development
- Excel
- PowerPoint
- Outlook
- Strategic planning
- Negotiation
- Market Analysis
- Communication
- New Store Opening
- People Development
- Training
Accomplishments
- Process and procedure development
- Excel, PowerPoint, Outlook
- Fluent in English and Spanish
- Strategic planning
- Negotiation
- Market Analysis
- Communication
- New Store Opening
- People Development
- Training
Timeline
Aesthetic Area Sales and Training Manager
Luxemi LLC
09.2024 - Current
ASSISTANT STORE MANAGER
Sephora
01.2024 - Current
ASSISTANT STORE MANAGER
Sephora USA
01.2023 - 03.2024
REGIONAL SALES MANAGER
European Wax Center
01.2022 - 01.2023
AREA MANAGER
Dry Bar
01.2021 - 01.2022
SALES MANAGER
Creme De La Mer- Nordstrom
01.2019 - 01.2020
STORE MANAGER
MAC COSMETICS
01.2006 - 01.2019
BACHELOR OF SCIENCE - TECHNICAL MANAGEMENT SPECIALIZING IN HEALTHCARE SERVICES MANAGEMENT
Devry University
ASSOCIATE OF SCIENCE - BUSINESS ADMINISTRATION
Devry University