Alejandro Guerrero
Irvine,Ca
Summary
Multi-faceted Sales Manager promoting excellent record of meeting companydefined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 19 Years progressive career background combined with dedication to corporate growth, development and analytical problem-solving skills. I Optimize resource use to achieve challenging targets. I'm diplomatic in resolving disputes and coordinating diverse teams with a forward-thinking skill set at operating departments efficiently to meet target goals.
Overview
19
19
years of professional experience
Work History
Aesthetic Area Sales and Training Manager
Luxemi LLC
09.2024 - Current
- Inside sales: Build and maintain strong relationships with clients to understand their needs and provide appropriate Treatments.
- Spearheaded new initiatives to help drive KPI’s
- Present product information, features, and benefits to potential clients.
- Oversee 2 new Med Spa’s in Newport Beach and San Clemente
- Recruit NP’s, PA’s, MD’s, RN’s, Esthetician’s, Sales Consultants and Receptionists
- Foster partnerships with medical device representatives and establish accounts with medical grade skincare brands
- Ensure compliance with healthcare regulations and best practices
- Handle patient scheduling, billing, and client service inquiries
- Oversee inventory management and supply orders
- Implement efficient office procedures and policies
- Support grass root marketing and promotional initiatives
- Manage daily operations and administrative tasks
- Supervise and train staff, ensuring high performance and teamwork
- Attend conventions and trainings to help support overall growth
ASSISTANT STORE MANAGER
Sephora
01.2024 - Current
ASSISTANT STORE MANAGER
Sephora USA
01.2023 - 03.2024
- Sales and Training Assistant Store leader overseeing a high profile store of +$7million in San Francisco
- Train and develop staff of +30 beauty advisors/licensed cosmetologists to cross sell across all brands
- Overall management responsibility for operation in the absence of store director, Including store performance, control of cash, inventory and security, customer service, and management of staff
- Tracking, analyze and take action to improve store performance by forecasting of weekly/daily sales goals and meeting or exceeding established goals
- Forecast, schedule, and monitor labor to be consistent with sales and productivity guidelines and wage budgets; create action plan to address cost control Issues
- Support store director with development and direction in the execution of strategies to Improve product placement and appearance
- Manage Issues relating to store maintenance, cleanliness, safety and sanitation
REGIONAL SALES MANAGER
European Wax Center
01.2022 - 01.2023
- Inherited a region at a -24% decrease YTD
- Worked collaboratively with 6 of my direct reports and decreased the deficit bringing the region at +5% to goal and 25% to LY
- Managed successful strategies and serviced membership accounts to strengthen business relationships and increase retention
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
- Held regular performance evaluations to assess strengths and opportunities of team members and provide counseling to improve performance
- Exceeded targets by building, directing and motivating high-performing sales team
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results
- Created and continually oversee training material to streamline standards and processes throughout market and region
- Identified and developed action plans to increase productivity and Net Revenue by double digit increases per door
AREA MANAGER
Dry Bar
01.2021 - 01.2022
- Revamped business post pandemic to increased sales
- Established and optimized schedules to keep coverage and service in line with forecasted demands per my region
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales
- Managed inventory control, cash control and store opening and closing procedures
SALES MANAGER
Creme De La Mer- Nordstrom
01.2019 - 01.2020
STORE MANAGER
MAC COSMETICS
01.2006 - 01.2019
- Started with MAC as a Makeup Artist in 2006 and quickly was developed into Leadership roles within Macy's and Nordstrom in Socal and Las Vegas
- Promoted to Store Manager of 2 locations for the Travel Retail Locations at the Las Vegas Airport where I built a $500k business to $1.5million within my first year
- Traveled to help train and develop new Store Managers across North America
- Facilitated new store opening across North America Travel Retail
- Transferred to San Diego International Airport and managed MAC SFS Beauty
Education
BACHELOR OF SCIENCE - TECHNICAL MANAGEMENT SPECIALIZING IN HEALTHCARE SERVICES MANAGEMENT
Devry University
San Diego01.2024
ASSOCIATE OF SCIENCE - BUSINESS ADMINISTRATION
Devry University
San Diego, Ca01.2022
Skills
- Process and procedure development
- Excel
- PowerPoint
- Outlook
- Strategic planning
- Negotiation
- Market Analysis
- Communication
- New Store Opening
- People Development
- Training
Accomplishments
- Process and procedure development
- Excel, PowerPoint, Outlook
- Fluent in English and Spanish
- Strategic planning
- Negotiation
- Market Analysis
- Communication
- New Store Opening
- People Development
- Training
Timeline
Aesthetic Area Sales and Training Manager
Luxemi LLC
09.2024 - Current
ASSISTANT STORE MANAGER
Sephora
01.2024 - Current
ASSISTANT STORE MANAGER
Sephora USA
01.2023 - 03.2024
REGIONAL SALES MANAGER
European Wax Center
01.2022 - 01.2023
AREA MANAGER
Dry Bar
01.2021 - 01.2022
SALES MANAGER
Creme De La Mer- Nordstrom
01.2019 - 01.2020
STORE MANAGER
MAC COSMETICS
01.2006 - 01.2019
BACHELOR OF SCIENCE - TECHNICAL MANAGEMENT SPECIALIZING IN HEALTHCARE SERVICES MANAGEMENT
Devry University
ASSOCIATE OF SCIENCE - BUSINESS ADMINISTRATION
Devry University