Alejandro Hernandez
Miramar,FL
Summary
Motivated District Sales Representative effective at increasing sales, cases and margins by effectively prospecting, acquiring, developing and retaining customers.
Overview
17
17
years of professional experience
Work History
District Sales Representative
Gordon Food Service
Miami , FL
12.2013 - Current
- Manage a portfolio of 50 plus accounts averaging annually over $10 millions in sales.
- Responsible for direct sales within a specific geographic area and effectively manage all stages of the sales cycle.
- Develop and execute strategic business plans, sampling/cuttings, sales forecast and inventory management tailored to specific customers.
- Identify and implement a "Sales Plan of Attack" when prospecting high caliber accounts.
- Identify, develop and negotiate high value case opportunities.
Account Manager
Eagle Express
Miami, FL
05.2012 - 12.2013
- Created new opportunities to grow business in Latin America and the Caribbean
- Achieved strong and sustained sales growth, in spite of intense competition
- Carefully probed to uncover specific needs of key decision-makers
- Developed proposals to meet those needs precisely
- Delivered dynamic, engaging sales presentations matching those needs and wants to product features and benefits
- Designed new pricing strategies to maximize value to the customer and ultimately lead to sales growth
- Continuously analyzed competitive activity to uncover strengths, weaknesses, and potential opportunity
- Negotiated major reduction in freight expenses by $150,000
- Achieved significant improvement in client retention and customer satisfaction ratings
- Spearheaded new strategic growth program resulting in 30% increase in Honduras and 20% increase in El Salvador
- Built strong business relationships with three of the largest local transportation companies in the US
- This resulted in trust, rapport, cooperation and exceptional reliability
- Created comprehensive business plans, clearly defining all challenges and opportunities
- Anticipated all possible objections and had complete solutions ready
- Presented purchase benefits with genuine passion and enthusiasm, generating excitement in the customer and increasing the chance of a sale
- Expertly closed the sale by asking for the business at appropriate times
- Performed comprehensive customer follow-up, contacting all prospects soon after to identify and resolve any concerns or issues
- Consistently exceeded all sales goals and objectives
- Trial closed customers early and often, maximizing the chances of a sale.
General Manager
Portofino Coal Fired Pizza
Miami, FL
03.2009 - 05.2012
- Led and trained a team of 30+ crew members, shift managers and trainers to achieve operational excellence and exceptional customer service.
- Manged day-to-day operations, ensuring top notch customer service and quality compliance.
- Oversaw staff training programs, improving overall service speeds and upsell training practices.
- Negotiated with vendors to get the best prices for ingredients, maintaining high quality standards while reducing cost.
- Developed and executed successful local marketing initiatives resulting in 20% increase in sales
General Manager
Extreme Pizza
Miramar, FL
01.2007 - 03.2009
- Successfully recruited, established, and trained staff for the grand opening of the first Extreme Pizza
Florida location. - Successfully fine-tuned all operation’s aspects to enhance the working experience.
- Successfully set up controls to monitor and resolve customer complaints regarding food quality and
service. - Responsible for forecasting all food needs, place orders with distributors and schedule the delivery of
fresh food and beverages.
Education
Bachelor of Science in Business and Professional Management -
Nova Southeastern University
01.2006
Accomplishments
- 3 Time "Winner Circle Contest" Winner
- Multiple winner of region and sales team of the year
- Subject Matter Expert in the first SAP rollout. "Florida Division"
- Selected participant of multiple pilot programs
- Member of Director Circle "2023-2024"
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
District Sales Representative
Gordon Food Service
12.2013 - Current
Account Manager
Eagle Express
05.2012 - 12.2013
General Manager
Portofino Coal Fired Pizza
03.2009 - 05.2012
General Manager
Extreme Pizza
01.2007 - 03.2009
Bachelor of Science in Business and Professional Management -
Nova Southeastern University