Summary
Overview
Work History
Education
Skills
Languages
Work Availability
Software
Timeline
OfficeManager
Alejandro Medina

Alejandro Medina

San Antonio,TX

Summary

Marketing professional with 3–4 years of experience specializing in digital marketing, social media strategy, and client-focused communications. Proven track record of driving measurable growth in brand engagement, website traffic, and lead generation through data-driven campaigns and targeted content. Skilled in cross-functional collaboration, project coordination, and leveraging tools like Excel and Workday to optimize workflows.

Overview

3
3
years of professional experience

Work History

Senior Consultant for Communication and Marketing

Catch the Next, Inc (Non-Profit)
06.2024 - Current
  • Remote Part-Time
  • Managed and designed email campaigns, client connections, media production, corporate branding, brand strategy, and copywriting, increasing client interaction by 30%.
  • Develop and execute innovative digital media campaigns
  • Utilize data analytics to optimize content performance and audience engagement.
  • Developed and executed digital content strategies that increased social media engagement by 85% and grew follower count by 60% across platforms within 6 months.
  • Revamped email campaigns and website content, resulting in a 40% boost in monthly site traffic and a 25% increase in event sign-ups year over year.
  • Designed targeted messaging for diverse stakeholders, improving donor communication open rates by 33% and enhancing overall brand cohesion.

Field Transportation Specialist

FedEx Express
01.2025 - 07.2025
  • Coordinated timely and accurate package deliveries while resolving customer inquiries and service issues with empathy and efficiency.
  • Maintained strong client relationships through proactive communication, ensuring consistent satisfaction and repeat service.
  • Supported logistics operations by collaborating with internal teams to troubleshoot delivery challenges and uphold FedEx’s high service standards.

Digital Project Coordinator

Clear Channel Outdoor
01.2024 - 08.2024
  • Coordinated B2B projects for outdoor digital billboard campaigns. Tracked, monitored, strategized, and reviewed digital billboards for process improvements.
  • Managed end-to-end setup of digital advertising campaigns, collaborating with sales teams to create compelling client-facing packages tailored to regional and national marketing objectives.
  • Maintained and analyzed campaign data using advanced Excel functions (VLOOKUP, pivot tables, conditional formatting) to ensure accuracy, optimize workflows, and support performance insights.
  • Navigated Workday for seamless coordination across departments, streamlining project timelines, tracking deliverables, and improving cross-functional communication efficiency.

Remote Social Media Marketing Assistant

Rewine LLC
08.2023 - 12.2023
  • Created and executed compelling organic and paid social media campaigns across LinkedIn, Instagram, and Facebook, resulting in a 40% increase in organic website traffic and improved brand recognition.
  • Led the optimization of LinkedIn content strategy by incorporating industry-relevant hashtags, keywords, and engagement tactics—achieving a 25% rise in follower engagement within three months.
  • Conducted in-depth research on industry trends, competitor activity, and audience behavior to inform content planning and platform strategy, ensuring relevance and reach.
  • Designed high-quality, brand-consistent visuals and graphics tailored to each platform, significantly improving content appeal and contributing to a 15% increase in impressions and organic leads.
  • Monitored analytics to refine posting schedules, content formats, and audience targeting, boosting click-through rates by 30% and increasing campaign efficiency over time.

Social Media Intern

St. Mary's University Rattler Success Center
07.2022 - 05.2023
  • Created social media content to increase the use of academic resources to drive academic success initiatives and objectives for the educational learning center.
  • Develop video campaigns that helped demystify the academic center and increase the use of tutoring, mentoring, and peer coaching by 50%.
  • Developed academic skills campaigns and calendar event reminders for first-year and continuing students and worked with the Director of Advising to increase the use of academic advising by 65%.
  • Conducted daily updates to social media profiles to boost company online presence.
  • Responded to comments, posts, and questions from various channels under supervision of Success Center Senior Coordinator.

Education

BBA - Business, Digital Marketing

St. Mary's University
San Antonio, TX
05.2023

Associate of Arts - Business Administration

San Antonio College
San Antonio, TX
05.2020

Skills

  • Social Media Management (LinkedIn, Instagram, Facebook)
  • Digital Campaign Development & Execution
  • Content Creation & Copywriting
  • Data Analysis & Reporting (Excel – Pivot Tables, VLOOKUP)
  • Marketing Analytics & KPI Tracking (Google Analytics)
  • Email Marketing & CRM Tools (Zoho, Figma, Mail Chimp)
  • Project Coordination & Workflow Management (Workday)
  • Graphic Designs (Canva, Premiere Pro)
  • Client Relationship Management
  • Strategic Communication
  • Cross-Functional Collaboration
  • Research & Market Analysis
  • Problem Solving & Adaptability
  • Time Management & Organization
  • Storytelling & Brand Messaging

Languages

English
Spanish
Portuguese

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Excel

Zoho

Figma

Workday

Adobe Photoshop / Illustrator

Google Workspace / Microsoft Office Suite

Mailchimp

Hootsuite / Buffer

Workday

Timeline

Field Transportation Specialist

FedEx Express
01.2025 - 07.2025

Senior Consultant for Communication and Marketing

Catch the Next, Inc (Non-Profit)
06.2024 - Current

Digital Project Coordinator

Clear Channel Outdoor
01.2024 - 08.2024

Remote Social Media Marketing Assistant

Rewine LLC
08.2023 - 12.2023

Social Media Intern

St. Mary's University Rattler Success Center
07.2022 - 05.2023

BBA - Business, Digital Marketing

St. Mary's University

Associate of Arts - Business Administration

San Antonio College

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