Alex Mendoza

• Successfully led the opening of the first StretchLab franchise in the Seattle-metro market.

• Doubled membership base of Founding Members in initial 6 months after soft-open, while continually increasing net revenue an average of 10%, month over month.

• Established profitable $1M small business within 12 months.

• Top-10 nationally among 500 studios in membership sales for Q2 2024.

• Led Washington market in sales and membership base, achieving a 9% increase in membership and 7% in net revenue growth within initial 6 months.
• Optimized Hell Week and Transformation Challenge participation to maintain low attrition at 5%.
• Hired, trained, and developed 8 sales associates, tripling lead volume and improving closing percentage by 15%.

• Consulted luxury fitness and medical wellness center clients on design conceptualization, budgeting, and engagement.
• Provided direct support to over 50 Active sites with equipment renovations, product recommendations, and fitness equipment procurement.

• Led Pre-Sale efforts for first YogaSix studio in Seattle, ranking #3 nationally with 330 Founding Members.
• Developed and implemented marketing strategies to drive new member acquisition, activation, and retention during pandemic.
• Contracted Lead Instructor + Staffing Support Aug 2023 - Aug 2024

• Qualified, investigated, and nurtured viable leads for client development.
• Built positive relationships with potential clients to expand Active's presence in the Pacific Northwest.
• Sourced and contacted new management leads through outbound sales prospecting and B2B networking.

• Managed a private residential resort fitness facility with 40 employees, overseeing multiple renovation projects.
• Increased Revenue by 7% and Ancillary Revenue by 80% with the addition of spa and personal training departments

• Managed $4M business, overseeing 6 departments and 75 employees.
• Increased net revenue by 9% within first year as a General Manager.

• Managed all operations of new 60k sqft trophy property, overseeing Spa, Kids Club, Service, and Maintenance departments.

• 2008 - 2011 Maintenance Manager (Gold Coast)
• 2007 - Customer Service Manager, Regional Asst CSM
• 2006 - Customer Service Representative

• Honorable Discharge as Staff Sergeant E-6
• Veteran of 2003 Operation Iraqi Freedom
• Meritoriously promoted three times
• Recipient of 2 Navy & Marine Corps Achievement Medals