Alex Mendoza
Seattle,WA
Summary
Highly durable team leader with an ability to thrive under pressure and adapt to changing strategies. Always positive and ready to embrace the ever-changing fitness landscape with agility and a clear focus on team temperature, mission, and vision.
Track records include achieving success in various fitness business phases from conception, to the entrepreneurial mindset needed for grass roots sales and marketing, to even the blue collar grind of fixer-uppers. Recent experiences focus on rebuilding the fitness community in a post-pandemic world - working through pre-sale to ribbon cutting phases, building business confidence and driving results that engage, inspire, and cultivate a healthy lifestyle for both the team and clients.
Overview
26
26
years of professional experience
Work History
General Manager
StretchLab
2024.08 - Current
• Successfully led the opening of the first StretchLab franchise in the Seattle-metro market.
• Doubled membership base of Founding Members in initial 6 months after soft-open, while continually increasing net revenue an average of 10%, month over month.
• Established profitable $1M small business within 12 months.
• Top-10 nationally among 500 studios in membership sales for Q2 2024.
Studio Manager
Orangetheory Fitness
2022.07 - 2023.01
• Led Washington market in sales and membership base, achieving a 9% increase in membership and 7% in net revenue growth within initial 6 months.
• Optimized Hell Week and Transformation Challenge participation to maintain low attrition at 5%.
• Hired, trained, and developed 8 sales associates, tripling lead volume and improving closing percentage by 15%.
Procurement & Design Lead (Remote)
Active Wellness
2021.07 - 2022.06
• Consulted luxury fitness and medical wellness center clients on design conceptualization, budgeting, and engagement.
• Provided direct support to over 50 Active sites with equipment renovations, product recommendations, and fitness equipment procurement.
General Manager
YogaSix
2020.07 - 2021.07
• Led Pre-Sale efforts for first YogaSix studio in Seattle, ranking #3 nationally with 330 Founding Members.
• Developed and implemented marketing strategies to drive new member acquisition, activation, and retention during pandemic.
• Contracted Lead Instructor + Staffing Support Aug 2023 - Aug 2024
New Business Account Coordinator
Active Wellness, LLC
2020.01 - 2020.06
• Qualified, investigated, and nurtured viable leads for client development.
• Built positive relationships with potential clients to expand Active's presence in the Pacific Northwest.
• Sourced and contacted new management leads through outbound sales prospecting and B2B networking.
General Manager
Active Wellness, LLC
2016.02 - 2019.12
• Managed a private residential resort fitness facility with 40 employees, overseeing multiple renovation projects.
• Increased Revenue by 7% and Ancillary Revenue by 80% with the addition of spa and personal training departments
General Manager
Fitness Formula Clubs
2013.12 - 2015.11
• Managed $4M business, overseeing 6 departments and 75 employees.
• Increased net revenue by 9% within first year as a General Manager.
Director Of Operations
Fitness Formula Clubs
2011.10 - 2013.12
• Managed all operations of new 60k sqft trophy property, overseeing Spa, Kids Club, Service, and Maintenance departments.
Service + Maintenance Manager
Equinox
2006.10 - 2011.08
• 2008 - 2011 Maintenance Manager (Gold Coast)
• 2007 - Customer Service Manager, Regional Asst CSM
• 2006 - Customer Service Representative
Training And Combat Readiness Chief
United States Marine Corps
1998.07 - 2003.08
- Honorable Discharge as Staff Sergeant E-6
- Veteran of 2003 Operation Iraqi Freedom
- Meritoriously promoted three times
- Recipient of 2 Navy & Marine Corps Achievement Medals
Education
Electrical Engineering
University of Illinois At Chicago
Chicago, ILLeadership Training Program - Business Management
IHRSA Institute
Chapel Hill, NC2018
200 HR Yoga Teacher Training - undefined
PURE Yoga - Equinox
Chicago, IL2011
Skills
- Servant & Transformational Leadership Style
- Effective Sales and Member Life Cycle Analysis
- Team, Program and Business Development
- Vendor Relationships & Negotiation
- Operations Agility & Project Management
- Business Optimization
- Strategic & Creative Marketing Mindset
- Employee Training & Development
Hobbies
- Current teacher & practitioner of Yoga with over 1,000 hours of teaching experience
- Finisher of 25 marathons, 8 as Children's Charity Fundraiser, 2 as Youth Program Lead
- Avid distance hiker and backpacker
- Rescue dog owner
Timeline
General Manager
StretchLab
2024.08 - Current
Studio Manager
Orangetheory Fitness
2022.07 - 2023.01
Procurement & Design Lead (Remote)
Active Wellness
2021.07 - 2022.06
General Manager
YogaSix
2020.07 - 2021.07
New Business Account Coordinator
Active Wellness, LLC
2020.01 - 2020.06
General Manager
Active Wellness, LLC
2016.02 - 2019.12
General Manager
Fitness Formula Clubs
2013.12 - 2015.11
Director Of Operations
Fitness Formula Clubs
2011.10 - 2013.12
Service + Maintenance Manager
Equinox
2006.10 - 2011.08
Training And Combat Readiness Chief
United States Marine Corps
1998.07 - 2003.08
Electrical Engineering
University of Illinois At Chicago
Leadership Training Program - Business Management
IHRSA Institute
200 HR Yoga Teacher Training - undefined
PURE Yoga - Equinox