Summary
Overview
Work History
Skills
Affiliations
Timeline
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ALEJANDRO PEREZ

Summary

Dynamic sales leader with a proven track record of driving multimillion-dollar revenue growth in the cruise industry. As a NextCruise Onboard Specialist, I enhance onboard booking processes and resolve escalations to boost client satisfaction. I pioneered an $11M revenue stream through innovative OMNI-channel marketing at Celebrity Cruises. Skilled in strategic business development and client relationship management, I leverage analytical insights and a Servant Leadership approach to exceed sales targets. Eager to contribute my expertise as an Account Executive with the National Account team.

Overview

24
24
years of professional experience

Work History

Specialist, Onboard Sales

Royal Caribbean International
Miami, FL
06.2022 - Current
  • Manage operational support for the NextCruise onboard booking process by auditing reservations based on reported escalations, correcting issues, and collaborating with the onboard team to facilitate coaching, ensuring accuracy, and supporting revenue goals.
  • Resolve and manage an average of 150 – 180 monthly inbox requests, including escalations and refunds, coordinating internally to support guests and agents, strengthening NextCruise credibility and operational trust.
  • Evaluated the Traveling Cruise Sales Managers’ schedules for approval, to increase personal development onboard and reduce travel costs by optimizing time between ships, earning leadership praise.
  • Created itinerary flyers for new deployments, maintaining accuracy with redeployment updates and syncing with the NextCruise microsite to motivate guests to book future cruises with NextCruise.
  • Created a process for internal partners to request ship tours and Seminars at Sea, promoting NextCruise to the Trade to support a future dashboard for tracking and forecasting sales opportunities.

Community Connect Advocate

fūsus
Peachtree Corners, GA
02.2021 - 05.2022
  • Led the adoption of software as the company’s firs advocate, creating partnerships with public and private-sector clients to extend program reach.
  • Launched and nurtured 50+ accounts, establishing a robust foundation for the Community Connect Safety Program.
  • Resolved escalations during outreach and onboarding, delivering seamless client experiences to drive program success.
  • Spearheaded multi-channel marketing initiatives, trade shows, community events, and generating leads and engagement.
  • Launched Salesforce CRM for the Community Connect Advocate role, streamlining account and order data to enhance operational efficiency.

Product Owner

Celebrity Cruises
Miami, FL
09.2019 - 01.2021
  • Led the Flights by Celebrity program's website strategy, road-mapping and launching features that elevated customer experience and site conversion rates.
  • Collaborated with IT to develop custom tools and trackers, streamlining booking funnel efficiency through Agile project management.
  • Spearheaded automation of data processes, boosting accuracy and productivity across industry-wide sales operations.
  • Partnered with call centers to gather feedback on website usability, flow, and rates, refining features to enhance user satisfaction and sales performance.

Sales & Engagement Coach

Celebrity Cruises | Consumer Outreach
Miami, FL
05.2014 - 09.2019
  • Evolved from Inbound Sales Coach to spearhead the company’s first Webchat/Engagement Team, generating $11M in new revenue by upselling onboard options, flights, and stateroom upgrades while supporting guests in the booking funnel.
  • Designed Web Chat role structure, KPIs, compensation, metrics, and SOPs with HR business partners, establishing a high-performing webchat operation to boost revenue and guest satisfaction.
  • Developed chat scripts, optimized SMS strategies, and collaborated with the social media team on Facebook-exclusive promotions, enhancing brand-specific sales initiatives.
  • Created an outbound callback process for online guests, leveraging web chat insights to drive immediate sales conversions, and sustain engagement.
  • Led department-wide interviewing and hiring, achieving a 9% attrition rate over one year while cultivating a top-tier team.

Account Executive

First Settlement Funding
Boca Raton, FL
07.2013 - 03.2014
  • Generated $700,000 in revenue in nine months through exceptional structured settlement sales, securing nine new accounts with trusted client relationships.
  • Mastered client escalations in a high-stakes environment, ensuring satisfaction and retention across new and existing accounts.
  • Optimized client communications and CRM workflows, driving efficiency in a fast-paced sales operation.

Inbound Sales & Scheduling Specialist

Royal Caribbean International
Miami, FL
09.2001 - 10.2012

Inbound Sales Agent

  • Excelled as a top-performing Inbound Sales Agent, consistently exceeding revenue and QA targets through consultative sales and negotiation to secure bookings and upgrades.
  • Maximized productivity with strong call control and proactive guest engagement, identifying needs and driving sales opportunities.

Operations Specialist

  • Promoted to Operations Specialist, revamping call center scheduling, KPIs, and training processes—authoring a comprehensive operations manual and implementing shift/vacation bids to enhance efficiency.
  • Led escalation management and one-on-one coaching, resolving operational inquiries to support forecasting, process improvements, and team development.

Skills

  • Strategic Sales & Business Development
  • OMNI-Channel Marketing Expertise
  • Client Engagement & Retention
  • Escalation Management & Resolution
  • Performance Optimization & Coaching
  • Analytical Problem-Solving
  • Cross-Functional Collaboration
  • Agile Adaptation to Fast-Paced Settings

Affiliations

  • Captain's Award - Celebrity Cruises Q3, 2019
  • Sales & Engagement Coach of the Year - Celebrity Cruises 2016
  • Captain's Award - Celebrity Cruises Q3, 2016
  • Star of the Quarter - Celebrity Cruises Q4, 2015

Timeline

Specialist, Onboard Sales

Royal Caribbean International
06.2022 - Current

Community Connect Advocate

fūsus
02.2021 - 05.2022

Product Owner

Celebrity Cruises
09.2019 - 01.2021

Sales & Engagement Coach

Celebrity Cruises | Consumer Outreach
05.2014 - 09.2019

Account Executive

First Settlement Funding
07.2013 - 03.2014

Inbound Sales & Scheduling Specialist

Royal Caribbean International
09.2001 - 10.2012
ALEJANDRO PEREZ