Alejandro Perozo Padilla
Cancún, México,Quintana Roo
Summary
Creative and strategic leader with 8+ years of experience in international education, global marketing, and partnership development.
As Director of International Development at Universidad Anáhuac Cancún, I design and execute global engagement strategies that strengthen institutional visibility and drive measurable growth in international student recruitment and campus development.
Recognized for building cross-border collaborations and leading multicultural teams, I combine expertise in brand storytelling and strategic relationship management to elevate institutional impact on a global scale.
Fluent in Spanish and English, with working knowledge of German, French, and Portuguese. Passionate about connecting people, ideas, and education through innovation, creativity, and purpose-driven leadership.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Director of International Development
Universidad Anáhuac Cancún
10.2024 - Current
- Leads the creative and strategic vision for the university’s global brand and internationalization efforts.
- Overseeing international student recruitment, study abroad programs, and foreign partnerships, ensuring alignment with institutional goals and sustained growth in international enrollment.
- Represent the university at high-profile global education conferences (e.g., ICEF, NAFSA, EAIE and IACAC), strengthening brand presence and government/institutional relations on an international scale.
- Directed production of institutional campaigns, testimonial videos, and VR content positioning the university as Latin America’s top international campus.
- Developed storytelling frameworks integrating academic excellence with aspirational branding across digital channels.
Head of the International Office
Universidad Anáhuac Cancún
09.2023 - 09.2024
- Managed the International Office team (short courses, study abroad tours, and partnerships), providing strategic direction to increase the university’s global engagement.
- Oversaw all inbound and outbound exchange programs, coordinating with partner universities worldwide to welcome dozens of exchange students and expand opportunities for local students abroad.
- Organized international networking events and information sessions, boosting the university’s profile and relationships with educational institutions across Europe, the Americas, and Asia.
- Implemented content strategies for internationalization campaigns and academic collaborations.
International Admissions Coordinator
Universidad Anáhuac Cancún
10.2021 - 09.2023
- Led a team of international recruitment representatives and managed a network of overseas education agencies to drive student admissions from Latin America, North America, and emerging markets.
- Developed and implemented targeted recruitment strategies (sales training, marketing campaigns, agent partnerships) that significantly increased international applicant numbers year-over-year.
- Directed content creation for recruitment materials, digital campaigns, and training sessions.
- Organized training workshops and sales events for recruitment staff and agents, improving team performance and ensuring consistent messaging of the university’s programs, values and international brand.
International Recruiter
Universidad Anáhuac Cancún
01.2017 - 01.2021
- Opened new international markets for the Anáhuac University network, traveling extensively across Latin America and the U.S. to establish the university’s presence and outreach programs.
- Crafted outreach marketing campaigns for recruitment and presentations across the U.S. and Latin America.
- Established brand trust and awareness in new markets through creative positioning and on-site storytelling.
- Built and maintained strong public relations with high schools, colleges, and educational organizations, creating a pipeline of qualified international applicants.
Education
MBA - Business Administration And Management
Universidad Anáhuac Cancún
05-2021
B.A. - International Hotel Management
Universidad Anáhuac Cancún
05-2017
Diploma - Business Leadership
Universidad Anáhuac Cancún
07-2016
Skills
- Global Brand Development & Positioning
Expertise in shaping brand identity and communication for international audiences, ensuring alignment between creative vision, institutional values, and market growth objectives - Creative Strategy & Storytelling
Ability to craft and direct narratives that connect emotion with purpose — transforming complex ideas into compelling multimedia stories that inspire engagement and drive measurable results - Cross-Functional Leadership
Proven capacity to lead multidisciplinary teams across creative, marketing, and academic functions — fostering collaboration, innovation, and high-performance cultures in multicultural environments
- Strategic Partnerships & Global Relations
Experience cultivating long-term relationships with international institutions, agencies, and organizations to expand networks, enhance global presence, and create mutually beneficial collaborations - Integrated Marketing & Digital Communication
Skilled in designing and executing digital campaigns that combine visual storytelling, video production, and social engagement to elevate visibility and strengthen brand perception - Operational & Analytical Excellence
Strong background in project management, resource planning, and performance measurement — aligning creative execution with strategic goals, budgets, and KPIs for sustainable growth
Certification
- HubSpot Academy – CRM Sales Certification
Comprehensive training in inbound sales methodology, customer relationship management, and data-driven communication strategies. - Neuromarketing & Consumer Behavior Certificate
Application of neuroscience principles to enhance persuasive communication, emotional branding, and decision-making strategies. - Smart Questioning for Sales Closures – Sales Leadership Program
Advanced techniques for consultative selling, rapport building, and strategic closing conversations.
LANGUAGES
Spanish: Native
English: Advanced (C1)
German: Intermediate (B1)
French - Portuguese: Basic (A1)
Timeline
Director of International Development
Universidad Anáhuac Cancún
10.2024 - Current
Head of the International Office
Universidad Anáhuac Cancún
09.2023 - 09.2024
International Admissions Coordinator
Universidad Anáhuac Cancún
10.2021 - 09.2023
International Recruiter
Universidad Anáhuac Cancún
01.2017 - 01.2021
MBA - Business Administration And Management
Universidad Anáhuac Cancún
B.A. - International Hotel Management
Universidad Anáhuac Cancún
Diploma - Business Leadership
Universidad Anáhuac Cancún
EARLY CAREER EXPERIENCES
Completed international internships with world-class hospitality brands — including Walt Disney World Resort, JW Marriott, Karisma Hotels & Resorts, and Palace Resorts — gaining firsthand experience in guest experience design, brand storytelling, and cross-cultural communication. These roles cultivated a deep understanding of how service, culture, and emotional connection shape memorable brand experiences in global environments.