ALEJANDRO ROMERO TOLEDO
Miami,USA
Summary
Dynamic and results-oriented IT professional with over two decades of experience in leading technology initiatives and driving innovation. Proven success in defining technology solutions, implementing major upgrades, and enhancing system performance. Seeking the IT Director role to leverage a strong track record of strategic leadership and project management in a dynamic and forward-thinking organization.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Consumer Care Tech Stack Lead
[Current Company]
04.2019 - Current
- Responsible to define and technology solutions needed to support MDLZ Consumer Care strategy and ambition
- Increased security and stability of the PEGA application through FortifyNext and stabilized VOICE after Phoenix / spotlight rollout
- Completed Major PEGA upgrade from 7.2 to 8.4.3, removed technical debt and improved application guard rail score from 20 to 84 points
- As part of the PEGA upgrade implemented a series of best practices to manage and control application development and CR.s
- Implemented privacy requirement for CCPA, GDRP (enhancement / changes) and Brazil LGDP
- Continue to expand PEGA Customer Service application knowledge among MDLZ Consumer Care team
- Integrated new business operations into the global consumer care platform; Perfect Snack, Oreo.com and SPK.com
- Implemented multiple CRs and enhancements into the PEGA application
- Delivered technical framework to implement PEGA unified messaging capabilities across regions / markets
- Implemented new digital channel SMS and chatbot / live chat for NA, whatsapp for LA (Brazil, Argentina, Mexico)
- Initiated the project to replace VOICE Master with a new low code app, leveraging PEGA platform.
GSO, Consumer Relationship Mgmt
Mondelez International
06.2017 - Current
- Responsible to define capabilities and technology solutions needed to support MDLZ CRM and 1st party data strategy
- Led Consumer 360 POC - to test, learn and understand the challenges, opportunities
- Defined Consumer 360 vision to inform our strategy moving forward
- Fortified and improved consumer relations platform (PEGA) and enhanced / aligned core case management process
- Completed SaleForce.com pilot in India to support Diwali campaign
- Completed PoC with Marketo in Australia
- Completed the selection of HubSpot as CRM solution for India.
- Improved software development efficiency by implementing Agile methodologies and streamlining team workflows.
- Led cross-functional teams for successful project delivery within tight deadlines.
- Maximized user satisfaction by gathering feedback and incorporating it into future iterations of products.
E Commerce Global Tech Lead Product Information
Mondelez International
10.2015 - 05.2017
- Responsible for defining the capabilities and technology solutions needed to support the creation and syndication of product information
- Complete PIM vendor and system integrator selection
- Finalized business cases and secured funding
- Completed foundational PIM in Market test for US and France
- Led the RFI to identify a short list of Digital Asset Management vendors that could support Mondelēz Global business needs.
Sr. Manager IS Digital Innovation, Global Front Office
Mondelez International
08.2012 - 09.2015
- Responsible for scouting new technologies and identify business trends and opportunities for consumer engagement, sales and shopper insights
- Grow partnership network (internal, external, brands, retailers) to increase collaboration and generation of ideas
- Deliver BIG ideas prototypes in collaboration with strategic partners
- Incubate ideas that demonstrate the possibilities via in-market pilots
- Added strategic partners to the network that were key to the development of a Smart Shelf
- Generated co-funding opportunities for $300,000
- Co – created a new concept to engage shopper in the point sale, capture and analyze shopper behavior in real- time
- Pilot in Poland by Q3 2013, commercialization planned for Jan 2015
- Lead the crowd-sourcing app development pilot
- Developed two mobile apps to evaluate a faster, more flexible, and affordable app delivery model
- Added 20+ ideas to our pipeline.
Regional Sr. Manager Latin America IS America Front Office
Kraft Foods North America
01.2008 - 08.2012
- Manage the Kraft-Cadbury Sales and Marketing systems integration for Latin America including: Integration strategy, executive project buy-in, tactical implementation, 3 year strategic Roadmap, solution selection, RFP and vendor selection process, resource allocation, governance model, and CAPEX and expense management
- Key accomplishments include: Increase brand awareness be developing +35 Consumer websites
- Manage a team of 30 cross functional located in 10 countries in Latin America
- Delivered the Kraft-Cadbury Sales systems integration to support +3000 users in 19 countries
- Developed Sales IS long term vision and 3-year roadmap post-integration.
Regional Manager - Latin America Commercial & Supply Chain Systems Account Manager
Kraft Foods Mexico
01.2007 - 01.2008
- Responsible for defining and implementing the IS strategy for Latin American (Sales and Supply Chain systems), the implementation of regional IS projects (Forecastpro, Manugistics, Siebel and B2B) and managing the portfolio process and investment for Customer Service & Logistics, and Sales systems
- Key accomplishments include: Defined and implemented key business capabilities for sales and Supply Chain, such as out of stock tracking, sales route optimization, Third party logistics party integration, weborder
- Reduced total cost of ownership, implementation effort and enhanced roadmap synchronization by reusing Regional and Global solutions and technologies.
Account Manager - Latin America Commercial Systems
Kraft Foods Mexico
01.2004 - 01.2007
- Led the Siebel implementation for Latin America (based on Kraft’s Global Template) - standardizing, reengineering and optimizing Customer Relationship Management (CRM) business processes, and the consolidation and standardization of sales and inventory data collection and reporting for 400+ distributors across Latin America
- Key accomplishments include: Sales force automation for 400+ users in Brazil, Mexico, Venezuela and Ecuador, replacing legacy systems and manual operations with a Global template to improve in store execution and sales effectiveness
- Delivered Sales reporting capabilities to improve performance tracking and execution, including sales effectives, sales efficiency, Drop size, shelf space Planning.
Manager, Business Intelligence, Finance and Human Resources Systems
Kraft Foods Mexico
01.2003 - 01.2004
- Responsible for managing the implementation of IS plans for Business Intelligence, Finance, HR, Fixed Assets, Hyperion Financials upgrade, and Business Objects applications
- In addition, I was responsible for managing the following IS platforms: Payroll, JDEdwards financial suite, Hyperion, Business Intelligence, performance appraisal and employee services systems (Local developments)
- Key accomplishments include: Delivered reporting Capabilities to support transportation cost analysis, budget planning and customer profitability
- Redefined Financial Systems support model to reduce support cost and number of contractors and vendors needed to guarantee operation continuity.
Manager Commercial Information Systems
Kraft Foods Mexico
01.2001 - 01.2003
- Responsible for implementing Siebel CRM trade funds (to support sales and marketing promotional planning, and the implementation of multiple in-house solutions to improve Marketing process, including: Consumer websites, eLibrary, and Idea to Market processes
- In addition, I was responsible for managing Kraft Mexico’s IS platform, including Accounts Receivable ERP, EDI, Siebel CRM, intranet sites, Marketing, Trade Marketing and Sales force systems
- Key accomplishments include: Managed and track IS Plan and $1.5 million budget for Sales and Marketing systems
- Guarantee operation continuity of IS platform for Sales systems for 400+ million operation
- Worked Optimization of Sales Category Management reporting process.
Systems Coordinator
Kraft Foods Mexico
01.1994 - 01.2001
- Support operational continuity of supply chain, manufacturing and in-house sales systems and manage the systems conversion to replace Legacy and in-house solutions, support the implementation of invoicing, warehousing and materials management ERP.
Education
MBA - Marketing
Instituto Technologico De Monterry
Ciudad De Mexico Diploma - Finance
Instituto Tecnologico De Monterrey
Ciudad De MexicoDiploma - Supply Chain & Logistics
Universidad Tecnológica De México
Ciudad De MexicoBachelor of Science - Industrial Engineering
Universidad Del Valle De México
Ciudad De MexicoSkills
- Strategic Planning and Execution
- Team Leadership and Development
- Project Management
- Technology Solutions Definition
- PEGA Application Management
- CRM Strategy and Implementation
- E-commerce Technology
- Digital Innovation
Websites
Certification
- Relevant Certification 1]
- Relevant Certification 2]
References
Available upon request.
Timeline
Consumer Care Tech Stack Lead
[Current Company]
04.2019 - Current
GSO, Consumer Relationship Mgmt
Mondelez International
06.2017 - Current
E Commerce Global Tech Lead Product Information
Mondelez International
10.2015 - 05.2017
Sr. Manager IS Digital Innovation, Global Front Office
Mondelez International
08.2012 - 09.2015
Regional Sr. Manager Latin America IS America Front Office
Kraft Foods North America
01.2008 - 08.2012
Regional Manager - Latin America Commercial & Supply Chain Systems Account Manager
Kraft Foods Mexico
01.2007 - 01.2008
Account Manager - Latin America Commercial Systems
Kraft Foods Mexico
01.2004 - 01.2007
Manager, Business Intelligence, Finance and Human Resources Systems
Kraft Foods Mexico
01.2003 - 01.2004
Manager Commercial Information Systems
Kraft Foods Mexico
01.2001 - 01.2003
Systems Coordinator
Kraft Foods Mexico
01.1994 - 01.2001
MBA - Marketing
Instituto Technologico De Monterry
Diploma - Finance
Instituto Tecnologico De Monterrey
Diploma - Supply Chain & Logistics
Universidad Tecnológica De México
Bachelor of Science - Industrial Engineering
Universidad Del Valle De México
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