Aleksa Popovic

• Co-founded and managed operations for a company that became profitable within one year from when it was founded
• Engaged with new clients, oversaw hiring processes, and vetted potential employees
• Handled design, development, HR, lead generation, and various other tasks.

• Managed a team of 4 SEO specialists, providing daily feedback and mentoring team members
• Ensured team deliverables met client expectations
• Acted as an HR representative, assisting team members with personal issues affecting work performance
• Conducted performance reviews and facilitated team progression within the company
• Participated in bi-weekly brainstorming sessions to generate new ideas and solutions
• Developed and implemented new processes to enhance team performance
• Attended client onboarding meetings to explain Skale's offerings.

• Oversaw technical implementation and development of smart contracts for the launchpad
• Led marketing and community engagement efforts, including creating marketing materials and managing social media accounts
• Collaborated with development team to ensure launchpad alignment with project goals
• Monitored launchpad performance and optimized user experience and engagement
• Communicated with potential investors and partners to generate project interest.

• Managed day-to-day operations, focusing on SEO and digital marketing efforts
• Allocated company resources, including personnel and equipment, for efficient operations
• Developed and implemented workflow processes to improve efficiency and effectiveness
• Coordinated with sales and marketing teams to align client projects with company goals
• Monitored project progress and made adjustments to ensure timely and budget-compliant completion
• Communicated with clients to meet their needs and expectations.

This was a freelance writing gig that turned full-time. The client in question was running a website focused on covering gaming topics and they've hired me numerous times.

After a few articles I wrote for them, they asked me to join them part-time, which quickly became full-time, and then I found myself managing a team of writers, editing, and basically running everything content-related myself.

I started freelancing in high-school via various platforms available at the time. I've always wanted to be a writer, so I started off applying to writing gigs. However, SEO quickly caught my eye as it was very much in demand and less people were applying for those jobs compared to writing.

So, I learned what I could from online courses, some more from trial and error, and even more from some of my clients which were actual SEO professionals looking for an assistant.

As for writing, I believe I was good at it naturally but have only refined my craft over the years.