Aleksandar Krunic

• Monitoring performance of websites and digital products through analytics and KPI tracking
• Analyzing and optimizing acquisition channels (SEO, social media, paid campaigns)
• Tools used: Google Analytics, Google Search Console, Meta Business Suite, SEMrush, Chartbeat
• Collaborating with 11 editorial teams and more than 90 journalists to improve content quality and reach
• Working closely with marketing and advertising teams to enhance campaign performance and meet commercial objectives
• Creating reports and strategic recommendations based on user behavior and content performance
• Assessing team performance using data-driven insights and proposing enhancements
• Conducting training sessions and internal education on social media, SEO, fake news detection, and adoption of AI tools for daily editorial and marketing workflows
• Managing brand presence across social platforms (Facebook, Instagram, X/Twitter, TikTok)
• Leading strategic efforts to grow digital reach and audience engagement
• Improved team performance by implementing new KPI tracking systems and providing regular feedback.
• Developed, tracked and analyzed variance of key performance measurements.
• Conducted in-depth data analysis to identify performance trends, enabling targeted coaching interventions.
• Promoted high-performance mindset among employees by leading by example and fostering environment of accountability.
• Spearheaded change management initiatives that improved organizational adaptability and resilience during challenging times.

• Developed strategies for Facebook, Instagram, TikTok, and YouTube to drive user engagement and grow follower base
• Formed and trained the social media team, including content management, performance analysis, and campaign optimization
• Created and optimized content to maximize reach and engagement across platforms
• Managed paid campaigns on social networks (Facebook Ads, Instagram Ads, TikTok Ads, YouTube Ads) to increase brand awareness and conversion rates
• Monitored and analyzed performance metrics (engagement rate, reach, click-through rate) using tools like Google Analytics, Meta Insights, TikTok Analytics, YouTube Analytics
• Developed targeted strategies for specific audiences based on demographics, interests, and behaviors
• Led the YouTube channel for the largest WMG brand, Kurir, growing the channel from 80k to 500k subscribers during my tenure
• Achieved a reach of over 11 million people monthly across all social networks of the Kurir brand
• Collaborated with the marketing team to improve digital campaigns and their performance
• Created monthly and quarterly content plans, incorporating trends, hashtags, viral content, and innovative formats
• Established and managed community engagement, with a focus on prompt responses to comments and user interaction
• Worked with influencers for brand promotion and extended reach

• Managed and edited content for the Startit blog, the largest IT community in Serbia
• Worked on website transformation, improving design and user experience to enhance reader interaction
• Collaborated with over 20 IT directors and developers to optimize content and meet community needs
• Developed and implemented content strategies to boost engagement and improve organic search results
• Organized and coordinated interviews and articles on the IT industry, new technologies, and trending topics
• Increased website traffic and expanded the reader base through relevant and informative content
• Worked with the marketing team on promoting the blog and integrating it with social media platforms
• Increased readership through strategic content planning and audience engagement techniques.
• Optimized online presence by implementing SEO best practices in articles and website design elements.

• Edited homepage and content for websites ranking among the top 10 websites in Serbia
• Managed teams and led shifts in editorial offices, ensuring effective task distribution and coordination
• Organized coverage of major events, ensuring real-time and accurate reporting
• Monitored analytics of websites and social media platforms, deriving actionable insights to optimize content and increase traffic
• Interacted with management and the audience on behalf of the editorial team, maintaining high communication and engagement levels
• Adapted print content for the web, as well as TV content for online platforms, ensuring proper presentation for digital audiences
• Developed strategies to improve content quality and tailor it to online users' needs

Actively participated in the creative process and provided guidelines to teams regarding content style and tone

• Proofread, edited and evaluated final copy to verify content aligned with established guidelines.

• Monitored and edited business news, focusing on key events in the economy and financial markets
• Edited the entire news section of the website, ensuring timely reporting on political, economic, and social topics
• Developed editorial and digital skills working on a new and rapidly growing portal
• Monitored and analyzed social media for efficient content management and audience engagement
• Contributed to the development of the portal, which entered the top 10 websites in Serbia within its first year of existence
• Collaborated with teams to optimize content and implement strategies for improving user experience and SEO performance
• Mentored junior staff members, fostering professional growth within the editorial team.
• Achieved deadline-driven environment by efficiently delegating tasks among team members and monitoring progress throughout the production cycle.

• Sold annual contracts for access to the largest B2B service and tender service in Serbia
• Acquired new clients, while managing and nurturing relationships with existing clients
• Actively worked on increasing customer satisfaction, ensuring timely updates and posts on the website and regular monitoring of their campaigns
• Managed monthly revenue targets and tracked client performance to ensure their success and achievement of goals
• Regularly reported on client progress and success, offering advice for improving business results
• Coordinated with payment and administration teams to ensure timely and accurate invoicing and collections
• Assisted customers with onboarding and product setup to foster successful adoption and usage.
• Established strong relationships with key customers, resulting in increased customer loyalty.