Office
Aleksandr Fedorenko
Sales Director
Boston,MA
Summary
An experienced professional in building and managing sales in manufacturing and distribution companies. Experience in staff development and training, margin and profit management. Strong professional skilled in Business and Market planning,
Production planning
Overview
16
16
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Deputy Manager
Unique Concept Group
01.2023 - Current
Sales Director
Nevsky Konditer LLC (Nevsky Confectioner)
03.2020 - 09.2022
- Improved efficiency of production planning and raw material stocks through introduction of commodity matrices and demand forecasting by SKU
- Reduced A/R by 15%; OAR by 34%
- Reduced commercial service's costs by optimizing business processes and wage fund by 8%
- Increased market share by 1,8% through new SKU launches and effective marketing campaign in KA.
- Increased margin profit by 12% from $23 mio to $25,7 mio annually over 1-year period.
CEO
FAP Bellissima Rus
10.2017 - 12.2019
- Business start-up: product certification. customs clearance, pricing model and marketing policy formation
- Reached the break-even point by the beginning of second year
Sales Director
Sang LLC
10.2007 - 03.2018
- Building distribution in all sales channels. Henkel, L'Oreal, Kimberly Clark, Energizer, etc.
- Improving business profitability
- Building a cascade learning system
- ERP implementation as business leader level
- Increased coverage by 25% (more than 40 000 sales points monthly, margin profit by 12%
Education
No Degree - Law Faculty
Saint Petersburg State University
Saint Petersburg, Russia 09.1994 - 05.1998
Bachelor - Law
Moscow Institute of Modern Academic Education
Moscow, Russia 09.2015 - 06.2019
Skills
Strategy
Business processes standartization
Margin increase
Production planning
Cross-functional collaboration
Staff training
Software
CRM
Timeline
Deputy Manager
Unique Concept Group
01.2023 - Current
Sales Director
Nevsky Konditer LLC (Nevsky Confectioner)
03.2020 - 09.2022
CEO
FAP Bellissima Rus
10.2017 - 12.2019
Bachelor - Law
Moscow Institute of Modern Academic Education
09.2015 - 06.2019
Sales Director
Sang LLC
10.2007 - 03.2018
No Degree - Law Faculty
Saint Petersburg State University
09.1994 - 05.1998