Tennis
Aleksandra Nifontova
Sales And Marketing Specialist
Boston,MA
Summary
Detail-oriented & experienced Sales and Marketing Specialist with 5 years of building business relationships and exceeding customers expectations. Dynamic individual with proven history of innovative and effective marketing. Leveraging strong negotiating abilities to secure compensable results in account collections, vendor contracts and talent acquisition. Reputation for exceeding quarterly sales goals.
Overview
3
3
Languages
4
4
years of post-secondary education
7
7
years of professional experience
Work History
Sales Key Holder
Key Holder Illesteva
Boston, MA.
09.2019 - Current
- Continually exceeding personal sales goals. Grossed 24K per quarter.
- Responsible for visual merchandising, grouping similar, styles/trends together. Conducted opening/closing procedures, operations, visual excellence and associate training.
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Understanding RX and filling Optical orders. Performing Optician work when needed.
- Integrated logistic systems into company processes to improve operations and manage work orders and price changes. Managed CRM database, including troubleshooting, maintenance, updates and report generation.
- Created and implemented sales strategies to successfully meet company targets.
- Utilized multilingual skill to engage with foreign customers.
Fashion Stylist /Customer Service Representative
Serenella
Boston, MA
01.2019 - 08.2019
- Greeted clients, established and maintained loyal customer base through communicating, routine calls and follow up via email or texting.
- Cultivated immediate rapport with top 10% of Boston's finest clients and built a book of customers from all over the world.
- Improved customers loyalty, promoted repeated customers and improved sales.
- Drove team revenue totals by bringing in over $90k in sales per quarter.
- Performed data entry, totaled sales receipts and tracked inventory. Analyzed all merchandise information while creating and maintaining accurate records in inventory and financial requisition system.
- Entered customer interaction details in Lightspeed to track requests, document problems and record solutions offered. Assisted customers with setting appointments, shipping and special order requests.
- Enhanced store profits through strong floor presence, effective visual merchandising, client relationship building, suggestive selling, and consistent follow through with clients.
Store Manager /Social Media Marketing Manager
Trend
Boston, MA
12.2017 - 12.2018
- Led sales employees to strengthen their knowledge of high-end footwear brand to increase sales and improve overall customer satisfaction with each encounter. Engaged and interacted with customers to create positive shopping experiences and drive revenue growth.
- Utilized social media tools such as Facebook and Instagram. Created and managed Instagram page @trend.boston to highlight new products resulting in increased store awareness in Boston metropolitan area. Built a following of 1K in less than 4 months.
- Provided continuous education and coaching to all levels of store staff; trained personnel in effective selling, inventory control, merchandising techniques, customer service protocols, and product lines. Trained new employees on company procedures, product knowledge, store promotions.
- Responsible for resolving complaints and concerns, determining price points to keep company competitive, marketing and advertising direction, and advising on overall company strategy.
Sales Associate
The Tannery
Boston, MA
02.2015 - 11.2017
- Assisted average of 35 customers per day in selecting items, provided recommendations that generated over $10k daily in additional revenue.
- Established and maintained long-lasting professional relationships utilizing unique ability to effectively collaborate and influence people from different backgrounds, cultures, mindsets, and age groups.
- Excellent knowledge of latest trends and current store merchandise of various luxurious brands.
- Maintained consistent product presentation, display building, promotional support and pricing. Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Trained and developed new sales team associates in products, selling techniques and company procedures.
Office Manager
Baikal Asia
Ulan Ude, Russia , Russia
08.2014 - 08.2015
- Answered phones, and performed data entry into MS Excel spreadsheets. Produced high-quality documents, spreadsheets and presentations for internal and customer-facing needs using MS Office.
- Tracked and recorded expenses and reconciled accounts to maintain accurate, current and compliant financial records.
- Leveraged bilingual communications while providing translations for English-speaking clients, reviewing texts and discussing with authors while ensuring translations retained content, meaning, and feeling of original materials.
- Delivered exceptional project support for executives. Facilitated excellent support via planning, managing, and coordinating projects and initiatives through documentation.
- Administered yearly budget of $14k to manage office requirements such as service contracts, postage costs and supply replenishment.
Education
Bachelor of Science - Management, International Management
University Of Massachusetts
09.2013 - 08.2017
Skills
Business Operations & Analysis
Organization, prioritizing, and multi-tasking
Communications management
Digital marketing
Strategic selling
Marketing Strategy
Energetic Nature
Multi-Tasking Strength
Interests
Languages
Psychology
Travel
Rotary Club Resident
Timeline
Sales Key Holder
Key Holder Illesteva
09.2019 - Current
Fashion Stylist /Customer Service Representative
Serenella
01.2019 - 08.2019
Store Manager /Social Media Marketing Manager
Trend
12.2017 - 12.2018
Sales Associate
The Tannery
02.2015 - 11.2017
Office Manager
Baikal Asia
08.2014 - 08.2015
Bachelor of Science - Management, International Management
University Of Massachusetts
09.2013 - 08.2017