Aleksei Makarov
Pompano Beach,FL
Summary
Motivated Sales and Marketing Executive with experience driving profits through relationship-building and targeted sales plans. Dedicated veteran at attracting new business and boosting retention through customer management, market research and on-point advertising campaigns. Background overseeing sales and marketing team motivation, development and daily activities.
Overview
14
14
years of professional experience
Work History
Head of Sales & Marketing
Click.ru
Moscow
09.2021 - Current
- Implemented strategies for increasing website traffic by optimizing content for search engines.
- Provided training on product knowledge, sales techniques, and customer service skills to staff members.
- Developed and implemented strategic marketing plans to increase brand awareness and reach target markets.
- Analyzed competitors' products and services in order to develop unique selling points for our own offerings.
- Created budgeting plans for all marketing activities, tracked expenses, and ensured compliance with company policies.
- Designed loyalty programs aimed at retaining existing customers while attracting new ones.
Advertising Sales Manager
Realweb Digital Agency
Moscow
09.2019 - 08.2021
- Researched new markets for potential customers and opportunities for growth.
- Created marketing materials to promote products and services.
- Managed team of advertising sales representatives to meet goals.
- Collaborated with creative teams on design concepts for advertisements.
- Interacted with clients during meetings to discuss requirements and objectives.
- Identified key clients and built relationships to increase customer base.
- Developed and implemented advertising sales strategies to increase revenue.
Media Sales Representative
Avito
St. Petersburg
05.2015 - 08.2019
- Maintained up-to-date records of all contacts made with prospects and customers.
- Resolved customer inquiries in a timely manner by providing accurate information about products and services offered.
- Conducted market research to identify potential customers for targeted campaigns.
- Analyzed past performance data to develop more effective sales strategies going forward.
- Generated new customer leads through cold calling, networking events, and other marketing activities.
- Monitored customer feedback and provided timely responses to address any issues or concerns.
Sales Supervisor
Delonghi Kenwood
Moscow
04.2014 - 05.2015
- Established clear expectations for quality control processes among staff members.
- Utilized CRM software systems to track customer interactions.
- Conducted weekly performance reviews with the sales team to ensure goals were being met.
- Oversaw hiring process for new personnel within the department.
- Created monthly reports on regional sales performance and presented to upper management.
- Developed incentive programs for top performing sales representatives.
Sales Associate
Philips Electronics
Saint Petersburg
10.2012 - 01.2014
- Demonstrated product features and benefits for customers' needs.
- Assisted customers with product selection, sizing and styling.
- Handled customer complaints in a professional manner.
- Restocked shelves as needed to ensure sufficient inventory levels.
- Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
Sales Associate
Dyson
Moscow
09.2010 - 09.2012
- Processed returns, exchanges, and refunds in accordance with company policies.
- Demonstrated product features and benefits for customers' needs.
- Developed promotional strategies to increase sales volume.
- Assisted customers with product selection, sizing and styling.
Education
Master of Science - Business Management
Saint Petersburg Electrotechnical University 'LETI
05-2010
Skills
- Competitor Analysis
- Sales Pipeline Management
- Customer Segmentation
- Data-driven decision-making
- Marketing automation
- Creative Direction
Affiliations
- Basketball
- Swimming
- Traveling
Accomplishments
- Dyson best salesman 2011
- Philips Saeco best sales numbers in 2013
- Member of Avito millioner`s club 2016\2017\2018\2019
Languages
English
Professional
Russian
Native/ Bilingual
French
Limited
Timeline
Head of Sales & Marketing
Click.ru
09.2021 - Current
Advertising Sales Manager
Realweb Digital Agency
09.2019 - 08.2021
Media Sales Representative
Avito
05.2015 - 08.2019
Sales Supervisor
Delonghi Kenwood
04.2014 - 05.2015
Sales Associate
Philips Electronics
10.2012 - 01.2014
Sales Associate
Dyson
09.2010 - 09.2012
Master of Science - Business Management
Saint Petersburg Electrotechnical University 'LETI