Alena Jain
Elon,NC
Overview
2
2
years of professional experience
Work History
Intern - Brand
Edelman
06.2023 - 07.2023
- Managed Taco Bell & PepsiCo: Assisted in the end-to-end digital launch of campaigns where efforts included an extensive influencer outreach. Efforts included onboarding and assisting ~300 micro-influencers, approving their content, and helping them in going live, thereby, creating buzz around the campaign
- Prepared media coverage grids (online and print) to understand AVE, PR Value, and Total Reach and prepared coverage impact reports for clients demonstrating scale of work done
- Contributed to brainstorming sessions and prepared ideation decks for 3 brands (Doritos, Lays, Kurkure) and their campaigns
- Prepared creative decks that exemplified PR strategies, tactics, amplifications, and insights for 4 brands covered under PepsiCo Beverages portfolio.
Account Executive
Live Oak Communications - Elon University
08.2023 - Current
- Worked with the Account team for clients in the area and assisted in brainstorming sessions, social media campaigns, client relations. Research and strategy, digital marketing, public relations, and social media
Editor
The Edge Magazine
01.2022 - 05.2022
- Edited and provided feedback for in-house fashion and lifestyle magazine articles covering lifestyle, fashion, and travel. Organized published content and contributed to online content creation for the Spring Edition.
Intern
Wildlife Conservation Trust
05.2021 - 06.2021
- Collaborated with the President/CEO on monthly magazine content focused on human-wildlife interface and conservation. Provided weekly reports to the web content editor, conducting research on conservation, forest ecology, and law enforcement.
Education
Bachelor of Arts - Strategic Communications
Elon University
Elon, NC05.2024
Skills
- Technology: Adobe Creative Suite - InDesign, Premiere, Photoshop, PremierePro
- Social Media: Instagram, Facebook, Twitter
Leadership
Founder & President, ElonSurtal - Elon University’s Indian Dance Organization; Fall 2020 - Present
- Designed and created the organization's official brand identity using Adobe Indesign, and wrote its mission statement
- Led overall print and digital marketing efforts, created promotional material specializing in Instagram content
- Engaged with up to 500 students and collaborated with faculty to host large-scale events including dance recitals
Student member, MultiFaith Strategic Planning Committee; Fall 2021 - Fall 2022
- Invited by the dean of students at Elon University to serve on a committee to assess and analyze diversity on campus
- Prepared an in-depth preliminary report of findings gathered to be shared with the Dean and the Provost
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Spanish
Limited Working
Italian
Elementary
Timeline
Account Executive
Live Oak Communications - Elon University
08.2023 - Current
Intern - Brand
Edelman
06.2023 - 07.2023
Editor
The Edge Magazine
01.2022 - 05.2022
Intern
Wildlife Conservation Trust
05.2021 - 06.2021
Bachelor of Arts - Strategic Communications
Elon University