Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic
Alen Jakupovic

Alen Jakupovic

Phoenix,AZ

Summary

Dynamic detail-oriented leader with proven expertise in stakeholder engagement and market analysis, honed at GreenLight Solutions and Clarivate. Excelled in elevating brand recognition, fostering strategic partnerships, and driving significant revenue growth. Skilled in social media marketing and developing impactful training curricula, achieving robust organizational advancements and client satisfaction. Recognized for focus on optimizing processes and supporting team objectives.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Engagement Lead

GreenLight Solutions
11.2021 - Current

In an educational/consultative non-profit of approximately 70, manage a team of 7 with the Executive Director with monthly 1-hour meetings, events, frequent resource management, and ad-hoc training as needed, to increase brand recognition, raise funds, create and strengthen partnerships, advocate for sustainability, and enhance the experience gained of student members.

  • Fostered relationships with 10+ sustainability-minded businesses to increase brand recognition, quantity of “Project Partners”, coordinate mutual projects, and contribute to a more sustainable society; examples include Green Living Magazine, Leslie’s Pool Supplies, and Little Cholla of Culdesac.
  • Presented GreenLight Solutions at 10+ public and private Phoenix events, at least once per quarter, to gain new partnerships and members; several of these events had greater than 10k attendees; examples include Mesa Marathon, M3F, and Little Cholla at Culdesac.
  • Taught approximately 20 engineering students from the King Abdullah University of Science and Technology the GreenLight Guidelines to enable a project with Alarivean, a Scottsdale company creating an innovative solution to detoxifying large water bodies, resulting in an increase of GreenLight partners and 3 new innovations.
  • Enhanced member engagement and created guidance toward common goals via monthly meetings, group and individual action items, post-meeting minutes, plans for future events, feedback of past events/meetings, and more.
  • Supported market growth by utilizing a data tool to identify and target potentially relevant businesses for outreach and expansion efforts, resulting in a robust set of contacts in a short amount of time.
  • Strengthened the confidence and preparedness of members presenting GreenLight at public events by creating easy-to-use digital and physical support materials and “what-to-know” communications prior to the events.
  • Improved the effectiveness of lead and regular members by facilitating ad-hoc training sessions supplemented by presentation materials and usable resources.
  • Developed and implemented comprehensive recruitment strategies and onboarding processes, successfully attracting and integrating approximately 8 new members into the organization within 1 year.
  • Developed KPIs such as “social media posts created”, “events attended”, “amount fundraised”, and “‘GreenLight Glow’ members attained” to track performance.
  • Co-developed comprehensive internal operations guidelines documents to standardize processes, improve team efficiency, and ensure consistent adherence to best practices across the organization.

Product Sales Manager, Brand IP

Clarivate
03.2022 - 11.2023

Responsible for creating/maintaining relationships with clients via providing a SaaS trademark research tool; managed a book of business of $1.8M in annual revenue, ~200 clients across the US but primarily the midwest.

  • Orchestrated deeply explorative meetings 1-3x weekly to understand stakeholder priorities, aligning between 1-6 solutions to client needs within budgetary and time constraints.
  • Managed the full sales cycle from prospecting to closure.
  • Curated agendas carefully to ensure collaborative meetings and strong representation of Clarivate, contributing to improved overall communication and effectiveness.
  • Maintained sustained engagement and relationships with clients and prospects via regular contact and follow-through.
  • Negotiated 4-5 page pricing and contract terms, effectively balancing responsible business margin requirements and client needs.
  • Successfully prospected and secured meetings with senior leaders and strategic partners, fostering valuable relationships to advance organizational goals.
  • Crafted weekly forecast spreadsheets to model closure rate, quantity, and dollar value, resulting in more accurate sales pipelines and improved reporting to senior leadership.
  • Successfully presented cutting-edge AI-based technology to approximately 15 IP industry leaders, several of them being within Fortune 500 companies and leading law firms.
  • Trained and onboarded approximately 2 new Product Sales Managers with on-the-job shadowing and self-made resources, resulting in their being prepared for their responsibilities.
  • Initiated the development of a “Clarivate Welcome Kit” to help a sales team of 100+ individuals effectively demonstrate the value of the organization’s new structure to the global business community.

Training Lead

GreenLight Solutions
02.2021 - 11.2021
  • Improved the effectiveness of lead and regular members by facilitating ad-hoc training sessions supplemented by presentation materials and usable resources.
  • Developed a promotional items guidance document to organize the potentials for promotional item purchases, balancing sustainability desires and financial practicalities, and making more strategic a previously impromptu process.
  • Created an evidence-based 3-stage social media best practices and outreach training curriculum, complemented with resources and a two-way communication platform, to enhance the quality and effectiveness of members’ social media marketing, public speaking, and outreach.
  • Created training resources for leadership roles within the organization to enhance member effectiveness.
  • Supported the development of the committee structure and procedures by co-creating various leadership roles, including Internal Communications Lead, Committee Lead, Engagement Lead, Events Lead, Secretary, and Membership Lead.

Education

Bachelor of Science - Sustainability

Arizona State University
Tempe, AZ
05.2015

Skills

  • Social Media Marketing
  • Knowledge of AZ Water Policy
  • Client Engagement
  • Stakeholder Engagement
  • Training
  • Curricula and Resource Development
  • Presenting and Public Speaking
  • Contracts
  • Market Analysis
  • Data Analysis
  • Metric/KPI Development
  • Process and Policy Development

Certification

  • Sustainability Analyst Fundamentals Certification from the ASU College of Global Futures

Additional Information

  • Wrote article "Letter: Climate change not a liberal-only cause" for Arizona Republic in 2017, demonstrating desire to pursue bi-partisan solutions to sustainability issues; link: www.azcentral.com/story/opinion/letters/2017/05/05/letter-climate-change-not-liberal-only-cause/311266001/.

Timeline

Product Sales Manager, Brand IP

Clarivate
03.2022 - 11.2023

Engagement Lead

GreenLight Solutions
11.2021 - Current

Training Lead

GreenLight Solutions
02.2021 - 11.2021

Bachelor of Science - Sustainability

Arizona State University
Alen Jakupovic