Hi, I’m
Alesha Faulkner
La Vergne,TN
Summary
Dedicated Social media content creator and specialist with experience in driving audience engagement and account growth using multi-platform approaches and initiatives. Capitalizes on current trends and monitors insights to drive brand awareness. Skillfully coordinates and executes campaigns, updates, and content monitoring across TikTok, Instagram, and Facebook. Brings fresh and interesting content with creativity and adaptable voice based on target audiences, platforms, and campaign goals.
Overview
11
years of professional experience
Work History
KING'S DREAM BUSINESS CONSULTING, LLCSeattle, WA
SOCIAL MEDIA MANAGER
05.2023 - Current
Job overview
- Enhanced brand awareness by creating engaging and shareable social media content.
- Increased audience engagement through the development of tailored content for each platform.
- Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates.
- Crafted compelling copy for various platforms to drive user interest and interaction.
- Implemented targeted paid promotions to reach new audiences and increase post visibility.
- Analyzed performance metrics to adjust strategies and optimize content for maximum impact.
- Managed social media accounts, ensuring timely responses to comments and messages from the community.
- Utilized visual storytelling techniques, incorporating eye-catching images and videos into posts for higher engagement rates.
- Leveraged industry trends and news to create relevant and timely posts that increased audience interest.
- Conducted hashtag research to improve post visibility on various platforms, driving organic follower growth.
- Maintained a consistent brand voice across all platforms, building credibility among users and increasing overall trust in the company''s online presence.
- Generated leads by crafting enticing calls-to-action within social media captions and linked content pieces.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
- Created a monthly editorial calendar outlining planned content themes, allowing for strategic alignment between posting schedules and marketing goals.
- Managed content across multiple platforms for widest audience reach.
- Prepared regular reports on social media performance, presenting data-driven insights to stakeholders for informed decisionmaking.
- Produced original, creative content for promotional advertisements and marketing materials.
- Accomplished multiple tasks within established timeframes.
FAULKNER MEDIA
SOCIAL MEDIA CONTENT CREATOR AND MANAGER
06.2016 - Current
Job overview
- Created and implemented successful campaigns on social media platforms such as Instagram and Facebook for personal brand, Aleshanokeys.
- Create thoughtful, engaging photo and video content and copy for execution of sponsored social media campaigns for national companies and brands Ex. Dollar General, Kroger, Walmart, Sam's Club
- Monitor online trends and insights for future campaign execution and implementation
- Implement social media strategies and tactics to increase engagement across platforms and manage and increase community engagement
- Rollout and monitor social media marketing ads and ensure effective ad placement, targeting, demographic, duration, and outcome
- Use Adobe Creative Suite, Canva, and other applications to create video, photo, infographic, and stop-motion graphics for Aleshanokeys Media and outside clientele
- Create post campaign analytics to provide easy to understand information for brand awareness and campaign success
- Designed and implemented social media strategies to align with business goals.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Increased customer engagement through social media.
ASURION
TECHNOLOGY ANALYST II/PYTHON DEVELOPER
05.2015 - 06.2016
Job overview
- Played an important role in the creation and maintenance of the automated process that the IT team used to migrate and upload data sources to Apache Hadoop, which lead to a decrease in manual scripting efforts of an estimated 80%
- Lead technical analysis on critical enterprise data sources to ensure the prompt and efficient migration of legacy data sources and applications
- Developed automated spreadsheet read and parse programs for the organization to be able to quickly and easily see the progress of the migration of important data sources from on premise data stores to
- Apache Hadoop and Microsoft Azure in Microsoft SQL Server tables
- Pioneered the use of IBM Infosphere to organize company wide data in a structure that is beneficial to the governance and use of data that decreased the ambiguity in the understanding of company wide terms and definitions
- Created efficient hierarchies of organizational data terms and attributes and lead the large scale importation of the organizations data terms and attributes in a company wide "data repository" in the
- IBM Infosphere application
- Lead for IBM Infosphere back end development work and maintenance, which included rolling out the new functionality for an internal data migration and ingestion progress, fixing bugs that were found during data migrations, and enhancing existing functionality for quality and efficiency.
ASURION
QUALITY ASSURANCE ANALYST II TESTER AND LEAD
10.2012 - 05.2015
Job overview
- Oversaw test execution performed by 1 - 6 offshore team members and worked as a coordinator with other teams to remove any roadblocks/hindrances to testing progress that resulted in 99% defect removal ratings and 95% timeline completion for my team overall
- Manual testing of several frontend application in order to stage back end test data using GUI applications and Microsoft sql server Management Studio
- Experience using Microsoft SQL Server Management Studio to write queries to stage, manipulate, and validate test data and test results
- Agile environment experience
- Thorough understanding of backend, database testing including SQL database validation, SFTP validation, etc.
- Writing and approving test cases and test scenarios based on business requirements and technical specifications
- Reporting and/or overseeing testing progress and reporting test status to management and project teams as needed using applications like JIRA to track ticket progress and execution
- Providing estimates for test planning, design, and execution
- Identifying risk levels for proposed software changes and communicating the risks to Business Analysts, Project Managers, and other stakeholders
- Performing smoke, regression, system, functional, and integration testing in the QA environment
- Documenting test results using standard testing suite and defect tracking tools (ex
- Quality Center and JIRA), and tracking reported defects through resolution and closure
- Working closely with project managers, business analysts, development teams, and QA management to accurately report and help resolve software issues
- Demonstrating knowledge of testing strategies, methods, and tools for maximizing efficiency of the testing process
- Recording actual hours worked on various testing tasks and comparing it to estimated hours worked to calculate variance
- Created and maintained a Requirement volatility tracker to show clients the volatility that is created when the business requirements are frequently changed
- Enhanced capacity planning efforts for ETL team to help with client relations in time sensitive situations.
Education
University of North Carolina At CharlotteCharlotte, NC
Master of Science from Applied Economics
06.2012
University of TennesseeKnoxville
Bachelor of Arts from Economics in Economics
08.2010
Skills
- Adobe Creative Suite
- Social Ad Campaigns
- Digital Content Development
- Highly organized and dedicated with positive attitude
- Excellent written and oral interpersonal communication skills and highly motivated, collaborative
- Team player
- Leadership Communications
- Brand Development and Awareness
- Image Sourcing
- Online Presence Monitoring
- Social Media Management
- Increasing Engagement
- Facebook, Instagram, LinkedIn
- Teamwork and Collaboration
- Social Media and Promotions
- Digital Media Advertising
Timeline
SOCIAL MEDIA MANAGER
KING'S DREAM BUSINESS CONSULTING, LLC
05.2023 - Current
SOCIAL MEDIA CONTENT CREATOR AND MANAGER
FAULKNER MEDIA
06.2016 - Current
TECHNOLOGY ANALYST II/PYTHON DEVELOPER
ASURION
05.2015 - 06.2016
QUALITY ASSURANCE ANALYST II TESTER AND LEAD
ASURION
10.2012 - 05.2015
University of North Carolina At Charlotte
Master of Science from Applied Economics
University of Tennessee
Bachelor of Arts from Economics in Economics