Alesha White

Serve as the strategic business partner for luxury salons throughout Northern New England, helping owners strengthen profitability, elevate the client experience, and grow premium haircare businesses through customized business development strategies.

• Partner with salon owners and leadership teams to identify growth opportunities, optimize retail performance, and strengthen long-term business success.
• Deliver immersive luxury brand education that equips salon professionals to create elevated client experiences while increasing product knowledge and brand loyalty.
• Analyze territory performance, market trends, and business opportunities to develop strategic growth plans across a multi-state region.
• Represent Kérastase and Shu Uemura as a trusted brand ambassador, bringing premium experiences to life through education, relationship development, and business partnership.

Led regional brand growth across New England by partnering with luxury salons and distributor partners to strengthen market presence, enhance customer experiences, and expand brand loyalty.

• Developed customized growth strategies that supported salon profitability while reinforcing Moroccanoil’s premium brand positioning.
• Delivered engaging education programs, product launches, and experiential events that inspired stylists and increased brand advocacy.
• Collaborated with cross-functional teams to successfully execute national initiatives through locally tailored strategies that reflected regional market needs.
• Identified emerging market opportunities through performance analysis and industry trends, helping drive sustainable territory growth.

Managed a portfolio of prestige beauty brands across Rhode Island’s leading luxury retailers, serving as the strategic link between corporate brand vision and exceptional in-store execution. Partnered with retail leadership to elevate customer experiences, strengthen brand presence, and drive sustainable business growth across Sephora, Macy’s, Ulta, and military retail accounts.

• Collaborated with store leadership to develop customized business strategies that increased sales performance, enhanced customer engagement, and reinforced luxury brand standards.
• Designed and delivered impactful education and coaching that empowered beauty advisors to confidently represent prestige brands through exceptional service and product expertise.
• Led the execution of product launches, seasonal campaigns, visual merchandising initiatives, and experiential events that created memorable customer experiences while maximizing business results.
• Analyzed business performance, market trends, and key performance indicators to identify opportunities, optimize retail execution, and support continued territory growth.
• Built trusted partnerships with cross-functional stakeholders, creating alignment between corporate objectives, retail operations, and customer experience to consistently exceed brand expectations.

Strengthened Drybar’s luxury brand presence throughout New England by partnering with salon owners, retail leaders, and beauty professionals to create elevated customer experiences that increased brand awareness, strengthened loyalty, and supported business growth across both salon and retail channels.

• Served as a strategic partner to salon owners and key retail accounts, developing customized business strategies that enhanced client experiences, increased retail performance, and reinforced Drybar’s premium brand positioning.
• Delivered engaging education and hands-on coaching that empowered stylists and beauty advisors to confidently deliver the Drybar experience while elevating customer satisfaction and brand advocacy.
• Planned and executed high-impact events, product launches, and experiential activations—including coordinating Drybar founder Ali Webb’s appearance at Sephora Prudential Center—creating memorable luxury brand experiences that increased visibility and consumer engagement.
• Collaborated with cross-functional sales, marketing, and retail partners to successfully launch national initiatives while tailoring execution to local market opportunities and customer needs.
• Cultivated long-term relationships with salon leaders, retail management, and internal stakeholders, serving as a trusted advisor committed to delivering exceptional service, premium experiences, and sustainable business growth.

Elevated GLAMGLOW’s luxury skincare presence throughout New England by creating immersive brand experiences that connected consumers, retail teams, and premium retail partners. Served as the face of the brand, bringing innovative product launches and experiential marketing to life while strengthening customer engagement and brand loyalty.

• Managed a high-volume territory across Sephora, Ulta, and Nordstrom, building strategic partnerships that increased brand visibility and supported continued business growth.
• Planned and executed high-profile brand events, including coordinating Drybar founder Ali Webb’s appearance at Sephora Prudential Center and representing GLAMGLOW on stage at Nordstrom Trend Shows, delivering memorable experiences for hundreds of consumers and industry professionals.
• Delivered engaging education and one-on-one coaching that empowered beauty advisors to confidently communicate brand stories, elevate service, and create meaningful customer connections.
• Partnered with marketing, merchandising, and field leadership to successfully launch national campaigns through localized strategies that reflected each retailer’s unique customer experience.
• Strengthened brand equity by combining education, relationship-building, and experiential storytelling to create premium retail experiences that inspired loyalty and long-term customer engagement.