Alesha White

As a Business Development Manager for two of L’Oréal’s luxury haircare brands, I serve as the strategic partner for salons across the North New England region. I work closely with salon owners, stylists, and teams to drive business growth, elevate client experiences, and bring the brand vision to life.

Key Highlights:

• Cultivate strong relationships with salon partners, helping them grow their business through customized sales strategies and brand education.
• Consistently exceed sales targets through a consultative, relationship-first approach rooted in trust and authenticity.
• Lead training sessions and events that empower stylists with product knowledge and inspire brand advocacy.
• Analyze market trends and identify growth opportunities, ensuring each salon is positioned for long-term success.
• Act as a brand ambassador, bringing energy, professionalism, and passion for beauty, wellness, and personal transformation to every interaction.

My role blends strategy with heart—I get to help beauty professionals thrive while sharing premium products that truly make a difference.

As Regional Brand Manager for Moroccanoil, I was the face of the brand across the New England region, driving sales growth, brand visibility, and deep partnerships with salons and distributors. My role blended creativity, strategy, and education to deliver impactful, on-brand experiences that elevated the client journey from salon chair to retail shelf.

Key Highlights:

• Managed and grew a multi-state territory by building strong, consultative relationships with salon owners, stylists, and distributor partners.
• Led brand training and in-salon education events to ensure consistent messaging, product knowledge, and elevated service experiences.
• Collaborated with internal marketing and sales teams to roll out national campaigns at the regional level with a tailored, local approach.
• Championed new product launches, helping partners implement them successfully and drive incremental revenue.
• Monitored market trends and competitor activity to stay agile and responsive in a fast-paced beauty industry landscape.

This role allowed me to blend my passion for education, relationship-building, and premium beauty with strategic brand growth—creating true value for both clients and the business.

In my role as Retail Account Executive, I oversaw a diverse portfolio of prestige beauty brands across top retailers including Macy’s, Sephora, Ulta, and key military accounts in the Rhode Island market. I served as the link between corporate strategy and in-store execution, ensuring each location embodied the brand’s identity while exceeding sales goals.

Key Highlights:

• Managed day-to-day retail operations across multiple doors, tailoring strategies to meet the unique needs of each retail partner.
• Trained and motivated in-store teams on product knowledge, brand storytelling, and elevated service experiences to drive conversion and loyalty.
• Executed impactful visual merchandising, in-store activations, and event planning to bring the brand to life on the sales floor.
• Analyzed sales trends and KPIs to make data-informed decisions that maximized performance and addressed market needs.
• Built strong partnerships with store management and internal teams to align brand objectives with retail execution.

This role honed my ability to manage multiple stakeholders, lead with purpose, and deliver results in a fast-paced, client-focused retail environment—all while staying deeply connected to my love of beauty and the consumer experience.

As an Account Executive for Drybar, I served as the go-to partner for both retail and salon teams, ensuring seamless execution across multiple channels. I combined sales strategy with brand storytelling to elevate the Drybar experience in stores and salons throughout my territory.

Key Highlights:

• Managed and supported a mix of salon accounts and major retail partners, including Sephora and specialty beauty stores, to drive sales and strengthen brand presence.
• Provided ongoing training, education, and coaching to retail associates and stylists to ensure consistent messaging and high-touch customer experiences.
• Built and nurtured strong relationships with store managers, salon owners, and internal teams to align on sales goals, merchandising standards, and promotional strategies.
• Successfully planned and managed a high-profile in-store appearance by Drybar founder Ali Webb at Sephora Prudential Center in Boston, delivering an exceptional guest experience and boosting brand visibility in a key market.
• Partnered with visual merchandising and marketing teams to execute brand activations that resonated with consumers and elevated in-store storytelling.

This role allowed me to be a true brand ambassador—connecting people to products with confidence and care while thriving in a dynamic, fast-paced beauty environment.

As an Account Executive for GLAMGLOW, I brought the brand’s bold, results-driven skincare to life across top retail partners with a focus on education, storytelling, and experiential selling. I acted as the face of the brand in-store, building strong relationships and driving business through immersive events and high-energy brand moments.

Key Highlights:

• Managed a territory of high-volume retail accounts, including Sephora, Ulta, and Nordstrom, with a focus on growing brand awareness and exceeding sales goals.
• Led training sessions and one-on-one education to empower beauty advisors with the tools and confidence to drive customer engagement and loyalty.
• Represented GLAMGLOW at Nordstrom Trend Shows, delivering high-impact, on-stage brand presentations to hundreds of beauty enthusiasts and VIP clients.
• Developed localized strategies for merchandising, events, and seasonal campaigns to create standout in-store experiences.
• Partnered with internal marketing and field teams to roll out national launches and special promotions tailored to individual retail environments.

This role allowed me to combine my passion for skincare with a love of performance, people, and purpose—bringing the GLAMGLOW glow to life everywhere I went.