Alesha Younkin
Eagle Mountain
Summary
Senior Global Product Manager with extensive experience in hard goods and software product development, product management, marketing, and project management. Proven results in bringing hundreds of consumer products to market from ideation to worldwide launch, working with teams throughout the world. Skilled in simultaneously managing multiple projects, product lines and project coordination across all levels of the organization Strengths include organization of ideas, projects and information Excellent presentation, oral and written communication skills Highly experienced in utilizing Microsoft Suite
Product management professional with track record of driving successful product initiatives and optimizing product performance. Adept at collaborating with cross-functional teams and focusing on achieving impactful results. Known for adaptability and reliability in dynamic environments, with skills in market research, strategic planning, and project management.
Overview
14
14
years of professional experience
Work History
Product Manager, Protection
Zagg
01.2022 - 01.2025
- Responsible for monitoring and ensuring proper execution of all the activities: from ideation, design, and development - to launching product in the market and end of life
- Identify new product and market opportunities to expand growth and revenue
- Vet new product ideas for feasibility, end user experience and target margins
- Extensive research of sales data analysis for presentation and line direction recommendation
- Closely measure product’s development and adjust forecast based on the feedback
- Communicate knowledge of product's structure, features, and applications to effectively work with other teams
- (engineers, marketing, ID, finance, vendor, etc)
- Effectively present for product approvals to stakeholders through a gate process
Digital Content Product Manager, Silhouette Store
Silhouette.America
01.2021 - 01.2022
- Responsible for overseeing the development, launch, and management of digital products
- Identified processes to make submission and back-end performance more efficient
- Conducted market research and analysis to identify customer needs and trends
- Developed and maintained a product roadmap and backlog
- Analyzed product metrics and data to measure success and identify areas for improvement
- Managed relationships with external partners and vendors
- Stayed up-to-date with industry trends and emerging technologies
- Communicated product updates and progress to stakeholders and leadership teams
- Pioneered innovative strategies to increase customer engagement and retention
Senior Global Product Manager, New Ventures
Cricut, Inc.
01.2015 - 01.2020
- Within this small innovation driven department, we thrived on pushing outside of the box
- New is not “the norm” and delighting our consumers with products they could never have imagined was the goal
- Define gaps and new opportunities for new product innovation that exceed consumer expectations
- Worked closely with interdepartmental teams to identify opportunities for improvement within current user experience
- Along with product engineers, new product ideas were vetted for feasibility, end user experience and margin accountability
- Extensive research of sales data analysis for presentation and line direction recommendation
Senior Global Product Manager, Consumables
Cricut, Inc.
01.2015 - 01.2020
- With a small, global team, introduced hundreds of iron-on, sublimation, paper, sublimation bases and advanced materials including licensed brands such as Disney and Marvel
- Significantly increased consumables revenue each year, ranging from 100%+ annual growth to substantial double-digit growth from 2017- 2020
- Developed, launched and managed multiple product lines within the Cricut Materials portfolio
- Exclusive launch of Infusible Ink – 16M sold in the first 6 months
- Worked with suppliers throughout the world to develop improved core product materials with better margins than previous products
- Wrote and executed in-depth market research surveys to glean consumer insights, identify consumer pain points and understand market perception of Cricut materials
- Utilized survey data to strengthen product lines and increase consumer loyalty
- Collaborated with key account teams to create optimal products and product mix for specific retailers
Senior Global Product Manager, Licensed Digital Content
Cricut, Inc.
01.2015 - 01.2020
- Responsible for managing licensed relationships and communications with potential new and existing partners
- Created project goals and success markers, determine how success will be measured and tracked
- Ensured the project remains on time and on budget and while managing development process with designers
- Established and maintained relationships with licensors
- Collaborated with creative team to curate and direct art, upholding trend and brand integrity
- Submitted online product approvals, monthly forecasting and quarterly reporting for licensors and stakeholders
- Developed project scopes and objectives, involving all relevant stakeholders and ensuring technical/resource feasibility
- Conducted extensive market, trend and competitor research by attending focus groups, store visits, online research and closely monitoring social media
Senior Product Manager
Die Cuts With a View
01.2014 - 01.2015
- With a small, global team, introduced new paper product lines to the market
- Significantly increased paper line revenue YOY
- Working directly with retail buyers, defined product mix according to their specific end user purchasing behaviors
- Responsible for the development of product from cradle to grave for Walmart (US and international) and Michaels
- Attend buyer meetings and presentations
- Building and maintaining Excel workbooks to manage product lifecycle, analysis and performance
- Conduct extensive market, trend and competitor research by attending focus groups, trade/gift shows, international and domestic marketplace travel, monitoring industry
- Develop and manage product timelines; from strategy and launch to end of life
- Communicate with China and domestic based offices and suppliers
- Work directly with suppliers to obtain quotes and other relevant information
- Develop and maintain product specifications and supplier compliance documentation
- Manage, train and support direct reports
Senior Product Development Specialist
Stampin’ Up
01.2011 - 01.2014
- Owned product strategy and implementation of catalog product launches
- Followed market and upcoming trends that translated into usable and purposeful content for the end user
- Provide input and concept development on innovative, out of the box ideas
- Responsible for the development of product from concept to end of life
- Building and maintaining Excel workbooks to manage product lifecycle, analysis and performance
- Conduct extensive market, trend and competitor research by attending trade/gift/fashion shows and trend seminars, analyzing web based research engines (WGSN, Mudpie, Trend Curve), international and domestic marketplace travel, monitoring the industry
- Develop and manage product timelines; from strategy and launch to end of life
- Communicate with China and domestic based offices and suppliers
- Work directly with suppliers to obtain quotes and other relevant information
- Provide information necessary to assist in forecasting
- Develop and maintain product specifications and supplier compliance documentation
- Proofing of publications to be sure that product is appropriately represented
- Represent product development on cross-functional teams such as innovation and new product lines
- Knowledge of Agile/Lean/Scrum practices in the workplace
Education
2 Years Attendance -
College of the Redwoods
Eureka, CAHighschool Diploma -
Azusa High School
Azusa, CASkills
- KPI tracking
- Project planning
- Product strategy
- Product lifecycle management
- Data-driven decision making
- Product vision and strategy
- User story creation
- Data analytics
- Research and trend analysis
- Pricing strategy
Accomplishments
- Achieved $16MM revenue within the first six months of the Infusible Ink product line by completing the strategized program launch with accuracy and efficiency.
Timeline
Product Manager, Protection
Zagg
01.2022 - 01.2025
Digital Content Product Manager, Silhouette Store
Silhouette.America
01.2021 - 01.2022
Senior Global Product Manager, New Ventures
Cricut, Inc.
01.2015 - 01.2020
Senior Global Product Manager, Consumables
Cricut, Inc.
01.2015 - 01.2020
Senior Global Product Manager, Licensed Digital Content
Cricut, Inc.
01.2015 - 01.2020
Senior Product Manager
Die Cuts With a View
01.2014 - 01.2015
Senior Product Development Specialist
Stampin’ Up
01.2011 - 01.2014
Highschool Diploma -
Azusa High School
2 Years Attendance -
College of the Redwoods
Similar Profiles
Stephanie BatesStephanie Bates
Market Sales Manager at ZAGGMarket Sales Manager at ZAGG
Anahi DeganteAnahi Degante
Invisible Shield at ZaggInvisible Shield at Zagg
Elmer AsencioElmer Asencio
Market Sales Manager at ZAGGMarket Sales Manager at ZAGG
Abbigail StarkAbbigail Stark
Clinical Instructor at Mountainland Technical CollegeClinical Instructor at Mountainland Technical College
Cameron WarnerCameron Warner
Journeyman Electrician at Ibew Local 354, International Brotherhood Of Electrical WorkersJourneyman Electrician at Ibew Local 354, International Brotherhood Of Electrical Workers