ALESSANDRA LIPPOLIS
New York City,USA
Summary
Brand Experience and Creative Operations leader with 10+ years of experience shaping customer journeys across luxury and global consumer brands. Known for translating brand strategy into cohesive, human-centered experiences that drive engagement, revenue, and long-term loyalty. Adept at partnering cross functionally across marketing, retail, design, and leadership to deliver scalable solutions rooted in meaning, craft, and business impact. Recognized for fostering collaboration between design, marketing, and retail teams to create memorable client experiences grounded in authenticity, beauty, and harmony.
Overview
12
12
years of professional experience
Work History
Senior Visual Merchandising Manager
Falconeri, ONIVERSE
01.2023 - Current
- Led U.S. brand experience strategy across physical retail, ensuring alignment between global vision and local customer behavior, resulting in a +10% conversion rate increase and +30% revenue growth
- Designed and executed seasonal experiential concepts across windows and interiors, balancing emotional storytelling with commercial performance while reducing production costs by 50%
- Developed partnerships with luxury and lifestyle brands to create co-branded activations that expanded reach and increased brand awareness by 15%
- Collaborated cross-functionally with marketing, retail operations, and global teams to deliver a consistent, elevated customer journey across all touchpoints
- Built and delivered training programs to empower store teams to execute brand standards with confidence, consistency, and ownership
Visual Merchandising Manager
Intimissimi and Calzedonia, ONIVERSE
01.2020 - 01.2023
- Oversaw U.S. brand experience and visual execution across multiple brands, translating global strategy into locally resonant customer experiences, driving a +6.5 point increase in CR
- Designed modular fixtures, signage, and display systems to adapt to diverse markets while maintaining brand coherence, contributing to +4.7 point increase in UPT
- Led national training initiatives to ensure consistent execution and operational efficiency across all U.S. locations, resulting in a 15% improvement in team retention
Visual Merchandiser and Graphic Designer
Intimissimi, ONIVERSE
01.2019 - 01.2020
- Founded and led the U.S. Visual & Graphic Department, establishing standards, workflows, and governance from the ground up
- Partnered closely with marketing and communications to localize global campaigns into compelling, customer-centric experiences
- Directed the launch of 64 new store openings, managing timelines, vendors, budgets, and cross-functional alignment to deliver on-brand environments at scale
- Designed and facilitated training programs to build internal capability and long-term brand stewardship across teams
Assistant Store Manager, 5th Avenue Flagship
Intimissimi, ONIVERSE
01.2018 - 01.2019
- Managed daily operations with a strong focus on service quality, CX, and visual excellence, all while consistently achieving monthly budgets and exceeding personal sales target
- Trained and coached teams on product knowledge, selling techniques, and operational best practices, developing their skills, enabling career growth, and promoting top performers into new roles
Visual Merchandiser, 5th Avenue Flagship
Hennes & Mauritz
01.2014 - 01.2018
- Collaborated on the installation of high-profile designer collaborations displays (Alexander Wang, Balmain, Kenzo, and Erdem), supporting in-store and off-site setups
- Executed visual floor plans, combining brand consistency, stock availability and commercial results
Education
B.B.A - Fashion Merchandising & Marketing, Minor in International Business
Berkeley College
New York, NY01.2016
Skills
- Customer Experience & Journey Mapping
- Corporate & Global Visual Merchandising Strategy
- Creative Direction & Project Management
- Team Leadership & Cross-Functional Collaboration
- Budget Management & Vendor Negotiation
- Brand Expression & Storytelling
Accomplishments
- Adobe Creative Suite
- Microsoft Office 365
- Trello
LANGUAGES
English - Native speaker
Italian - Native speaker
Portuguese - Intermediate
Timeline
Senior Visual Merchandising Manager
Falconeri, ONIVERSE
01.2023 - Current
Visual Merchandising Manager
Intimissimi and Calzedonia, ONIVERSE
01.2020 - 01.2023
Visual Merchandiser and Graphic Designer
Intimissimi, ONIVERSE
01.2019 - 01.2020
Assistant Store Manager, 5th Avenue Flagship
Intimissimi, ONIVERSE
01.2018 - 01.2019
Visual Merchandiser, 5th Avenue Flagship
Hennes & Mauritz
01.2014 - 01.2018
B.B.A - Fashion Merchandising & Marketing, Minor in International Business
Berkeley College