Aleta Delaplane
Writer, Content Developer, Account Manager
Sebring,OH
Summary
Aspiring author and former corporate communication director and consultant to Fortune 500 companies and major universities, skilled in transforming complex information into engaging narratives. Proven ability as a researcher and storytelling. Expert at developing business, managing projects, fostering strong relationships, developing and executing marketing and communication programs. I create and deliver compelling content that informs and inspires.
Overview
34
34
years of professional experience
Work History
Author
Self Employed Writer
08.2017 - Current
- Writing a book about camels, translating complex scientific content and concepts into engaging prose about people, camels, and history into engaging storytelling.
- Conducting primary research by interviewing scientists, researchers, and camel owners and promoters all over the world.
- Maintaining professional relationships with camel experts and scientists who provide valuable advice during the writing process.
- Enhancing manuscript quality through meticulous editing, proofreading, and revising for clarity and readability.
- Conducting extensive and onsite, immersive primary research internationally to enrich the authenticity and depth, providing a more immersive experience for readers.
- Expanded professional training and ability by obtaining a master's degree in science writing from John's Hopkins University.
Writer and Marketing Consultant
Biological Scientist Entrepreneurs
12.2012 - 01.2017
- Developed comprehensive marketing plans for scientists who were bringing a product of their research to market.
- Developed and presented content and graphic ideas for client and teams.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content for TedX presentations, investor proposals, advertising, marketing materials, and websites.
Director Communication and Marketing
Virginia Tech University
05.2010 - 01.2012
- Led team of writers, graphic designers, and vendors to develop marketing and communication strategies, content, displays, online content, and events for two of Virginia Tech's major scientific research institutes.
- Liaised with national and international news media, television reporters, and journal editors to place stories about research and findings.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
Writer Consultant/Managing Director
SYNAPSE LLC
01.1992 - 09.2010
- Founding Director of boutique, 11-employee communication and human resource strategy firm that served Fortune 500 firms globally.
- Primary business developer and communication strategist, and creative content developer, working directly with senior executives of companies including Time Warner, Bank One, CVS, Avon, Polo Ralph Lauren, Disney and Princeton University.
- Developed comprehensive communication programs that translated complex concepts, influenced behavior, and changed the organizational culture of 20,000 to 200,000 employee groups. Authored paperback book with print runs totally more than 1,000,000 copies.
- Facilitated focus groups and client brainstorming sessions, developed training programs, and developed highly sensitive personalized communication for top executives in multiple languages.
- Developed and presented creative approaches including cartoons, swag, and leather-bound brochures.
- Developed and maintained strong client relationships, ensuring high levels of satisfaction and repeat business.
Education
Bachelor of Science - Consumer Science
University of California, Davis
Davis, CA 05.2001 -
Master of Science - Consumer Science
Arizona State University
Tempe, AZ 05.2001 -
Master of Science - Science Writing
Johns Hopkins University
Baltimore, MD08-2020
Skills
Write copy that informs, inspires, and influences
Create understanding
Transform complex information
Research proficiency
Proofreading
Storytelling
Business development
Account management
Project management
Timeline
Author
Self Employed Writer
08.2017 - Current
Writer and Marketing Consultant
Biological Scientist Entrepreneurs
12.2012 - 01.2017
Director Communication and Marketing
Virginia Tech University
05.2010 - 01.2012
Bachelor of Science - Consumer Science
University of California, Davis
05.2001 -
Master of Science - Consumer Science
Arizona State University
05.2001 -
Writer Consultant/Managing Director
SYNAPSE LLC
01.1992 - 09.2010
Master of Science - Science Writing
Johns Hopkins University