Aleta Ogle
Sterrett,AL
Summary
Digital Marketing Specialist with a background in healthcare management, now specializing in digital marketing for small businesses. Experienced in developing and executing data-driven marketing campaigns, social media management, email marketing, and SEO strategies. Passionate about leveraging digital platforms to drive brand awareness and customer engagement. Proven healthcare leader with expertise in strategic quality initiatives, patient care, and team leadership.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Freelance Digital Marketing Specialist
Self-Employed
01.2024 - Current
- Provide digital marketing services for small businesses, focusing on SEO, social media management, and content creation
- Develop and execute paid advertising campaigns across platforms like Google Ads and Facebook Ads, improving lead generation by 30%
- Design and implement email marketing campaigns, achieving a 20% increase in open rates and a 15% rise in click-through rates
- Produce SEO-optimized content for client websites and blogs, contributing to a 25% increase in organic traffic
- Use data analytics to assess marketing performance, delivering actionable insights to optimize campaign strategies.
Eating Disorder and Mental Health Registered Nurse
Magnolia Creek Treatment Center
10.2020 - Current
- Delivered specialized nursing care to women and teens with eating disorders, collaborating with a multidisciplinary team to implement individualized treatment plans
- Provided crisis management, vital sign monitoring, and medication administration, supporting patient recovery.
Strategic Clinical Quality Manager
Fresenius Medical Care - Southeast Region
12.2016 - Current
- Spearheaded the implementation of quality improvement programs across multiple facilities, focusing on patient care and safety
- Led cross-functional teams to improve clinical outcomes and operational efficiencies, working closely with clinical leaders and staff
- Directed the adoption of evidence-based practices to standardize care and drive higher patient satisfaction.
Oncology Certified Registered Nurse Manager
The Kirklin Clinic at UAB
06.2012 - 12.2016
- Managed clinic operations, ensuring high-quality care for oncology patients while maintaining compliance with oncology protocols
- Supervised staff, coordinated care with oncologists, and managed budgets to support the delivery of care.
Education
Bachelor of Science in Nursing -
St. Petersburg College
01.2016
Associate of Science in Nursing -
St. Petersburg College
01.2009
Skills
- Google Business Suite
- KPI Management
- Google Adwords
- Social Media Marketing
- Search Engine Optimization (SEO)
- Relationship Building
Additional Information
Available for remote and in-person work opportunities., Open to freelance projects and part-time roles in digital marketing.
Keyskills
Digital Marketing Campaigns, Social Media Management, SEO/SEM Optimization, Email Marketing & Automation, Copywriting & Content Creation, Google Analytics & Reporting, Paid Advertising (Google Ads, Facebook Ads), CRM Tools & Marketing Automation, Data Analytics & Campaign Performance Tracking, Content Management Systems (CMS), Strategic Planning & Execution, Clinical Quality Improvement, Multidisciplinary Team Leadership, Patient Engagement & Satisfaction, Regulatory Compliance, Staff Development & Mentorship
Certification
- Registered Nurse License (MSL RN) - Alabama Board of Nursing.
- First Aid/CPR/AED Certification - American Red Cross.
References
References available upon request.
Timeline
Freelance Digital Marketing Specialist
Self-Employed
01.2024 - Current
Eating Disorder and Mental Health Registered Nurse
Magnolia Creek Treatment Center
10.2020 - Current
Strategic Clinical Quality Manager
Fresenius Medical Care - Southeast Region
12.2016 - Current
Oncology Certified Registered Nurse Manager
The Kirklin Clinic at UAB
06.2012 - 12.2016
Bachelor of Science in Nursing -
St. Petersburg College
Associate of Science in Nursing -
St. Petersburg College