Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic

Alex Bates

Peterborough,NH

Summary

Forward-thinking Vice President with proven record of accomplishment over a 20-year career. Driven and ambitious executive dedicated to continuous results through business improvement, focused on driving revenue, while streamlining business operations. Enthusiastic and eager to contribute to companies' success through hard work, determination and excellent understanding of business priorities. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Vice President

Island Hospitality
06.2015 - Current
  • Responsible for all operations, sales and marketing for up to 22 Hilton, Marriott and Hyatt branded hotels in the Northeast (Including NY, MA, NH, PA, CT and ME). Total asset value of $1 billion and annual income of $180 million.
  • Seamlessly transitioned 9 hotels from Colwen Hotel Management to Island Hospitality in 2015.
  • Involved with due diligence, purchasing & divesture of assets, including sale and transfer of 11 hotels to Highgate Hotels in 2021.
  • Plan, budget and oversee renovations and capital projects for all assets.
  • Act as liaison between Management Company and ownership; publicly traded companies, REIT’s and individual owners. Act as liaison between Management Company and franchisees (Marriott, Hilton & Hyatt).
  • Hotels consistently outperform the competitive set in most metrics; revenue, market share, brand performance (Quality Assurance and Guest Satisfaction).
  • Consistently rank as top VP in company.
  • Increased revenues steadily post pandemic, with portfolio revenues currently exceeding 2019 actuals by 14%. Increased GOP & flow during same period, delivering increased profit margins during high inflationary period.

Regional Manager/Area GM

Colwen Hotel Management
03.2010 - 06.2015
  • Responsible for the operations of all properties in Keene, including the Marriott Courtyard, Holiday Inn Express, the Lane Hotel and the construction of two more properties in the market.
  • Oversaw the construction of the Marriott Courtyard, which went on to be in Marriott’s highest zone for guest satisfaction from opening & consistently lead the competitive set in all metrics.
  • Oversaw the purchase, closure, renovation and re-opening of the Lane Hotel, a boutique hotel and subsequent conversion to Small Luxury hotels/Clarion? And finally, to a Marriott Fairfield Inn.
  • Involved in Due Diligence, purchase and transition of the Holiday Inn Express.
  • Worked on plans for two additional properties, including a hotel and a retail property.
  • Responsible for formulating all budgets, business plans, Sales & Marketing, revenue management, costs, guest satisfaction, contracting, Human Resources, loss prevention & reporting.
  • Acted as liaison between ownership and franchisees, Including Marriott, IHG (InterContinental Hotel Group), CHOICE Hotels and Historic Hotels of America.
  • Through a strong focus in guest service, all hotels ran above brand standards for guest satisfaction; the Courtyard ranked number 9 out of 829 Marriott Courtyards.
  • Participated in local groups and associations, such as the New Hampshire Lodging & Restaurant Association, local Chambers of Commerce & Keene downtown group.

General Manager/Director of Sales

Saunders Hotel Group
02.2004 - 03.2009
  • Promoted from DOS of Comfort Inn & Suites Boston airport to GM of Residence Inn Merrimack.
  • Oversaw $4 million property improvement plan/renovation to meet Marriott requirements.
  • Directly involved in the group’s expansion from two to nine hotels: as a member of ‘due diligence team’ on purchases and renovations.
  • Traveled to and consulted for properties within the group to trouble-shoot and problem solve.
  • Responsible for formulating budgets, overseeing Sales & Marketing, revenue, costs, contracting, Human Resources, weekly & monthly reporting.
  • Increased sales by over 30%, generating highest revenues for hotel in its 20-year history; consistently led competitive set with strong RevPAR index numbers (average of over 140%).
  • Through strong focus in guest service, took hotel out of Marriott’s ‘Red zone’ (at time of purchase), to ‘Green’ zone.
  • Established environmental initiatives to minimize detrimental effects on environment.
  • Proactively reduced costs in response to poor economic conditions, while maintaining excellent service and employee morale.
  • From 2008, acted as Director of Sales in addition to GM responsibilities.

Director of Sales & Marketing

Saunders Hotel Group
01.2000 - 02.2004
  • Opening DOS for the company’s first ‘new build’ and first franchised hotel.
  • Hotel received the ‘Gold Award’ from Choice Hotels several years in a row.
  • Generated and maintained revenues of over $5 million a year.
  • Sole person in the sales office, handled all activities of the department.
  • Negotiated with airline crews, including their unions and signed over four carriers, including Continental Airlines and US Airways.
  • Several crews signed immediately following the 9/11 attacks which ensured the hotels success during an economic downturn.
  • Oversaw all Revenue Management aspects of the hotel.
  • Established relationships with third-party Internet companies and maintained inventories & rates.
  • Hired and trained replacement DOS.

Education

Bachelor of Arts - Business Administration / HND

Nottingham Trent University
Nottingham, England

Bachelor of Arts - Business Administration

Nottingham Trent University
Nottingham, England

Skills

  • Hiring and developing top talent
  • Team Builder
  • Results driven
  • Asset Management
  • Performance Metrics Analysis
  • Financial Management
  • Analytical skills
  • Business & succession planning
  • Budgeting
  • Dynamic fast paced leader
  • new buzz word, not silos

Certification

Certified CPR and First Aid, Serve Safe Manager, Certified Pool Operator CPO.

Additional Information

  • Chairman of the Board for New Hampshire Lodging and Restaurant Association. Participated on the board and executive board for 8 years.
  • Founding Member of "Let it Shine Inc" a 501-C3 non-profit formed to saved & oversee the Keene, NH Pumpkin Festival; a Guiness book world record breaking event.
  • Founding Member of the Revere Beach Travel & Tourism Council (Revere, MA).
  • Helped form curriculum and appeared as guest speaker at North Shore Community College (Danvers, MA).


Timeline

Vice President

Island Hospitality
06.2015 - Current

Regional Manager/Area GM

Colwen Hotel Management
03.2010 - 06.2015

General Manager/Director of Sales

Saunders Hotel Group
02.2004 - 03.2009

Director of Sales & Marketing

Saunders Hotel Group
01.2000 - 02.2004

Bachelor of Arts - Business Administration

Nottingham Trent University

Bachelor of Arts - Business Administration / HND

Nottingham Trent University

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Alex Bates