Alex Borgstrom
Brooklyn,NY
Summary
Dynamic communications professional with 15 years of experience driving engagement through innovative content strategies. Achievements include a 484% increase in web leads and award-winning projects that elevated brand visibility in technology, finance, and consumer sectors.
Overview
18
18
years of professional experience
Work History
Marketing Writer
CBIZ/Marcum LLP
01.2018 - Current
- Writing, researching, proofing, and editing, and ideating thought leadership, eBooks, case studies, marketing copy, advertisements, video scripts, proposal content, social media posts, webpages, and award submissions for technology, AI, construction, and food and beverage teams
- Developing and executing integrated marketing campaigns, including bespoke content development designed to meet the needs of partners, business development teams, technical specialists, and practice leaders
- Emphasizing cross-practical collaboration to elevate and expand the scope of marketing initiatives, content programs, and placement opportunities
- Working with partners, managing directors, senior managers, and other thought leaders to conceive, write, and place articles with leading outlets including Forbes, Construction Business Owner, Surety Bond Quarterly, as well as small industry publications covering technology and consumer and industrial products, among others
- Managing production and submission processes to meet deadlines
- Conducting interviews with subject matter experts to craft collateral for a variety of high-priority and special projects including business strategy, change management, and more
- Navigating complex interorganizational interests to align on common ground and shared goals, easing concerns over the ownership of topics shared by departments with overlapping responsibilities
Communications Consultant
Self Employed
01.2009 - Current
- Assisting financial services, education, publishing, e-commerce, technology, political, and entertainment clients by conceiving, crafting and managing the publication of advertisements, websites, articles, social media posts, videos, and other forms of collateral for regional, national, and global audiences
- Leading UX/UI strategy for self-directed and AI-assisted investment products, as well as lending and credit payment options integrated at the point-of-sale with major retailers like BestBuy, Macy's, Home Depot and many others
- Collaborating across teams using CMS systems: Figma, Contentful, WordPress, and others
Content Strategist Writer
Simpson Thacher & Bartlett LLP
01.2017 - 12.2017
- Creating, updating, and editing content focusing on legal experience relating to private equity projects involving everything from REITs to capital markets transactions
- Producing internal and external content for marketing and public relations purposes
- Generating thought leadership talking points as well as writing speeches supporting recruiting and governance initiatives
- Leading a website optimization program
- Managing the workflow of a team of in-house content creators
- Designing best practices related to content production and dissemination
- Working with outside vendors to update firm-wide marketing collateral
Marketing Writer
Ropes & Gray LLP
12.2014 - 12.2017
- Contributing to the creation of creative content across all practice areas and sub-groups, including litigation, corporate, intellectual property, finance, and real estate
- Writing, editing, and updating materials for inclusion in pitches for new and prospective clients
- Developing executive summaries for pitches and RFPs, responding to requests from partners to create cover letters that differentiate the firm
- Writing and editing internal and external communications, including pitch books, biographies, case summaries, white papers, web content, press submissions, marketing collateral, and internal reports
- Creating and editing client-facing copy designed to supplement existing relationships, establish new relationships, communicate value and brand messaging through advertisements, B2B proposals (solicited and unsolicited), and materials for print and web
- Reviewing and revising hundreds of pages of proposal material, improving readability and accuracy while enhancing the marketing potential of content and identifying information to represent graphically
- Collaborating with partners, counsel, associates, and other marketing professionals to ensure that all content produced in-house reflected firm style, consistency with existing materials, and effectively communicated information essential to the audience
- Conducting interviews and fashioning award-winning submissions and nominations materials detailing legal successes
- Drafting and publishing internal communications concerning awards, rulings, new hires, and community service initiatives, among others
- Collaborating with practice group leaders to create new content, engaging prospects seeking assessments and assistance with compliance, healthcare, private equity, wealth management, and real estate services
Editor
Euromoney/Institutional Investor
08.2013 - 12.2014
- Researching, collecting, and fact checking information, via in-person and phone interviews, concerning the rulings, mannerisms, and eccentricities of federal circuit judges, as well as legal work relating to the Life Sciences
- Writing profiles of magistrates and federal judges for the launch of a Benchmark Litigation product
- Leading, as editor, the production of an annual publication covering the exploits of law firms involved in the Life Sciences industry
Education
Bachelor of Arts -
The New School
Skills
- Edited and managed the publication of content earning an 484% increase in web leads
- UX architecture and copywriting for large financial firm's leading wealth management and payment products
- "Highly Commended" by 2021 Gartner Communications Awards for projects for a professional services firm
- Content design and execution for the launch of services, products, websites, and more
- Led content development for advisory firm's highest performing and most active practices, including AI, technology services, and construction
Timeline
Marketing Writer
CBIZ/Marcum LLP
01.2018 - Current
Content Strategist Writer
Simpson Thacher & Bartlett LLP
01.2017 - 12.2017
Marketing Writer
Ropes & Gray LLP
12.2014 - 12.2017
Editor
Euromoney/Institutional Investor
08.2013 - 12.2014
Communications Consultant
Self Employed
01.2009 - Current
Bachelor of Arts -
The New School