Alex Cancio

Content Creator & Social Media Specialist,

• Created and implemented tailored social media content strategies for indie and mainstream artists and brands enhancing their digital presence and growing their fanbases by 20% on average.
• Developed viral content and fan engagement posts, leading to organic growth and increased visibility for multiple independent artists.
• Managed cross-platform campaigns and partnered with influencers to amplify content reach, resulting in higher engagement rates and improved brand recognition.
• Built relationships with press, media outlets, and influencers to ensure coverage and promotion of artist projects.

Worked with Red Bull Racing, Mercedes, Ferrari, McLaren, Alpine, Aston Martin, Walmart, American Express, Lacoste, Stella Artois, Google Pixel, Mas+ By Messi, Cadillac, Celsius, Total Wine, Capital 1, La Croix, Bacardi, White Claw, and more.

• Planned and executed large-scale brand events, including product launches and sports-related marketing activations, driving foot traffic by 30%.
• Managed large event budgets, negotiated with vendors, and ensured on-time delivery of all event components.
• Secured contacts with vendors, cultivated relationships with promoters, booking agents, sponsors, and media outlets, in order to maximize exposure for each tour stop.
• Led post-event analysis to measure impact and ROI, contributing to a 20% increase in brand engagement across social channels.
  Collaborated with cross-functional teams to ensure events aligned with Messi's brand strategy and global marketing objectives.
• Spearheaded numerous successful brand activation campaigns that significantly enhanced brand visibility for clients.
• Conceptualized and executed innovative marketing tactics, reaching a wide audience.
• Maintained detailed records of all expenses related to touring events and submitted reports accordingly.

• Previously managed digital marketing campaigns for DJ Khaled's We The Best Music artists, including DJ Khaled and roster artists such as Ace Hood, and Nino Brown. This resulted in a 25% increase in social media engagement and a 15% growth in followers on Instagram, Twitter, and YouTube.
• Coordinated with label executives and artist managers to develop digital strategies for album releases, tours, and music videos, increasing stream counts by 20% within the first two weeks of launch.
• Led paid advertising campaigns on Facebook, Instagram, and YouTube, generating a 4x return on ad spend (ROAS) for promotional campaigns.
• Created and curated engaging content, including behind-the-scenes footage, promotional graphics, and artist updates, leading to a 10% increase in fan engagement and higher video views.
• Worked to coordinate digital rollouts for new releases, including playlist pitching and influencer partnerships, which led to increased playlist placements and audience growth for We The Best Music Artist Roster.

• Spearheaded Wyclef Jean's global social media strategy across multiple platforms, achieving a 30% increase in follower growth and a 15% increase in monthly engagement.
• Developed and executed marketing campaigns for new music releases, live performances, and collaborations, resulting in a 40% increase in streaming numbers during campaign periods.
• Designed and executed targeted social media advertising campaigns, optimizing for audience reach, engagement, and conversion to increase brand awareness.
• Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
• Built network of media outlets, social media influencers, including celebrities, bloggers, sponsors, and companies to increase brand exposure.
• Produced blog posts, pay-per-click ads, and supported SEO initiatives to improve content, keywords, and branding to further marketing endeavors.