Summary
Overview
Work History
Education
Timeline
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Alex Chang

Los Angeles,CA

Summary

Experienced partnerships and marketing leader, skilled in executing high-impact programs across Disney Studios and Disney Theatrical Group. Proven track record in building trusted brand relationships and delivering integrated marketing campaigns. Expert in navigating complex campaigns to support creative goals, and drive business growth.

Overview

9
9
years of professional experience

Work History

Manager - Marketing Partnership Sales, Digital & Synergy

Disney Studios
Burbank, CA
01.2022 - Current
  • Own end-to-end strategy, pitching, negotiation, and execution of integrated brand partnerships supporting theatrical and Disney+ releases across Walt Disney Studios Animation, Pixar, Disney Live Action, Lucasfilm, Marvel, and 20th Century Studios, delivering $12M+ in partner-funded marketing value.
  • Lead sponsorship strategy and execution for live experiences, events and franchise activations, partnering cross-functionally across Studios, Disney Experiences, Consumer Products, and D23 stakeholders to deliver integrated, sponsor-ready programs.
  • Act as the primary point of contact for brand partners, ensuring clear communication, alignment and delivery of high-quality co-branded campaigns.
  • Manage and mentor a team of two direct reports and oversee multiple external agencies, ensuring executional excellence, on-time delivery, and alignment against business objectives.
  • Develop success metrics, post-campaign reporting, and partner recaps to evaluate performance, optimize future programs, and strengthen long-term partner relationships.
  • Regularly present partnership strategies, performance results, and revenue opportunities to senior leadership and studio marketing teams.

Marketing Coordinator - Domestic Touring

Disney Theatrical Productions
New York, NY
03.2019 - 12.2021
  • Project-managed multi-channel marketing campaigns (outdoor, print, and digital) for national touring productions including The Lion King, Aladdin, and Frozen, supporting live, ticketed entertainment experiences across multiple U.S. markets.
  • Developed and executed market-specific media plans to maximize advertising value and optimize spending based on local audience dynamics and tour performance.
  • Partnered closely with production management to monitor ticket performance and provide regular financial updates, aligning marketing efforts with touring operations and real-time results.

Ad Sales Coordinator

NBCUniversal
New York, NY
09.2018 - 12.2018
  • Supported digital ad campaigns by compiling trafficking data, performance screenshots, and client-facing reporting materials.
  • Improved sales planning efficiency by developing customized product decks, reducing media sheet preparation time by 15%.
  • Closed $45K in ad sales revenue by proactively reactivating a prior agency relationship, supporting the broader sales team goals.

Marketing and Media Coordinator

AKA NYC
New York, NY
01.2017 - 09.2018
  • Developed strategic brand and media partnerships aligned to Broadway productions, collaborating with clients, vendors, and internal teams to support campaign goals.
  • Negotiated incremental media for clients by strengthening vendor relationships and optimizing media buys across print and digital channels.
  • Contributed to new business efforts, serving as a key liaison on the pitch team securing agency accounts for Harry Potter and the Cursed Child, &Juliet, Titanic the Musical, and Maybe Happy Ending.

Education

B. A. - Marketing

New York University
New York City
05-2017

Timeline

Manager - Marketing Partnership Sales, Digital & Synergy

Disney Studios
01.2022 - Current

Marketing Coordinator - Domestic Touring

Disney Theatrical Productions
03.2019 - 12.2021

Ad Sales Coordinator

NBCUniversal
09.2018 - 12.2018

Marketing and Media Coordinator

AKA NYC
01.2017 - 09.2018

B. A. - Marketing

New York University
Alex Chang