Experienced partnerships and marketing leader, skilled in executing high-impact programs across Disney Studios and Disney Theatrical Group. Proven track record in building trusted brand relationships and delivering integrated marketing campaigns. Expert in navigating complex campaigns to support creative goals, and drive business growth.
Overview
9
9
years of professional experience
Work History
Manager - Marketing Partnership Sales, Digital & Synergy
Disney Studios
Burbank, CA
01.2022 - Current
Own end-to-end strategy, pitching, negotiation, and execution of integrated brand partnerships supporting theatrical and Disney+ releases across Walt Disney Studios Animation, Pixar, Disney Live Action, Lucasfilm, Marvel, and 20th Century Studios, delivering $12M+ in partner-funded marketing value.
Lead sponsorship strategy and execution for live experiences, events and franchise activations, partnering cross-functionally across Studios, Disney Experiences, Consumer Products, and D23 stakeholders to deliver integrated, sponsor-ready programs.
Act as the primary point of contact for brand partners, ensuring clear communication, alignment and delivery of high-quality co-branded campaigns.
Manage and mentor a team of two direct reports and oversee multiple external agencies, ensuring executional excellence, on-time delivery, and alignment against business objectives.
Develop success metrics, post-campaign reporting, and partner recaps to evaluate performance, optimize future programs, and strengthen long-term partner relationships.
Regularly present partnership strategies, performance results, and revenue opportunities to senior leadership and studio marketing teams.
Marketing Coordinator - Domestic Touring
Disney Theatrical Productions
New York, NY
03.2019 - 12.2021
Project-managed multi-channel marketing campaigns (outdoor, print, and digital) for national touring productions including The Lion King, Aladdin, and Frozen, supporting live, ticketed entertainment experiences across multiple U.S. markets.
Developed and executed market-specific media plans to maximize advertising value and optimize spending based on local audience dynamics and tour performance.
Partnered closely with production management to monitor ticket performance and provide regular financial updates, aligning marketing efforts with touring operations and real-time results.
Ad Sales Coordinator
NBCUniversal
New York, NY
09.2018 - 12.2018
Supported digital ad campaigns by compiling trafficking data, performance screenshots, and client-facing reporting materials.
Improved sales planning efficiency by developing customized product decks, reducing media sheet preparation time by 15%.
Closed $45K in ad sales revenue by proactively reactivating a prior agency relationship, supporting the broader sales team goals.
Marketing and Media Coordinator
AKA NYC
New York, NY
01.2017 - 09.2018
Developed strategic brand and media partnerships aligned to Broadway productions, collaborating with clients, vendors, and internal teams to support campaign goals.
Negotiated incremental media for clients by strengthening vendor relationships and optimizing media buys across print and digital channels.
Contributed to new business efforts, serving as a key liaison on the pitch team securing agency accounts for Harry Potter and the Cursed Child, &Juliet, Titanic the Musical, and Maybe Happy Ending.
Education
B. A. - Marketing
New York University
New York City
05-2017
Timeline
Manager - Marketing Partnership Sales, Digital & Synergy
<ul><li>Manage three separate teams for which their scope includes middle office support for the client relations community including known population remediations, complex reporting as well as a business manager team executing on efficiencies and development opportunities (eleven individuals both domestic and overseas contingent workers). 13 years of Institutional Relationship experience, 7 of those involving people management</li><li>Currently own and assist with facilitating the client relation pieces of various Management Action Plans (MAP) and internal audits within Revenue Credit Account (RCA) and Service Level Agreement (SLA) areas</li><li>In February 2024 released the first Salesforce Intake system at TIAA after five years of development and advocacy. This build has been noted as the blue print for all future case management intake systems within Salesforce at TIAA providing efficiency and ease for the user while reducing risk for the company</li><li>Worked on advancements and efficiencies within the Service Level Agreement process including salesforce automation. Implemented continuous improvement projects which reduced specific quarterly reporting tasks from days to minutes as well as the inception of a single budget code to pull penalties from rather than dozens of different budget codes</li><li>Through partnership with operations, updated the standard operating procedures for Client Service Managers concerning non bulk Lost Earning Calculations in 2021 to be submitted primary through plan focus unless through special exception. This reduced volumes for my team around lost earning calculations by 22% compared to the year prior while providing a more seamless and straight through process for the external clients</li><li>Continue working through obstacles, avoid duplication of efforts between client relations and other support team within different departments while creating synergy towards “working as one”</li><li>Advanced public speaking skills presenting both in person and virtually to groups as small as senior leadership to hundreds of employees on various forums</li></ul> at TIAA<ul><li>Manage three separate teams for which their scope includes middle office support for the client relations community including known population remediations, complex reporting as well as a business manager team executing on efficiencies and development opportunities (eleven individuals both domestic and overseas contingent workers). 13 years of Institutional Relationship experience, 7 of those involving people management</li><li>Currently own and assist with facilitating the client relation pieces of various Management Action Plans (MAP) and internal audits within Revenue Credit Account (RCA) and Service Level Agreement (SLA) areas</li><li>In February 2024 released the first Salesforce Intake system at TIAA after five years of development and advocacy. This build has been noted as the blue print for all future case management intake systems within Salesforce at TIAA providing efficiency and ease for the user while reducing risk for the company</li><li>Worked on advancements and efficiencies within the Service Level Agreement process including salesforce automation. Implemented continuous improvement projects which reduced specific quarterly reporting tasks from days to minutes as well as the inception of a single budget code to pull penalties from rather than dozens of different budget codes</li><li>Through partnership with operations, updated the standard operating procedures for Client Service Managers concerning non bulk Lost Earning Calculations in 2021 to be submitted primary through plan focus unless through special exception. This reduced volumes for my team around lost earning calculations by 22% compared to the year prior while providing a more seamless and straight through process for the external clients</li><li>Continue working through obstacles, avoid duplication of efforts between client relations and other support team within different departments while creating synergy towards “working as one”</li><li>Advanced public speaking skills presenting both in person and virtually to groups as small as senior leadership to hundreds of employees on various forums</li></ul> at TIAA