Alex Cohen
Los Angeles,CA
Summary
Dynamic and results-driven Ecommerce professional with over a decade of experience in digital marketing, online sales, and team leadership. Proven track record of driving revenue growth and optimizing online performance through innovative strategies. Adept at managing cross-functional teams, negotiating with retail and wholesale partners, and leveraging data analytics to enhance marketing efforts. Bilingual in English and French, with exceptional organizational and customer service skills.
Overview
13
13
years of professional experience
Work History
Ecommerce Manager
Flame King
04.2023 - Current
- Spearheaded digital advertising campaigns on Google PPC and Google PMax, Facebook & Instagram ads, TikTok, and Walmart, achieving an exceptional ROAS
- Owning all customer acquisition for E-Commerce, including acquisition budget
- Owning the Shopify website from backend to front end, UX, designs, newsletter and email retention
- Owning marketplaces including Home Depot, Walmart, Wayfair and Lowe's, from listing the products to advertising them and make them perform leading to significant revenue growth
- Developed and implemented strategies to optimize online sales performance, leveraging data analysis to enhance customer acquisition and retention
- Identified new marketing opportunities via promotions and programs through market and competitive analysis
- Implemented effective weekly and monthly emails campaigns resulting in sales growth and new client acquisition
- Conducted in-depth market research to stay ahead of industry trends, ensuring the company remained competitive in a dynamic market
- Collaborated with cross-functional teams to ensure cohesive brand messaging and optimal user experience across all digital platforms
- Regularly reported on performance metrics and provided actionable insights to senior management to drive business decisions
- Led initiatives to improve site functionality and user experience, resulting in higher conversion rates and customer satisfaction.
Ecommerce Manager
Shosho
01.2013 - 01.2023
- Oversaw B2C and B2B sales channels through multiple platforms such as: Fashiongo, LAshowroom, Fair, Amazon Seller Central, Shopify Website, maintaining strong relationships with key partners
- Supervised a team of 8, continuously evolving site functionality, UX, content, and strategy
- Led product strategy, fashion trends forecasting, and innovation, driving exceptional annual sales growth year over year
- Managed product development, from design creation to audience targeting, and negotiated with wholesale and retail channels
- Implemented effective digital marketing campaigns using SEO, SEM, CRM, Google PMax and PPC, Instagram & Facebook Ads, and Klaviyo email campaigns
- Conducted performance analysis and reporting to the CEO, optimizing marketing and sales tactics.
Executive Assistant/Office Manager
YMI
01.2011 - 01.2013
- Enhanced sales and online presence through strategic use of Amazon and Etsy
- Maintained client relationships and expanded retail accounts, contributing to business growth
- Represented the company at major fashion shows, increasing brand visibility and market reach
- Managed social media marketing efforts, boosting engagement and customer acquisition.
Education
Bachelor of Arts - Sales And Marketing Education
CSUN
Northridge, CA05.2012
Skills
- E-commerce Platforms
- Product Management
- Search Engine Optimization
- Conversion Rate Optimization
- Online Advertising
- Data Analytics
- Marketing Strategy Development
- Brand-building strategies
- Digital Sales
- Advertising Campaigns
- Website optimization
- Google Analytics
- Sales strategy development
Timeline
Ecommerce Manager
Flame King
04.2023 - Current
Ecommerce Manager
Shosho
01.2013 - 01.2023
Executive Assistant/Office Manager
YMI
01.2011 - 01.2013
Bachelor of Arts - Sales And Marketing Education
CSUN