Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Awards
Projects
Affiliations
Certification
Timeline
Generic

Alex Deguzman

Union City,CA

Summary

Skilled Graphic Artist specializing in Multimedia. Highly artistic, always on-task and fluent in creating Brand Strategies. Consistently creates skilled, creative and brand-specific designs.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Lead Designer

Allure Labs
10.2022 - Current
  • Enhanced user experience by creating intuitive interfaces and seamless navigation elements.
  • Collaborated with cross-functional teams for effective product development and design consistency.
  • Streamlined design processes, resulting in increased efficiency and improved project outcomes.
  • Developed creative concepts to elevate brand identity and improve overall visual appeal.
  • Managed junior designers, providing guidance and mentorship for professional growth.
  • Optimized design workflows to ensure timely delivery of high-quality assets.
  • Led brainstorming sessions for conceptualizing innovative designs and captivating visuals.
  • Implemented A/B testing to identify optimal design solutions driving higher conversion rates.
  • Adapted existing designs for localization, catering to diverse global audiences while maintaining brand integrity.
  • Stayed current on industry trends, applying best practices in both UI/UX design methodologies.
  • Used Creative Cloud to create images and layouts.

Senior Brand Designer

Abbey Whole Home
08.2020 - 08.2022
  • Created packaging, various digital media such as video and print media for marketing throughout social channels
  • Created A/B Tests to further navigate the correct target audiences for various products of flooring
  • Edited and managed content to produce 6-12 pieces of social media content daily
  • Worked with team members to deliver projects in a timely role, created KPIs for stakeholders
  • Developed training material for further education for the company.

Visual Designer

Soltech
11.2019 - 11.2020
  • Designed 3D Models and lighting designs for Architecture Firms to review
  • Created the Brand Guide for Soltech LLC
  • Designed marketing Assets, Videos and Print work for brochures, presentations and conventions
  • Wordpress managing, editing and creating pages for blogs on websites
  • Collaborated with developers to ensure seamless implementation of visual design elements, resulting in a cohesive final product.
  • Created eye-catching print collateral including brochures, banners, and promotional materials for various events and trade shows.
  • Redesigned website layout, improving overall aesthetics and user navigation, leading to increased conversions and customer satisfaction.
  • Presented design concepts to clients, incorporating feedback into final deliverables for optimal results.
  • Generated innovative ideas for interactive experiences that aligned with client objectives while pushing creative boundaries.
  • Played a pivotal role in increasing overall brand recognition with the creation of visually striking marketing materials that effectively communicated key messages to target audiences.
  • Worked with Marketing Manager to develop creative new content for Social Media platforms.

Coding Support Trainer

Wix.com
11.2017 - 11.2019
  • Enhanced employee performance by designing and delivering targeted training programs.
  • Supported new hires through comprehensive onboarding processes, resulting in quicker acclimation to company culture and expectations.
  • Collaborated with management to identify skill gaps and develop customized training solutions.
  • Improved overall team efficiency by implementing innovative training methods tailored to individual learning styles.

Jr. Designer

Good Food Guys
07.2015 - 11.2017
  • Developed and edited packaging, signage, collateral, email, website, print and digital advertising, and promotional materials
  • Produce final print and digital artwork, ensuring all creative material is optimized and provided in the correct format for production
  • Maintain absolute accuracy and attention to detail throughout the creative and production process
  • Ensure that all aspects of creative (visual and written) are appropriate, accurate, meet brand objectives, and adhere to a cohesive brand identity and voice
  • Regularly review creative executions online and in-store to drive improvements and ensure campaign cohesion
  • Update and maintain an organized asset management system for photography and graphic design files
  • Direct and generate content creation for social, website, and other media
  • Keep up with the latest hospitality industry trends
  • Stay current with design, photography, and print production techniques, proposing new technologies and sharing this knowledge with the team.

Design Associate

Minted.com
01.2014 - 01.2017
  • Fulfill Minted customer orders meeting both productivity and quality expectations
  • Modify designs based on instructions provided by the customer
  • Create original artwork for customers
  • Proofread customer designs and correct where necessary
  • Prepare and color-correct photos for optimal printing quality
  • Create print-ready files
  • Correspond with customers regarding their orders
  • Review the work of fellow designers to assess the quality of design and accuracy of edits before sending a digital proof to the customer
  • Work collaboratively with all teams to ensure we deliver outstanding service to our customers.

Digital Content Media Creator

Academy of Sciences
01.2012 - 01.2016
  • Worked with the Marketing Team to develop Digital Content for Social Platforms
  • Provided metrics through social media to use informed decisions for future campaigns.

Education

Certification - Digital Marketing

Cornell University
Ithaca, NY
01.2022

Bachelor of Science - Advertising

The Art Institutes of California - San Francisco
San Francisco, CA
01.2016

Skills

  • Art Direction
  • Creative Cloud
  • Videography
  • Photography
  • Illustration
  • Production Planning
  • Figma
  • A/B Testing
  • Blender
  • Cinema 4D
  • Dialux
  • AGI32
  • Logo Design
  • Advertising Understanding
  • Branding Strategies
  • Project Coordination
  • Website Graphics
  • Adobe Creative Suite

Accomplishments

JSPA Nationals 3rd Place National Winner - Editorial Cartooning

Awards

JSPA 2006, Editorial Cartooning, 2nd Place

Projects

Wix.com - Velo, Assisted with the implementation of the coding interface used in Wix.com's Velo platform. ROBOTSLAB - School Campaign, Developed, Storyboarded a commercial campaign for ROBOTSLAB for people to use STEM kits from ROBOTSLAB Nationally. Mountain Dew - Blue Label Gallery, Amsterdam, Created artwork for Amersterdam's Blue Label Gallery in Amsterdam Snapchat - California Academy of Sciences, Geofilter, Designed the snapchat filter The Academy uses today. Immigration Legal Resource Center - Mural, Assisted in the Mural design currently in San Francisco's offices.

Affiliations

  • Created a Hip Hop Summit

Certification

Google Analytics 4 Certification


Timeline

Lead Designer

Allure Labs
10.2022 - Current

Senior Brand Designer

Abbey Whole Home
08.2020 - 08.2022

Visual Designer

Soltech
11.2019 - 11.2020

Coding Support Trainer

Wix.com
11.2017 - 11.2019

Jr. Designer

Good Food Guys
07.2015 - 11.2017

Design Associate

Minted.com
01.2014 - 01.2017

Digital Content Media Creator

Academy of Sciences
01.2012 - 01.2016

Certification - Digital Marketing

Cornell University

Bachelor of Science - Advertising

The Art Institutes of California - San Francisco

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Alex Deguzman