ALEX DESIRE
Summary
Developed key strategic skills in fast-paced business environment, with focus on market analysis and client relationship management. Excelled in identifying growth opportunities and implementing effective strategies to drive business expansion. Seeking to transition into new field, leveraging these transferable skills to create impactful results.
Overview
4
4
years of professional experience
Work History
Business Development & Product Strategy Specialist
Thurl Roots
01.2022 - 11.2024
- Identified growth opportunities through market research and competitive analysis, driving a 20% increase in market share and expanding customer acquisition.
- Cultivated partnerships with suppliers and stakeholders, optimizing supply chain processes and aligning product development with market demands.
- Executed targeted campaigns across digital platforms, using data-driven insights to refine strategies, enhance customer retention, and boost brand loyalty.
- Led cross-functional collaboration to streamline operations, reduce costs, and improve product launch efficiency.
Digital Marketer Internship
POGO
08.2023 - 08.2024
- Identified growth opportunities by analyzing digital performance trends, resulting in a 25.3% increase in audience engagement and significantly enhancing brand visibility.
- Optimized POGO’s online presence through comprehensive audits and advanced SEO strategies, driving a 39.7% increase in organic traffic and attracting strategic partnerships.
- Spearheaded A/B testing initiatives for email campaigns, achieving a 44.5% improvement in open rates and a 29.8% increase in client conversion metrics.
- Drove a monthly follower growth rate of 11.9% and engagement rates exceeding 10.4% across social platforms, building a loyal and active digital community aligned with business objectives
Football Operations Shadowship
NFL Headquarters
07.2022 - 07.2023
- Shadowed Roman Oben (Vice President of Football Operations) and other key role members to gain insights into NFL football operations' strategic and operational aspects
- Observed in high-level meetings, gaining exposure to executive decision-making processes
- Gained experience in the coordination of football operations and communications, supporting daily activities and special projects
- Conducted research and analysis to gain insights into strategic initiatives
- Developed an understanding of the complexities and demands of managing football operations at the professional level
Assistant Director of Operations & Facilities
Towson Athletics
01.2021 - 07.2022
- Coordinated the execution of 5 successful summer football camps with over 200 participants, ensuring smooth logistics and high participant satisfaction.
Organized travel arrangements for 10+ team events, reducing travel delays by 30% through improved scheduling and planning.
Provided administrative support for 15+ team meetings and events, streamlining processes and reducing planning time by 20%.
Worked 800+ internship hours, supporting day-to-day operations and improving overall efficiency across football program functions.
Education
Master of Science - Communication Management
Towson University
Baltimore, MD05-2024
Bachelor of Science - Kinesiology
Towson University
Baltimore, MD05-2022
Skills
- Key account management
- Business analysis
- Social media marketing
- CRM management
- Competitive analysis
- Client acquisition
- Proposal writing
- Cross-functional team leadership
- Project management
- Data analysis
Timeline
Digital Marketer Internship
POGO
08.2023 - 08.2024
Football Operations Shadowship
NFL Headquarters
07.2022 - 07.2023
Business Development & Product Strategy Specialist
Thurl Roots
01.2022 - 11.2024
Assistant Director of Operations & Facilities
Towson Athletics
01.2021 - 07.2022
Master of Science - Communication Management
Towson University
Bachelor of Science - Kinesiology
Towson University
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