Alex Esteves
Charlotte,NC
Summary
Cultural analyst and psychology professional with a background in behavioral research, pattern analysis, and insight-driven strategy. Experienced in translating cultural signals, language shifts, and platform dynamics into business-relevant insights across wellness, creator, and digital ecosystems. Skilled in secondary research, synthesis, and POV development, with hands-on experience using data and GenAI tools to accelerate insight generation. Brings a systems-level mindset shaped by leadership and operations experience in fast-paced environments.
Overview
1
1
Certification
Work History
Experienced Supervisor / Driver
Pepsi Bottling Ventures
- Led daily operations within a high-volume, time-sensitive logistics system, balancing efficiency, compliance, and human behavior
- Identified recurring performance patterns and behavioral bottlenecks, contributing to workflow optimization
- Managed real-world decision-making under constraint, ambiguity, and shifting priorities
- Collaborated across functions to resolve operational challenges and maintain service standards
- Developed a systems-level understanding of incentives, compliance, and performance behavior
Education
Bachelor of Science - Psychology
South College
Skills
- Cultural & Behavioral Analysis
- Trend Mapping & Signal Detection
- Secondary Research & Media Scans
- Insight Synthesis & POV Development
- Audience & Identity Analysis
- Platform & Algorithmic Dynamics
- Competitive & Category Analysis
- Strategic Storytelling & Deck Building
- Qualitative Research Frameworks
- GenAI-Assisted Research (ChatGPT, Claude, Gemini)
Certification
Google Data Analytics Professional Certificate
Timeline
Experienced Supervisor / Driver
Pepsi Bottling Ventures
Bachelor of Science - Psychology
South College