Marketing -SEMrush/Google Analytics/Facebook Ad Campaign/Snapchat Ads/Canva
Affiliations
TCNJ Dean's List- Made TCNJ Dean's List (achieving over 3.5 GPA)
Sigma Alpha Epsilon- Member of the Sigma Alpha Epsilon Fraternity
TCNJ Entrepreneurship Club- Business idea development
B+ Foundation- Helped funraise money for kids with cancer through on-campus events
Saturdays in Motion (YMCA)- Worked with special needs children involving recreational sports/activities
Projects
SEO Optimization Project
Designed and created a working fitness Shopify store from scratch.
Evaluated and chose keywords based on search intent and performed website SEO audits to evaluate traffic results.
Developed and implemented SEO strategies like blogposts to improve the website's rankings for Google search engine results.
'Management Consultancy' Project (Panera)
Interviewed employees and identified the issues, problems, and challenges that were impeding organizational performance.
Generated ways the organization could improve their current problems.
Business Plan Project
Developed a feasible business plan and translated it into a comprehensive report, incorporating essential analyses.
Produced a balance sheet, statement of cash flows, cost of goods, wages, and income statement for the business in accordance with a pre-established budget.