ALEX FRANK

Hired to supervise Product Marketing team members and interns for product launches, conducting market research for white space opportunities, and to understand the competitive landscape to develop strategies for company advancement. Designed and formatted client presentations, pricing tactics, and go-to-market strategies for content creation, while managing multiple projects simultaneously to meet deadlines.

• Spearheaded end-to-end marketing campaigns, from conception to completion, boosting brand visibility and market share resulting in 12% revenue increase for 2023
• Executed over 20 launches in collaboration with brands like Disney, Home Depot, and Clorox, successfully assessing trends and overseeing product development through full lifecycles
• Directed Product Marketing team and interns, ensuring project milestones were achieved from Q1 to Q4.

Contracted to guide the execution, event planning, and fan engagement for the World Baseball Classic, operating as a liaison among internal teams to cross-functionally meet audience development goals. Examined project data reports to identify analytical trends and recommend solutions, influencing project roadmaps based on insights, data, and metrics across the sports landscape.

• Devised comprehensive ticketing and event promotions with Global Marketing, leading to 15% enhancement in attendance for World Baseball Classic
• Implemented promos, static banners, and hype spots, expanding engagement among baseball fans across broadcasts and paid media platforms
• Crafted brand storytelling initiatives in conjunction with Fanatics & Nike partnerships, resulting in over $1,000,000 of sold-out inventory for merchandise and apparel.

Onboarded to monitor creation of product documentation and facilitation of event planning with B2B companies for product launches. Operated Adobe Acrobat and Workfront to proofread grammar for attention-to-detail approach in brochures and advance spec sheets, evaluated website performance to assist in the implementation of SEO tactics and communicate collaboratively across teams for project finalization.

• Optimized website pages with advanced SEO strategies, increasing consumer pay-per-click (PPC) rate by 5% quarterly
• Steered partnerships with B2B companies, editing documentation and organizing events for webinars, tradeshows, and product launches.

Employed to generate and nurture marketing qualified leads (MQL’s), convey features and uses of company technology to corporate brands, and engage clients through HubSpot CRM. Attended and networked at tradeshows and partnered with outside agencies for press releases and product announcements.

• Built out marketing programs and email campaigns on HubSpot CRM, advancing Marketing Qualified Leads (MQLs) by 25% from 2020 to 2021
• Conducted technology and SaaS program demonstrations to clients, springboarding appeal of several industry verticals such as Healthcare, Education and Law Enforcement.

• Produced informative blog posts for client websites, delivering insights on medical services to educate patients
• Conferred with doctors to determine best techniques to handle marketing for their practices, effectively becoming primary service provider

• Strategically employed Google Ads to drive web traffic to company Shopify store, compiling over $30,000 in consumer e-commerce purchases for 2018
• Organized fundraising events in collaboration with representatives from various non-profit organizations, enabling the employment of adults with disabilities