Results-driven marketing professional transitioning from marketing to event management, leveraging expertise in brand storytelling, audience engagement, and campaign execution to drive impactful strategies and contribute to company growth.
Transitioned to short-term teaching position upon moving from East Brunswick to Seaside Heights, NJ
· Implemented as a certified substitute teacher throughout New Jersey schools for grades Pre-K – 1st grade
· Conceptualized and developed multi-channel marketing campaigns, leveraging data-driven insights and creative strategies to enhance brand visibility, resulting in a revenue increase for 2023
· Managed and executed 15 product launches, conducting market research and trend analysis to drive consumer engagement and oversee product lifestyles from conception
· Facilitated cross-functional collaboration among Product Marketing, Creative and Customer Service teams, streamlining workflows and ensuring 100% on-time project completion to meet critical deadlines
· Devised comprehensive ticketing and event promotions across Microsoft Office programs with Global Marketing team, leading to a 15% enhancement in attendance for the World Baseball Classic
· Crafted brand storytelling initiatives in conjunction with Fanatics & Nike partnerships, contributing over
$1,000,000 of sold-out inventory for merchandise and apparel
· Designed and launched promos, static banners, and hype spots, expanding viewership engagement among baseball fans across broadcasting and paid media platforms
· Steered partnerships with B2B companies, editing documentation and organizing events for webinars, trade shows, product launches and photoshoots to network with clients
·Assisted with demonstrations of product line to showcase functionality and increase retention of consumers and company partnerships
· Planned out marketing program and project management plans on HubSpot CRM, accelerating demand generation of Marketing Qualified Leads (MQLs) by 25% from 2020 to 2021
· Conducted technology and program training to clients, springboarding appeal of several industry verticals such as Healthcare, Education and Law Enforcement