Alex Garcia

• Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
• Planned and executed web, SEO, database marketing and social media advertising campaigns.
• Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
• Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
• Increased brand awareness through creation and management of social media channels, boosting social media engagement by 35%.

• Collaborated with clients to target issues and uncover methods that would increase operational efficiency.
• Implemented processes and procedures to improve overall efficiency in operations.
• Gained extensive knowledge in data entry, analysis and reporting.
• Implemented, sales process's to increase closing ratio and increase gross profits.
• Assist the Owner to better understand the sales process from sales to F&I.
• Give Ownership KPI's to monitor in which to hold staff accountable.
• Help put together a Strategy to build out their store, and set up for future growth.

• Implemented new marketing strategies to attract more clients and increase sales.
• Implement Process's, and follow up systems to maximize ROI.
• Negotiate multiple 6 figure deals at a time.
• Manage multiple files and manage deadlines.
• Follow State and Federal Regulations.
• Negotiate complicated contracts.

support and mentor sales team to ad hear to process and procedures that maximized KPI numbers and increase sales and customer satisfaction.

• Implemented new company-wide policies and procedures resulting in a more efficient and productive work environment
• Oversaw budget planning and allocation, reducing unnecessary expenses by 15% while maintaining quality standards
• Conducted regular performance reviews and provided coaching and mentorship to team members to enhance individual and overall team performance
• Collaborated with cross-functional departments to ensure seamless coordination and communication for project execution

Manged a small service department We wrote an avg of 35 tickets per day, Manged 4 techs, 2 porters, Vendors, Marketing, and the P&L statement. Providing an increase in sales and avg ticket.

• Oversaw all aspects of the service department, including hiring, training, and performance management of a team of technicians
• Developed and implemented service standards and procedures to ensure quality and efficiency
• Managed customer relationships by addressing inquiries, resolving complaints, and ensuring customer satisfaction
• Analyzed service department performance data to identify areas for improvement and implemented strategies to increase productivity and profitability

Came in to assist with the sales team, Implemented proven process to increase sales and overall moral. Hired and trained new staff members.

• Led a team of sales professionals, providing coaching and guidance to exceed quarterly sales quotas.
• Analyzed market trends and competitor activity to identify opportunities for business expansion.
• Collaborated with marketing and product development teams to launch new products and increase market share.

This was a completely new store where everything needed to be implemented, from phones to new staff, Working hand in hand with the Manufacturer to make sure we had a smooth opening.

Midway through my tenure we lost our service director so I stepped in to run the entire service department.

70 tickets per day, 12 techs, 6 lube techs and multiple porters. managing the P&L, hiring and implementing sales techniques so that we can gain more booked hours.

• Spearheaded comprehensive service initiatives to improve customer satisfaction ratings and increase repeat business by 20%.
• Managed a team of service advisors and technicians to streamline workflow and reduce average customer wait times by 30%.
• Developed and implemented training programs to enhance technical skills and improve overall performance of service department staff.
• Led strategic marketing campaigns to promote service offerings and increase service department revenue by 25%.
• Oversaw budget planning and financial management for the service department, achieving a 15% increase in profitability year over year.

Supported and build a team of sales and F&I managers to increase profits, total Sales and became the hub for mangers in training. Promoted to regional Sales Manger where I manged as many as 3 stores and their staffs. Multiple Managers and F&I sales team. Build my reputation as a Leader by showing an ability to think outside the box and train and mentor strong sales teams. Was dealer of the year 4 years in a row within the entire organization about 38 stores ( at the time ).

• Led a team of sales professionals to exceed revenue targets by 20% year over year in a highly competitive market
• Developed and implemented strategic sales plans to penetrate new markets, resulting in a 15% increase in market share within the region
• Monitored and evaluated sales performance metrics, providing regular coaching and training to improve team productivity and efficiency
• Oversaw the successful launch of new products and services, driving sales and profitability for the organization.

Worked for an automotive group in various capacities, Started as a BDC Manger where I implemented a BDC department from scratch. All I had was an empty room and built it to a staff of 12.

The Store at the Time was selling 220 cars per month avg, In a team effort we raised sales to 800 cars per month avg.

Within that time, The BDC department was running so smooth that it allowed me to take on and repeat such success to the Lexus store and Chevy store.

It also allowed me to come down and pencil deals and assist on the sales floor.

• Led a team of BDC representatives to effectively respond to incoming leads and inquiries, resulting in a 60% increase in conversion rates
• Established and maintained strong relationships with potential customers through regular follow-ups and personalized communication
• Analyzed sales data and CRM reports to identify areas for improvement and implemented training programs to enhance team performance
• Collaborated with the marketing department to create promotional materials and sales incentives that boosted overall sales figures
• Developed and implemented strategic online marketing campaigns to increase lead generation for the sales team

• Lead a team of 18 sales representatives to consistently exceed monthly sales goals through effective coaching, training, and motivation.
• Implemented sales strategies that increased customer satisfaction scores by 15% and resulted in a 20% growth in repeat business.
• Managed inventory levels to ensure a diverse selection of used vehicles that cater to customer preferences and market demands.
• Collaborated with the marketing team to develop promotional campaigns that resulted in a 25% increase in foot traffic and sales.
• Conducted regular performance reviews and set clear KPIs to drive the team's performance and achieve revenue targets.

Was top sales person and promoted to team lead

• Monitored sales metrics and KPIs, analyzing data to identify trends and opportunities for process improvements and increased efficiency

My first Sales automotive sales job. Here I learned the ABC's of selling cars. this was a small family owned store.