Summary
Overview
Work History
Education
Skills
Timeline
Awards
SOCIAL MEDIA
COMPUTER PROGRAMS
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ALEX GONZALEZ

ALEX GONZALEZ

Plantation

Summary

Innovative and results-driven creative director with extensive experience leading brand identity, packaging, and marketing campaigns for companies that rely on strong branding and advertising. Skilled in increasing digital traffic, brand recognition, and sales by translating business goals into compelling creative strategies. Proven ability to build and lead cross-functional teams, manage multi-disciplinary projects, and foster strong connections between brands and consumers through authentic, community-driven storytelling.

Overview

24
24
years of professional experience

Work History

Creative Marketing Director

Metabolic Nutrition
04.2023 - Current
  • As Creative Marketing Director at Metabolic, I lead the full spectrum of branding and marketing initiatives – from product labels and corporate identity to digital campaigns and strategic planning. I oversee and execute art direction, packaging design, trade show displays, promotional materials, apparel, web layouts, and multi-platform advertising. My role also includes hands-on production of photography and video content to support cohesive brand storytelling. Known for blending creative vision with business strategy to drive brand growth, consumer engagement, and market presence.

President / Creative Director

Axis Design
01.2006 - Current
  • Consulting, Art Direction, Logo Design, Packaging, TradeShow Displays, Marketing, Ad campaigns, Product Photography and Fitness photography.
  • Clients: Dymatize, IDS Sports, Gaspari Aggies, Sixx Nutrition, Beast Nutrition, Betancourt, Top Secret, Nutrabolics, Scorpion Motorsports, Dorian Yates Nutrition, Goliath Labs, Muscleology Nutrition, Hector Lombard Enterprises, Infusion Sciences, Z Nation, JW Nutritional and more.

Creative Marketing Director

Gaspari Nutrition
04.2020 - 12.2023
  • Led the full scope of creative direction and marketing strategy for a performance-focused nutrition brand. Oversaw brand development, packaging design, digital advertising, and cross-platform campaigns to strengthen market presence and drive sales. Directed the creation of product labels, trade show displays, promotional assets, website layouts, and branded apparel. Managed end-to-end production of video content, including concept development, scriptwriting, and directing commercials to align with brand messaging. Consistently delivered high-impact creative solutions that enhanced consumer engagement and brand recognition across digital and physical channels.

Design Director Photographer

Alpha Prime USA
02.2019 - 10.2020
  • Spearheaded the creative direction and marketing strategy for both Alpha Prime’s apparel line and the launch of its new supplement division, AP Supps. Oversaw brand development, product design, and multi-platform campaigns to elevate brand identity and drive market growth. Directed all aspects of creative execution for clothing collections including logo design, apparel graphics, packaging, trade show displays, and marketing collateral. Led the creative vision and go-to-market strategy for AP Supps, from brand identity and packaging to digital advertising and content creation. Managed commercial production, including scriptwriting, directing, and post-production, ensuring a cohesive and impactful brand presence across all media.

VP of Creative Director

ProSupps LLC
05.2012 - 06.2018
  • Founding partner and creative lead responsible for all aspects of media, branding, and marketing for ProSupps. Directed the development and execution of brand identity, packaging design, and cross-platform marketing strategies to establish a strong market presence in both the supplement and apparel industries. Oversaw the design and production of product labels, apparel graphics, trade show displays, and promotional assets. Managed all media production—including concept development, directing, shooting, and editing photography and video content for commercials, social campaigns, and product launches. Played a critical role in shaping the brand’s creative direction and voice, driving consumer engagement, and supporting significant business growth through innovative and consistent storytelling.

Creative Director

VPX Sports Redline/Bang
02.2002 - 01.2012
  • Re-Branding, Packaging and Magazine Design. Design and Production of trade show displays, banners, posters, truck wraps, and other marketing tools like trade show bags and apparel. Advertising creation across multiple platforms, magazines and Photography.
  • VPX became a leading supplement company in the fitness industry thanks to the strong rebranding and increased exposure of the company’s products on magazines, trade shows, and competitions across the United States.
  • Highlights: First RTD design for Redline energy drink. From coming up with the name, logo design and packaging design to National Campaigns, Redline became a signature presence within the fitness industry and a strong contender within the energy drink business. I created the mold with CCL for the Redline Bottle and oversaw the production run. I created other Redline designs to fit the increased in flavors. Redline Energy Shot packaging design. Human Performance Magazine publications: From concepts to layouts, photography, cover, and final print.

Education

Commercial Arts & Designs

International Fine Arts College
01.1994

Skills

  • Excellent Creative Development
  • Trend Setting Designs Print & Digital Designs
  • Packaging Creation
  • Knowledge of Packaging Production
  • Knowledge of Printing techniques
  • Color Specialist
  • Advertising / Ad Campaigns
  • Logo Creation
  • Corporate Image Development
  • Web Design
  • Trade-show displays
  • Brand Development
  • Marketing & Planning
  • Imaging Specialist
  • Vision & Leadership

Timeline

Creative Marketing Director

Metabolic Nutrition
04.2023 - Current

Creative Marketing Director

Gaspari Nutrition
04.2020 - 12.2023

Design Director Photographer

Alpha Prime USA
02.2019 - 10.2020

VP of Creative Director

ProSupps LLC
05.2012 - 06.2018

President / Creative Director

Axis Design
01.2006 - Current

Creative Director

VPX Sports Redline/Bang
02.2002 - 01.2012

Commercial Arts & Designs

International Fine Arts College

Awards

Most Outstanding Employee of the Year (2015), Package Design Award (2003)

SOCIAL MEDIA

  • Instagram
  • Twitter
  • Facebook
  • SnapChat WhatsApp
  • E-mail optimization
  • LinkedIn
  • Production Apps
  • Google Ads

COMPUTER PROGRAMS

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Premier
  • Lightroom
  • Final Cut Pro
  • Microsoft Office
  • Program