Alex Hoenigmann
Winter Park,FL
Summary
Business development leader with expertise in aligning creators and brands to produce impactful, results-driven content. Played a key role in launching Red Bull TV, building partnerships that drove audience growth. Skilled in forging relationships, managing cross-functional teams, and scaling creative solutions for brands and creators.
Overview
10
10
years of professional experience
Work History
SR. DEVELOPMENT CONSULTANT
Anheuser-Busch InBev
04.2022 - 12.2024
- Spearheaded partnerships with creators and influencers to develop branded media positions for Corona Beer, focusing on integrating cross-functional content that resonated with emerging audiences.
- Designed strategies to align brand messaging with creator-driven narratives, boosting audience engagement and fostering authentic brand connections.
- Collaborated with creative teams to produce digital assets and media content, utilizing royalty-free and licensed music to enhance campaign storytelling.
- Managed business development efforts for creator-brand collaborations, resulting in measurable growth in brand awareness and sales impact.
SR. DEVELOPMENT CONSULTANT
Soylent
01.2021 - 01.2022
- Cultivated partnerships with digital creators to position Soylent as a lifestyle brand within the health-conscious creator community.
- Developed and implemented strategies to engage creators in producing media that authentically aligned with Soylent’s messaging, driving a 30% increase in digital engagement.
- Oversaw business development for content partnerships, securing collaborations that amplified Soylent’s presence in emerging markets.
DEVELOPMENT CONSULTANT
DreamCrew (Drake’s Media Company)
01.2020 - 12.2020
- Led partnerships with creators, artists, and brands to produce innovative multimedia content that aligned with DreamCrew's creative vision.
- Developed and executed high-impact sales campaigns, including building decks and experimental content, ensuring seamless integration of brand messaging.
- Played a pivotal role in expanding media development, identifying and securing strategic partnerships that expanded DreamCrew's influence in media space.
DEVELOPMENT EXECUTIVE
Done + Dusted Productions
01.2019 - 01.2020
- Managed the development pipeline between creator Guava Juice and YouTube Red to produce a live-streamed game show, driving millions of views and significant audience engagement across digital platforms.
- Developed and executed sales content strategies, including creating impactful sales decks and managing contract negotiations.
- Played a key role in business development, building comprehensive sales materials, and securing innovative partnerships that expanded Done + Dusted's reach through large-scale live digital productions.
MANAGER, DEVELOPMENT
Red Bull
06.2015 - 01.2019
- Played a foundational role in the creation and launch of Red Bull TV, designing and implementing strategies to integrate branded entertainment into a global streaming platform.
- Led business development initiatives to connect Red Bull TV with creators, musicians, and athletes, producing compelling, consumer-driven content that resonated with international audiences.
- Developed and managed partnerships with creators to deliver original series and media projects, utilizing innovative royalty-free and licensed music approaches to elevate storytelling.
- Spearheaded initiatives that positioned Red Bull TV as a hub for creator-focused content, driving platform growth and building future brand equity.
- Worked cross-functionally with music, content, and marketing teams to ensure seamless alignment of Red Bull’s adventurous ethos with emerging media trends.
Education
Bachelor of Arts - English / Business Admin.
University of The Pacific
Stockton, CA06.2010
Skills
- Strategic Communication
- Project Management
- Brand Development & Marketing Strategy
- Negotiation & Contract Management
- Research & Analytical Thinking
- Software Proficiency (eg, Salesforce, HubSpot, Adobe Creative Suite, Airtable, Trello)
Timeline
SR. DEVELOPMENT CONSULTANT
Anheuser-Busch InBev
04.2022 - 12.2024
SR. DEVELOPMENT CONSULTANT
Soylent
01.2021 - 01.2022
DEVELOPMENT CONSULTANT
DreamCrew (Drake’s Media Company)
01.2020 - 12.2020
DEVELOPMENT EXECUTIVE
Done + Dusted Productions
01.2019 - 01.2020
MANAGER, DEVELOPMENT
Red Bull
06.2015 - 01.2019
Bachelor of Arts - English / Business Admin.
University of The Pacific
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