Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

ALEX HONEYSETT

Pleasantville,New York

Summary

Strategic, high-EQ brand and content leader with 15+ years of experience building communications infrastructures at key inflection points — from early-stage startups to global enterprises. Combines editorial instincts with business-minded thinking to deliver high-performing content strategies, sharpen brand positioning, and align cross-functional teams around a unified message. Led communications initiatives at Reuters, NASDAQ, Houghton Mifflin Harcourt, and 20+ companies as CMO-for-hire, known for turning complexity into emotionally resonant narratives. Proven ability to lead integrated B2B/B2C programs, surface forward-looking editorial angles, and develop thought leadership platforms rooted in brand vision. Passionate about building content ecosystems that drive both growth and meaning.

Overview

18
18
years of professional experience

Work History

Founding Communications & Marketing Lead

Driver
01.2023 - Current
  • Led the company’s go-to-market brand and content strategy from the ground up, establishing a scalable communications infrastructure and driving alignment across product, growth, and executive teams.
  • Defined foundational messaging, positioning, and editorial voice; led the company's Y Combinator launch and partnered with marketing agency to lead $8M seed funding announcement — securing 12+ media placements including TechCrunch.
  • Drove demand generation through integrated trade show campaigns (4 total, including 3 international), resulting in 150+ qualified leads and multiple strategic partnerships.
  • Built and executed the company's first technical content strategy to increase discoverability and credibility with both developer and buyer personas.
  • Grew LinkedIn presence to 3K+ in under 12 months, outperforming 70% of competitors in follower growth and engagement.
  • Played a key role in shaping investor narrative and pitch communications that contributed to fundraising success.

Fractional CMO / Communications Consultant

Human at the Helm
01.2015 - 01.2023
  • Built and led a communications consultancy specializing in brand development, executive positioning, and foundational messaging for 20+ clients across education, tech, nonprofit, professional services, and design sectors.
  • Scaled early-stage and growth-stage brands by crafting differentiated narratives, elevating thought leadership, and driving audience engagement that translated into visibility, loyalty, and revenue growth.
  • Developed high-performing content programs — including blogs, customer stories, and white papers — with multiple assets ranking among clients’ top traffic- and lead-driving content.
  • Secured earned media placements in top-tier outlets (e.g., Fast Company, Entrepreneur) and speaking opportunities at flagship events like the CHRO Leadership Summit.
  • Designed and facilitated founder-focused workshops on brand strategy and storytelling for organizations such as WEDC and Editor at Large, delivering both live and virtual sessions.
  • Known for helping founders and leadership teams make complex topics easier to understand and emotionally resonate and build brand platforms designed for scale.

Columnist: Front & Center

The Muse
01.2012 - 01.2017
  • Wrote a biweekly column on personal branding and marketing strategy, combining How Tos with narrative storytelling to engage a broad readership.
  • Built a consistent editorial voice and strong audience connection over five years, contributing to The Muse’s growth as a trusted career platform.
  • Earned syndication and recognition in top-tier publications including Forbes, Newsweek, and Mashable.

Director of Communications

Channel One News / Houghton Mifflin Harcourt
01.2013 - 01.2015
  • Led the repositioning of the brand from a legacy media outlet to a forward-looking edtech platform, redefining messaging to align with a rapidly evolving market.
  • Led end-to-end communications and content strategy across channels, securing national media coverage (e.g., The Today Show) and placing the brand at premier events like SXSW EDU.
  • Successfully navigated corporate communications through the company’s acquisition by Houghton Mifflin Harcourt, aligning internal and external messaging to maintain brand integrity and audience trust during transition.

Content Lead

HD MADE
01.2012 - 01.2013
  • Spearheaded content strategy and communications for both the agency and its clients, driving brand visibility and audience engagement through website redesigns, editorial planning, and social media growth campaigns.
  • Led content development for high-impact initiatives, including overseeing the Robin Hood Foundation’s strategy for the 12-12-12 Concert for Sandy Relief — a globally broadcast event featuring top-tier talent and philanthropic partnerships.
  • Partnered with creative and strategy teams to deliver brand-aligned content across digital platforms, reinforcing core messaging and driving measurable engagement.

Director of Communications

NASDAQ
01.2011 - 01.2012
  • Managed high-profile broadcast media partnerships at the NASDAQ MarketSite, coordinating live coverage and executive interviews with CNBC, Bloomberg, and CNN Money.
  • Led executive communications strategy for senior leadership, including speechwriting, briefing materials, and internal messaging.
  • Helped pioneer the company’s early social media presence by launching NASDAQ’s Tumblr platform — the first stock exchange to embrace community-driven storytelling.
  • Supported a months-long crisis communications effort following a failed acquisition attempt, maintaining media relationships and aligning internal messaging during a turbulent period.

PR Manager, Editorial, EMEA (NY / LONDON)

Thomson Reuters
01.2008 - 01.2011
  • Helped reimagine and Reuters’ global brand narrative during a period of transformation, leveraging strategic events, thought leadership, and crisis communications.
  • Led public relations and media efforts for the Thomson Reuters Newsmaker series, securing global coverage for interviews with high-profile figures including British Prime Ministers David Cameron and Gordon Brown.
  • Played a key role in executive visibility and brand positioning for the Reuters news team.

Education

Bachelor of Arts - Communications and Journalism I Women's Studies

University of Delaware
05-2007

Skills

  • Brand Strategy
  • Content Strategy
  • Content Marketing
  • Thought Leadership
  • Foundational Communications
  • Public Relations
  • Integrated Campaigns
  • Audience Insights & Research
  • Partnerships
  • Cross-functional Collaboration
  • Event Marketing
  • Team Leadership & Culture Building

Accomplishments

  • NASDAQ High Potential Program
  • CultureTalk Archetypes Certification, Level 1 and 2

Timeline

Founding Communications & Marketing Lead

Driver
01.2023 - Current

Fractional CMO / Communications Consultant

Human at the Helm
01.2015 - 01.2023

Director of Communications

Channel One News / Houghton Mifflin Harcourt
01.2013 - 01.2015

Columnist: Front & Center

The Muse
01.2012 - 01.2017

Content Lead

HD MADE
01.2012 - 01.2013

Director of Communications

NASDAQ
01.2011 - 01.2012

PR Manager, Editorial, EMEA (NY / LONDON)

Thomson Reuters
01.2008 - 01.2011

Bachelor of Arts - Communications and Journalism I Women's Studies

University of Delaware

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