Alex Kelly
Temecula,CA
Summary
Talented and results-oriented creative professional adept at overseeing writers, designers and artists to to engage target audiences. Excellent communicator, problem solver and detail-oriented professional proficient in business operations and customer needs. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue.
Overview
6
6
years of professional experience
Work History
UGC Marketing Content Creator
TikTok
07.2023 - Current
- Research, write, film, act, edit, and post UGC ads for a wide variety of brands on TikTok.
- Implemented strategies and tactics to gain success with performance marketing trends and influencer advertising.
- Applied current editing and photoshop tools and trends to tell great stories.
- Freelance flexibility.
Marketing Art Director
A Thinking Ape
12.2022 - 07.2023
- Managed the art and strategy of multiple mobile game titles.
- Oversaw agencies for external ads, art, and creative production.
- Responsible for growing the marketing and social platforms.
- Directed the marketing team through creative brainstorms.
- Worked with UA and my own analysis to dig into campaign data.
- Defined the brand voice and maintained consistency.
- Contributed to creative process through original ideas and inspiration.
- Implemented artistic vision to elevate the work.
Creative Director
Consumer Acquisition (Now Brainlabs)
01.2020 - 11.2022
- Wrote hundreds of ads for gaming/non gaming mobile apps.
- Assisted on live action film sets with directing, writing, and SFX/props.
- Ran meetings and maintained a positive relationships with clients, managing their accounts and success.
- Met regularly with UA managers to strategize for accounts and optimize for each client's KPI goals.
- Trained new writers and helped animators, editors, and illustrators produce creatives
- Monitored industry trends to keep creative materials fresh and engaging.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
- Created creative briefs and timeline to manage creative process from concept to completion.
Creative Media Director
Pseudo Random Noise Improv
02.2020 - 01.2021
- Oversaw the online and digital presence of PRN.
- Identified ongoing opportunities for growth and revenue.
- Edited and curated footage and designed graphics and merch.
- Managed and maintained all social media accounts.
- Set up and designed website.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Discussed marketing goals with clients to identify needs and articulate details to marketing team.
Associate TV Development
Skybound TV
01.2018 - 07.2018
- Analyzed and annotated script coverage for television and film.
- Game tested new titles for development.
- Front desk management; directing calls, greeting guests, and scheduling.
- Assessed expected technical challenges and developed proactive solutions.
- Guided, coached and lead project teams, delegating tasks and evaluating performance and progression of project pace.
Education
Bachelor of Arts - Digital Media Arts / TV Writing
Chapman University
Orange, CA06.2019
Skills
- Digital Marketing
- Team Development
- Copywriting
- Brand Development
- Vendor and Client Negotiation and Relationships
- Cross-Functional Collaboration
- KPI Strategies
- Media Industry Expertise
- Social Media Marketing
- Storyboard Creation
- Adobe Creative Suite
- Email Campaigns
- Video Editing
- Deadline-Oriented
Brand History
Disney, Roblox, Ubisoft, Nintendo, JamCity, HGTV, Niantic, Bumble, Glu, Crunchyroll, EA, Rovio, InkGames, RecRoom, MyTona, Lootland, Kim Kardashian Hollywood, Pixelberry.
Timeline
UGC Marketing Content Creator
TikTok
07.2023 - Current
Marketing Art Director
A Thinking Ape
12.2022 - 07.2023
Creative Media Director
Pseudo Random Noise Improv
02.2020 - 01.2021
Creative Director
Consumer Acquisition (Now Brainlabs)
01.2020 - 11.2022
Associate TV Development
Skybound TV
01.2018 - 07.2018
Bachelor of Arts - Digital Media Arts / TV Writing
Chapman University