Alex Kelly

(Self-Owned/Freelance)

Graphic Design, 2D Motion Graphics Animation, Concept art, Copywriting, Film Production, Brand Design, Scriptwriting, Editing, Marketing/Advertising Consulting, and more.

Recent contracts include:

• 2D Motion Graphics Designer and Graphics for A Thinking Ape; weekly projects for LiveOps cards, videos, static images, and email content. Games include Single City, Party in My Dorm, Witch Arcana, Kingdoms of Heckfire, and Kingdoms at War. Success includes "SC Pet Liveops Card w/Video" was a chosen feature by Google and within 3 days brought in over 100 users.
• Creative Direction - Brand Design, Social Marketing Strategy, web copy and design for [untitled] Swedish startup events and dating app; weekly meetings and I am now directing an intern on creating and posting social content.
• Digital Director - Brand design, online presence, marketing, advertising, content lead, and website design for an improv theater company, Pseudo Random Noise https://pseudorandomnoise.com/ I have been a freelance artist for over 12 years. Work includes logo design, merch design, wedding gifts, concept art for animated series pitch decks, and prints/canvases/stickers/etc that I make and sell at conventions.

Achievements:

• Steady increase in video success each month since joining.
• Client wins on both gaming and non gaming ads.

Job:

• Research, write, film, act, edit, and post UGC ads for a wide variety of brands on TikTok.
• Implemented strategies and tactics to gain success with performance marketing trends and influencer advertising.
• Applied current editing and photoshop tools and trends to tell great stories.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.

Achievements:

• Found specific points of KPI success through research into the past ads for Party in My Dorm and Single City and used it to direct future creatives that performed well.
• Brought UGC to the marketing strategy, elevating customer growth.

Jobs:

• Managed the Art Direction and strategy of multiple mobile game titles.
• Oversaw agencies for external ads, art, and creative production.
• Directed the marketing team through creative brainstorms and social platforms.
• Worked with UA and my own analysis to dig into campaign data.
• Defined the brand voice and maintained consistency.

Achievements:

• Wrote and filmed a UGC ad for Roblox that continued to win (bringing them more users) for them for approx. 2 years.
• Home Design game - Increased ROAS by 70% with creative wins. Delivered 40+ concepts and 150+ variations and optimized to hit performance metrics.
• Disney Fighting game - Got ads out of rut and found multiple winners and trends.
• Fashion Game - increased 7 day revenue by 220% with 500 total videos tested.
• Fiction App - increased campaign spend by 247% with 98 creative combinations and 7% increase in D1 ROAS.
• Pet Social Network App - increased user base by 517% with 40 creative concepts and variations.
• Health Care app - Increased Facebook spend by 600% from Q1-Q3. CPA 16.% below target. Increased lead volume 189% Reduced overall CPA by 21%.

Job:

• Created hundreds of creative briefs for gaming/non gaming mobile apps and managed pipeline from concept to completion.
• Assisted on live action film sets with directing and writing
• Ran meetings and maintained a positive relationships with clients, managing their accounts and success.
• Met regularly with UA managers to strategize for accounts and optimize for each client's KPI goals.
• Trained new writers and helped animators, and illustrators produce creatives
• Monitored industry trends and designed innovative creative strategies to raise brand awareness and engagement for organization.

(Self-Owned Business)

• Led 30 to 40 people in painting a specific art piece on canvas
• Individually learn or create any upcoming art pieces and prepare to teach it in steps
• Proper set up and take down process and maintain clean materials
• Three nights a week at restaurants then over Zoom during quarantine
• Now, I can set up for a Paint & Sip day when I have the time/venue that I choose.

• Analyzed and annotated script coverage for television and film.
• Game tested new titles for development.
• Guided, coached and lead project teams, delegating tasks and evaluating performance and progression of project pace.