Alex King
Wilmington,NC
Summary
Dynamic sales leader with a proven track record at UpNext, driving user acquisition and revenue growth through strategic business development and effective relationship building. Expert in CRM implementation and technical presentations, I excel in cross-functional collaboration and storytelling, consistently closing high-value deals and enhancing customer success.
Overview
11
11
years of professional experience
Work History
Head of Growth
UpNext
Wilmington, NC
09.2025 - Current
- Drove user acquisition, engagement, retention, and revenue through strategic initiatives and execution.
- Closed $100+k business in first 6 months with an unfinished product, learning-as-we-went and provided
- Built business development strategy and customer success playbook, developed pitch scripts, and conducted company-wide sales education sessions.
- Leveraged strong network of relationships with collegiate athletic department personnel to increase interest and adoption of UpNext.
- Executed CRM strategy to streamline customer data management.
- Daily cross-functional focuses with engineering, leadership, and marketing to provide customer feedback and competitive analyses.
- Prepare and lead the delivery of technical presentations for the UpNext platform both in-person and virtually
Account Manager
MegaCorp Logistics
Wilmington, NC
06.2024 - 09.2025
Senior Business Development Manager
Catapult
Wilmington, NC
02.2022 - 05.2024
- Prospected, developed pipeline, and closed sales across NCAA Power-5 and Group-of-5 football and baseball programs to drive revenue growth.
- Managed renewals, upsells, and acquired new logos to expand client base.
- Led new business initiatives, renewals, upsells, and collaborated with newly acquired companies to integrate their offerings.
- Managed a portfolio of east coast Division 1 football and baseball accounts to enhance client relationships.
- Collaborate with Marketing on sales messaging and promotions.
- Ensured accurate CRM database management to identify and forecast potential sales opportunities.
Director of Collegiate Partnerships
GamePlan
Wilmington, NC
08.2021 - 02.2022
VP Sales
Tru Colors
Wilmington, NC
11.2020 - 08.2021
Director of Sports
Learn to Win
Wilmington, NC
05.2020 - 11.2020
Enterprise Account Executive
Untappd
Wilmington, NC
05.2019 - 04.2020
Enterprise Account Executive
Teamworks
Durham, NC
06.2015 - 05.2019
Education
Masters - Advertising
University of Texas
05-2014
Bachelor of Arts - History
Duke University
05-2012
Skills
- Business development
- Sales management
- Solution selling
- Sales funnel management
- Customer success
- CRM implementation
- Salesforce
- Hubspot
- Software as a service
- Strategic planning
- Pricing strategy
- Cross-functional management
- Negotiating
- Leadership
- Relationship building
- Storytelling
Hobbies and Interests
- Parenting
- Golf
- Deep sea fishing
- Finance
- Real estate
- Coaching high school football
- Photography
- Community service
Awards
- 2017 Teamworks Most Valuable Salesperson; Presidents Club Member
- 2019 Untappd Most Valuable Salesperson, Enterprise
- 2023 Catapult Weekly Big Wins 5x
Timeline
Head of Growth
UpNext
09.2025 - Current
Account Manager
MegaCorp Logistics
06.2024 - 09.2025
Senior Business Development Manager
Catapult
02.2022 - 05.2024
Director of Collegiate Partnerships
GamePlan
08.2021 - 02.2022
VP Sales
Tru Colors
11.2020 - 08.2021
Director of Sports
Learn to Win
05.2020 - 11.2020
Enterprise Account Executive
Untappd
05.2019 - 04.2020
Enterprise Account Executive
Teamworks
06.2015 - 05.2019
Masters - Advertising
University of Texas
Bachelor of Arts - History
Duke University