ALEX K. KLINESTIVER
MARKETING MANAGER
Wexford,PA
Summary
A marketing professional accomplished in lead generation, branding, outreach communications, and marketing automation. Grew businesses by fostering loyal relationships digitally. Proven record of inbound marketing success. Served in marketing leadership and specialty roles for both midsize and small organizations. Enthusiastic about deriving smart digital tactics through creative, analytical, and collaborative approaches. A relationship-oriented individual with a natural inclination for developing succinct communications.
Overview
5
5
years of post-secondary education
7
7
years of professional experience
Work History
Marketing Manager
My Transformations/Comprehensive Care Advisors
Pittsburgh, Pennsylvania
01.2020 - Current
- Led lead generation and retention efforts resulting in $9.79 Million into our pipeline value. Our efforts were executed through inbound marketing and social media advertising.
- Developed company branding, collateral materials, marketing campaigns, promotional strategies, and services commercialization.
- Implemented SEO strategies that increased conversion rates by 12%.
- Created creative sales tools, including presentations, trend reports, and product data sheets.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Transitioned our media and collateral to be 'visual storytelling' focused.
Freelance
ADGO LLC
Pittsburgh, PA
- Designed websites for clients with the intention to increase their web presence and web traffic through Google and social media.
- Wrote detailed strategy directives for clients around audience targeting to increase web traffic.
- Designed and launched a series of products through the Amazon Marketplace.
Marketing Consultant
Valiant 3 Communications
Pittsburgh, PA
09.2019 - Current
- Built digital strategy methodologies and implementation plans for a range of clients in a B2C space.
- Created and ran advertisements for clients to increase exposure and web traffic.
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Worked to develop brand authority for clients through visuals and copywriting.
Marketing Consultant
ADGO LLC
06.2019 - Current
- Designed websites for clients with the intention to increase their web presence and web traffic through social media.
- Wrote detailed strategy directives for clients around audience targeting to increase web traffic.
- Designed and launched a series of products through the Amazon Marketplace.
Copywriter/Editor
World Vision
Chicago, IL
12.2018 - 06.2019
Sales Agent
Green Mountain Energy, NRG
Chicago, IL
08.2018 - 12.2018
Campaign Coordinator
Net Health
Pittsburgh, PA
02.2017 - 07.2018
- Guided prospective clients to our business through the sales funnel with Hubspot CRM automation.
- Tracked, analyzed, and customized messaging according to engagement and retention.
- Solely responsible for the design, creation and publication of an industry news blog with three specific product channels.
- Grew visibility with SEO keywords, while maintaining brand voice.
- Built relationships with social media followers and blog subscribers through engagement that were nurtured into clientele.
- Identified key product differentiators and wrote physical and digital sales collateral for external campaigns.
- Created, published, and budgeted digital advertisements targeting our products unique demographics.
- Helped direct the 2-year digital growth strategy around SEM initiatives and digital advertising.
Media and Communications Specialist
Appalachian State University
Boone, NC
08.2015 - 06.2016
Education
Bachelor of Science - Advertising
01.2010 - 05.2015
Skills
Automationundefined
Timeline
Marketing Manager - My Transformations/Comprehensive Care Advisors
01.2020 - Current
Marketing Consultant - Valiant 3 Communications
09.2019 - Current
Marketing Consultant - ADGO LLC
06.2019 - Current
Copywriter/Editor - World Vision
12.2018 - 06.2019
Sales Agent - Green Mountain Energy, NRG
08.2018 - 12.2018
Campaign Coordinator - Net Health
02.2017 - 07.2018
Media and Communications Specialist - Appalachian State University
08.2015 - 06.2016
Appalachian State University - Bachelor of Science, Advertising
01.2010 - 05.2015
Freelance - ADGO LLC
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