Summary
Overview
Work History
Education
Skills
Professional References
Timeline
Generic

Alex Lopez

Miami,Florida

Summary

Dedicated Sales Management Professional with extensive experience directing sales, operations, and staffing for multi-unit districts whilst ensuring both customer and employee loyalty.

Overview

12
12
years of professional experience

Work History

Regional Sales and Operations Manager

Orangetheory Fitness
Miami, FL
10.2020 - Current
  • Leading a wonderful team of 10 managers, 15+ sales associates, and 15+ fitness coaches across 5 locations to membership and revenue growth.
  • Sales leadership assistance for 14 corporate-owned studios.
  • Responsible for leading weekly sales performance calls, acquisition training, and sales mentorship for corporate-owned stores.
  • Managing the studio environment to foster long-term member adherence.
  • Responsible for the following main KPIs: revenue, membership recurring revenue, member retention/attrition, member usage/satisfaction, and more.
  • P&L management with an emphasis on four-wall specific performance.

Fitness Manager

24 Hour Fitness USA Inc.
Homestead, FL
02.2020 - 10.2020
  • Implemented clear goals for each employee and tracked his or her progress carefully, providing support and assistance whenever it was needed.
  • Achieved or exceeded financial and personal training goals consistently.
  • Developed and maintained excellent member relationships to promote facility offerings and assist with health or exercise questions.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.
  • In charge of personal training and group exercise.
  • Encouraged all employees to voice concerns and share opinions without fear of reprisal, promoting positive and efficient working environment for all.

District Manager

Youfit Health Clubs
Miami, Florida
07.2015 - 01.2020
  • Led 11 Personal Training Directors and managed all performance metrics within the assigned territory of 11 fitness clubs across Dade and Broward County. KPIs include but not limited to, Total Cash Revenue, profits/losses, personal and club wide EFT/sales goals, set/show/close percentages, client attrition, unit net change, prospecting funneling etc.
  • Most significantly, increased PT monthly revenue across multi-unit area by 61% YOY (Nov. 2017-Nov.2018) and cemented an average profitability of over 45%.
  • Led weekly district conference calls with 10 locations to update and align sales objectives.
  • Recruited managers, assistant managers, and personal trainers to fill job vacancies in the organization.
  • Consistently led the company in the following metrics: Personal training net change (new vs. lost business), EFT (monthly billing) sales production, and net profitability.
  • Mentored team members by demonstrating best practices for sales and customer service.

Personal Training Director

Youfit Health Clubs
Miami, Florida
11.2013 - 06.2015
  • Mentored and oversaw up to a 10 person team of trainers completing more than 40 appointments each week at over 6 different locations in a 2 year period.
  • Devised creative plans for improving employee motivation, satisfaction and performance.
  • Due to impressive personal/team sales records, was tasked with managing the grand openings at 5 different new locations as Fitness Director.
  • Managed the recruitment and hiring of new professionals in order to diversify offerings and fulfill training needs for customers.
  • Performed body scans, determined best-fit fitness plans and wrote out meal schedules and macros to optimize training.
  • Ultimately responsible for generating new business through Electronic Funds Transfer automatic billing to build a consistent and reliable monthly draft of personal training services.

Personal Trainer

YouFit Health Clubs
Miami, Florida
07.2013 - 11.2013
  • Planned individualized fitness programs and nutrition plans to help clients achieve weight loss goals and improve cardiovascular training effectiveness.
  • Assisted clients with coming up with reasonable diets and nutritional guidelines.
  • Arranged motivational exercise programs to promote healthy lifestyle choices.
  • Communicated with clients to determine their goals and performed client assessments.
  • Grew customer base through word-of-mouth referrals based on customer satisfaction and results as well as through performing fitness assessments on prospective clients.
  • Overcoming objections to ensure the customer commits to a program that befits both their schedules, needs, and budget.

Education

Bachelor of Arts - English Literature

Florida State University
Tallahassee, FL
2011

Skills

  • Sales orientation
  • P&L/KPI analysis
  • Revenue generation
  • Bottom line oriented
  • Recruiting and hiring
  • Team development
  • Leadership and team building
  • Complex problem solving
  • Knowledgable in Microsoft Office Suite, Google apps
  • Bilingual (fluency in Spanish)

Professional References

Peter Cosentino: COO, Crunch Fitness Franchise, 727-637-3512

Cynthia Wagner: Former Director of Fitness, Orangetheory Fitness, 561-536-8496

Timeline

Regional Sales and Operations Manager

Orangetheory Fitness
10.2020 - Current

Fitness Manager

24 Hour Fitness USA Inc.
02.2020 - 10.2020

District Manager

Youfit Health Clubs
07.2015 - 01.2020

Personal Training Director

Youfit Health Clubs
11.2013 - 06.2015

Personal Trainer

YouFit Health Clubs
07.2013 - 11.2013

Bachelor of Arts - English Literature

Florida State University

Similar Profiles

CREATE PROFILE
Alex Lopez
Want your own profile? Create for free at Resume-Now.com