ALEX MANOSALVAS

)Creatively spearheaded Kellogg's most successful and industry-awarded earned program to date: The Pop-Tarts Edible Mascot (4B+ Impressions and over 21M Pop-Tarts sold)

• Successfully captured attention through earned media and generated continued business across diverse clients within the IPG network (Kellogg's, Avocados From Mexico, Tracfone Wireless, etc)
• Understood the significance of retaining talent and nurturing development within the agency
• As part of this effort, organized quarterly Art Director programs to stimulate and support the growth of younger creatives

• Collaborated closely with agency partners to ensure consistent brand messaging across multiple communication channels which contributed to winning the Sprint digital business. ($300M business win for Digitas.)
• Oversaw several teams working on multiple projects, matching creative teams with compatible skills to foster their development and create impactful work

• "You're the king of key visuals." - Ari Merkin (directed at me the night before a big pitch.)
• Honed an ability to transform ideas into engaging presentations, using visually compelling deck design to effectively convey compelling narratives
• Further developed skills in creating eye-catching key visuals for new business pitches
• (Cnn.com and OfficeMax)