Alex Mccaffrey

• Spearheaded the development and execution of direct response marketing campaigns across multiple platforms, including Facebook and TikTok.
• Collaborated with agencies and influencers to source and integrate high-impact content into paid ad strategies.
• Designed and tested innovative creative angles and strategies to optimize campaign performance and engagement.
• Analyzed performance metrics to refine and enhance ad strategies, ensuring maximum return on investment and effective targeting.
• Managed and coordinated cross-functional teams to align creative direction with strategic goals, driving consistent brand messaging and audience resonance.
• Leveraged market insights and A/B testing results to adapt and evolve campaign approaches, keeping pace with industry trends and consumer behavior.

Performance Creative Director in charge of bring content in from agencies and influencers to run as paid ads on multiple channels such as Facebook, TikTok, YouTube, snapchat.

Performance Creative Director in charge of bring content in from agencies and influencers to run as paid ads on multiple channels such as Facebook, TikTok, YouTube, snapchat.

Performance Creative Director in charge of bring content in from agencies and influencers to run as paid ads on multiple channels such as Facebook, TikTok, YouTube, snapchat.