Alex McFarlin
Na Hoku, Inc.
Waipahu,HI
2027
years of professional experience
Award Winning Jewelry Designer with 8+ years of industry experience. Expert in concept creation, sketching, 3D-modeling, metalsmithing, and jewelry manufacture.
Work History
Jewelry Designer
- Developed new, unique Hawaiian-inspired jewelry concepts aligned with Na Hoku and Pearl Factory brand standards and customer preferences.
- Owned end-to-end design process spanning market research, concept development, sketching, CAD modeling, 3D printing, and model making.
- Coordinated in-house and outsourced production teams to execute concepts end-to-end.
- Developed twelve unique collections comprising more than 100 individual pieces for retail display across over 50 U.S. store locations.
- Received ten Hawaiʻi Jewelers Association awards, including 2026 Designer of the Year recognition.
Jewelry Designer
- Designed and developed new, unique jewelry collections with ownership across concept and creation.
- Coordinated with in-house factory to ensure designs met quality and manufacturability standards.
- Primary role in developing 21 collections, totaling over 200 individual pieces. Designs were featured at the 2020-2023 Grammy Awards, have received 5 JCK Jewelry awards (2020 & 2021), two HJA Awards (2021 & 2022), an InStore Magazine award, and were featured in Cosmopolitan's 50 best dressed of the 2020 Grammy's.
CAD Instructor
- Taught introductory jewelry CAD classes at a metalsmithing studio
Model Maker
- Fabricated precision prototype appearance models and parts for design and technology industry use in Silicon Valley.
- Widely familiar with shop equipment for working with metals, plastics, foams, paints, and wood.
Education
Bachelor of Science - Industrial Design
Skills
Jewelry Design
3D Visualization
Sketching
Rhino/Matrix
Metalsmithing
3D Printing
Timeline
Jewelry Designer
Na Hoku, Inc.
2023 - CurrentRead More
Jewelry Designer
Maui Divers Jewelry
2018 - 2023Read More
CAD Instructor
El Dorado Casting Labs
2021 - 2022Read More
Model Maker
Supermodelli, LLC
2014 - 2017Read More
San Jose State University
Bachelor of Science from Industrial Design
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