Alex Nall
Redondo Beach,CA
Summary
Dynamic and results-driven marketing leader with over 10 years of proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Key Account Manager - Venues
AB One
03.2021 - Current
- Increased share +2.18 above industry average for Beach Cities & Sylmar venue / specialty accounts.
- Grew LAX Airport share: draft +7.3pts (65.3%), pkg +14.9pts (50.5%), exclusive in 15 accounts.
- Grew LA On Premise share year-over-year; turned on 33 Non-Buy accounts.
- Brand Growth: Stella Artois +1.3%, Budweiser +24.8%, Kona Big Wave +25.2%, Elysian Space Dust +17.3%, Golden Road Mango Cart +29.4%.
- Established 100% Bees usage execution, $3.1M+ net revenue.
- Leader Marketplace brands: Buzzrock Brewing, Liquid Death.
Trade Marketing Supervisor - Off Premise
Anheuser-Busch
04.2019 - 03.2021
- Tracked incentives, communicated authorizations and weekly ads as Off-Premise TMS / KAM. Bud Light Seltzer execution 90% first 2 weeks.
- Organized and facilitated Large Format meetings as Interim Director and provided target setting and tools for field execution. Ultra Seltzer execution 95% first 2 weeks.
- Redeveloped onboarding program of new reps and managed scheduling Reliefs and BDMs as Relief Team DSM.
Sales Representative
Anheuser-Busch
02.2017 - 04.2019
- Grew Super Premium category 12%+ year over year in both Small & Large Format routes.
- Grew share of Golden Road & Elysian by achieving highest MPD in territory.
- 3x Sales Rep of the Month.
Global Sensory Technician
Anheuser-Busch
05.2014 - 02.2017
- Tracked finished beer samples from global breweries to taste panels where collected data to create brand profiles.
- Worked one-on-one with Brewmasters to accurately develop beer brand profiles while providing training and education on sensory analysis.
Guest Services Specialist
Anheuser-Busch
03.2013 - 05.2014
- Brand Ambassador provided brewery tours to large & private groups, team management, and scheduling.
- Saved $130M by negotiating payment terms with E&F suppliers.
Education
Master's - Business Administration
Southern Illinois University Edwardsville
07.2016
Bachelor of Science - Business Administration
Southern Illinois University Edwardsville
05.2012
Skills
- Brand Strategy and Development
- Creative Storytelling
- Cross-Platform Marketing
- Campaign Management
- Team Leadership
- Emotional and Social Intelligence
- Project Management
- Exceptional Communication
- Attention to Detail
- Strategic Vision
- Sales Strategy
- Trade Marketing
Certification
Microsoft Word, PowerPoint, Excel, Outlook, Power BI
Accomplishments
Eagle One Award - Quarterly Winner, 2022 Q1
WOD Revolution Incentive - Bronze Winner, 2019
Cicerone Certification Program - Certified Beer Server, 2016
Timeline
Key Account Manager - Venues
AB One
03.2021 - Current
Trade Marketing Supervisor - Off Premise
Anheuser-Busch
04.2019 - 03.2021
Sales Representative
Anheuser-Busch
02.2017 - 04.2019
Global Sensory Technician
Anheuser-Busch
05.2014 - 02.2017
Guest Services Specialist
Anheuser-Busch
03.2013 - 05.2014
Master's - Business Administration
Southern Illinois University Edwardsville
Bachelor of Science - Business Administration
Southern Illinois University Edwardsville