Alex Nordlund
Saint Louis Park,MN
Overview
9
9
years of professional experience
Work History
Account Manager, Inside Sales
Donaldson Company, Inc.
Bloomington, MN
10.2021 - Current
- Accountable for all aspects of managing the relationship with large commercial customers totaling over $40 million annually.
- Execute and own RFQ process and ensure on time delivery.
- Negotiate pricing to ensure projects were won and margins remained favorable.
- Developed presentations for prospective customers outlining product features and benefits.
- Work with project management and logistics teams to ensure deliverables are on-time and customers remain informed throughout project execution.
- Manage and execute weekly status meetings and quarterly business reviews with key clients.
- Assisted in commercialization process for new products and services
Marketing Analyst
Xcel Energy
Minneapolis
11.2017 - 10.2021
- Manage relationships with clients, solar developers & installers to complete projects in a timely & cost-effective manner
- Lead day-to-day operations for all distributed energy resource programs, facilitating the field testing and final interconnection process
- Gather data to create monthly, quarterly and annual reports for numerous regulatory bodies including the Public Utilities Commission (PUC) and Department of Commerce
- Collaborate with stakeholders & customers to achieve project goals & adapt to the rapidly evolving energy industry
- Stay up-to-date on latest state regulations and abide by guidelines set forth by the PUC
- Oversee the completion of 800+ interconnection projects annually; including solar, wind, diesel & energy storage systems.
Content Marketing Coordinator
Woodruff Sweitzer
Red Wing
08.2015 - 11.2017
- Generated media lists for pitching, creating & distributing press releases
- Built & maintained valuable relationships with media professionals within the industry
- Conducted daily media monitoring to analyze industry trends, gather consumer insights & monitor/identify potential opportunities
- Collaborated with internal teams on content marketing efforts, including targeted email campaigns & website optimization
- Created & executed successful social media campaigns, increasing reach & social media presence for key clients
- Utilized a variety of PR & marketing software tools, including; Salesforce, Cision, NUVI, Brandwatch, Campaign Monitor & Simply Measured.
Education
Bachelor of Business Administration -
University of Minnesota, Duluth
06.2015
Skills
- Project Management
- Client Service
- Account Management
- Salesforce/CRM
- Sales Analytics
- Budgeting/Planning
- Problem Solving
- Time Management
- Marketing Leadership
- Customer Relationship Building
- Customer Service Management
Accomplishments
- Helped grow client business from $30 Million annually to over $40 million annually over two years
- Successfully implemented one of the nation's first low-income incentivized solar options for Xcel Energy.
- Revamped Xcel's interconnection process to align with a new statewide process.
- Contributed to award-winning public relations efforts, including 3 Best of Show and 7 first place awards for Woodruff Sweitzer.
Timeline
Account Manager, Inside Sales
Donaldson Company, Inc.
10.2021 - Current
Marketing Analyst
Xcel Energy
11.2017 - 10.2021
Content Marketing Coordinator
Woodruff Sweitzer
08.2015 - 11.2017
Bachelor of Business Administration -
University of Minnesota, Duluth