Alex Noshirvan
Salt Lake City
Summary
Marketing professional well-versed in brand development and strategic planning. Known for driving successful campaigns that align with company vision and foster brand loyalty.
Proven expertise in community engagement and influencer outreach, having successfully built and managed the Traeger Grills ambassador team. Led multiple product launches and rebranding initiatives at Traeger, enhancing market presence.
Excel in relationship building and strategic partnerships, driving impactful social media campaigns and enhancing audience interaction. Adept at driving brand growth and enhancing market presence through innovative campaigns and data-driven decisions.
Collaborative team player focused on achieving results and adapting to changing market needs. Demonstrated proficiency in market research and consumer insights to drive brand growth and team leadership to deliver cohesive marketing campaigns.
Overview
7
7
years of professional experience
Work History
Brand and Community Manager
Traeger Grills
07.2018 - 05.2025
- Built and developed Traeger's backyard BBQ ambassador team, guiding a team of over 300 people in posting high-quality cooking content on social media.
- Worked closely with athletes, celebrities, and musicians as the main point of contact for brand partnerships and collaborations.
- Managed over 30 paid sponsorships annually, including NFL players, UFC fighters, and Country musicians.
- Assisted in event planning and execution, leading small teams to travel for BBQ events, cookouts, and creating and capturing content.
- Served as a copywriter, creating captions, email blasts, and product names while managing various writing-related responsibilities.
- Organized virtual events and promotions, increasing participation and strengthening community relationships.
- Mentored junior team members on community management best practices to improve overall performance.
- Established partnerships with influencers to amplify brand messaging and expand reach within target demographics.
- Participated in brainstorming sessions with team members regarding new ideas and strategies for increasing engagement and reach on social media platforms.
- Developed community engagement strategies to enhance brand loyalty and customer satisfaction.
- Collaborated with marketing teams to create targeted social media campaigns and drive audience growth.
- Facilitated online forums and discussions, fostering a vibrant community of grilling enthusiasts.
Education
Bachelor of Arts (B.A.) - Mass Communication
University of Utah
05.2013
Skills
- Community engagement
- Relationship building
- Influencer outreach
- Content creation
- Partnerships and Contract Negotiations
- Social media management
- Brand management
- Community marketing
- Engagement strategies
- Project management
- Strategic planning
- Event planning
- Social media engagement
- Clear communication
Timeline
Brand and Community Manager
Traeger Grills
07.2018 - 05.2025
Bachelor of Arts (B.A.) - Mass Communication
University of Utah
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